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[01/01/11 - 09:22 AM]
ABC Dominates with "Dick Clark's New Year's Rockin' Eve"
ABC spins the numbers for Friday, December 31.
[via press release from ABC]

ABC Dominates with "Dick Clark's New Year's Rockin' Eve"

With its New Year's Eve lineup, featuring a rebroadcast airing of the theatrical "Wild Hogs" and "Dick Clark's Primetime New Year's Rockin' Eve with Ryan Seacrest 2011," ABC finished a definitive No. 1 on the evening among Total Viewers (6.7 million) and Adults 18-49 (1.9/7). With young adults, ABC's New Year's schedule towered over second-place NBC's line up, which included "New Year's Eve with Carson Daly," by a margin of 90% (1.9/7 vs. 1.0/4).

· Hitting season-highs on the night, ABC drew its biggest Friday night audience in 1 year and its top Adult 18-49 number in 9 months - since 1/1/10 and 3/26/10, respectively.

"ABC Friday Movie of the Week: Wild Hogs" (8:00-10:00 p.m.)

ABC ran No. 1 from 8:00-10:00 p.m. with its replay movie "Wild Hogs" among Adults 18-49 (1.4/5), beating runner-up NBC's 2-hour encore "Minute to Win It" by 40% (1.4/5 vs. 1.0/5).

"Dick Clark's Primetime New Year's Rockin' Eve with Ryan Seacrest 2011" (10:00-11:00 p.m.)

Surging over its lead-in, ABC's broadcast of "Dick Clark's Primetime New Year's Rockin' Eve with Ryan Seacrest 2011" overshadowed the final hour of the night and ranked as the No. 1 TV program in prime with Total Viewers (9.1 million) and across each of the key Adult demos: Adults 18-34 (2.1/10), Adults 18-49 (2.7/11) and Adults 25-54 (3.2/10). In fact in the final hour of prime, "Dick Clark's Primetime New Year's Rockin' Eve" beat the combined deliveries of CBS and NBC in the key young adult sales demo by 29% (2.7/10 vs. 2.1/8).

· Head-to-head from 10:00-11:00 p.m., ABC's "Dick Clark's Primetime New Year's Rockin' Eve with Ryan Seacrest 2011" beat out NBC's "New Year's Eve with Carson Daly" (3.9 million & 1.2/5) by 5.2 million viewers and by 125% in Adults 18-49.

· "Dick Clark's Primetime New Year's Rockin' Eve" drew its biggest audience in 3 years, qualifying as annual special's 2nd-most-watched broadcast since 2001. The show shot up by 1.2 million viewers from the last time New Year's Eve fell on a Friday night (7.9 million on 12/31/04).





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