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[01/17/11 - 09:18 AM]
Sunday's Broadcast Ratings: NFL Lifts CBS Past NBC's Golden Globes
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, january 16, 2011)

Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

A full hour of "NFL Overrun" (40.63 million viewers, #1; adults 18-49: 13.6, #1) put CBS (20.38 million viewers, #1; adults 18-49: 5.8, #1) in front on Sunday. Leading out of said coverage were new episodes of "60 Minutes" (17.25 million viewers, #2; adults 18-49: 4.1, #3), "Undercover Boss" (13.29 million viewers, #4; adults 18-49: 3.3, #5) and "CSI: Miami" (10.35 million viewers, #6; adults 18-49: 2.4, #10).

NBC (12.77 million viewers, #2; adults 18-49: 3.8, #2) then had to settle for second place with its mix of the "Golden Globes Red Carpet" (8.22 million viewers, #8; adults 18-49: 2.0, #T12) and "The 68th Annual Golden Globe Awards" (14.29 million viewers, #3; adults 18-49: 4.5, #2).

Next up was FOX (5.07 million viewers, #4; adults 18-49: 2.5, #3) with its deflated (absent last week's NFL overrun) mix of a "The Simpsons" (2.64 million viewers, #16; adults 18-49: 1.2, #15) repeat followed by new episodes of "American Dad" (3.58 million viewers, #15; adults 18-49: 1.7, #14), "The Simpsons" (6.47 million viewers, #11; adults 18-49: 3.1, #T6), "Bob's Burgers" (5.10 million viewers, #14; adults 18-49: 2.6, #9), "Family Guy" (7.08 million viewers, #10; adults 18-49: 3.7, #4) and "The Cleveland Show" (5.55 million viewers, #13; adults 18-49: 2.7, #8)

And finally, ABC (7.78 million viewers, #3; adults 18-49: 2.1, #4) rounded out the evening with new episodes of "America's Funniest Home Videos" (5.87 million viewers, #12; adults 18-49: 1.1, #16), "Extreme Makeover: Home Edition" (7.94 million viewers, #9; adults 18-49: 2.0, #T12), "Desperate Housewives" (10.08 million viewers, #7; adults 18-49: 3.1, #T6) and "Brothers & Sisters" (10.35 million viewers, #5; adults 18-49: 2.1, #11). Said demo numbers for "Housewives" marked its lowest ever for an original episode while "Brothers" tied its own low.

Week-to-week changes (adults 18-49): 60 Minutes (156.30%), Undercover Boss (10.00%), CSI: Miami (-4.00%), Brothers & Sisters (-8.70%), Desperate Housewives (-18.40%), Family Guy (-21.30%), The Cleveland Show (-22.90%), Extreme Makeover: Home Edition (-23.10%), America's Funniest Home Videos (-38.90%), Bob's Burgers (-42.20%), American Dad (-45.20% vs. 12/12/10), The Simpsons (-45.60%).


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/17/10):

CBS (17.80 million viewers, #1; adults 18-49: 5.1, #1) took home top honors on a busy Sunday in no small part due to a full hour of "NFL Overrun" (34.20 million viewers, #1; adults 18-49: 11.3, #1). Leading out of said coverage were new episodes of "60 Minutes" (16.72 million viewers, #2; adults 18-49: 4.5, #3) and "Cold Case" (10.71 million viewers, #7; adults 18-49: 2.5, #8) followed by a repeat of "NCIS" (9.58 million viewers, #9; adults 18-49: 2.1, #10).

Second place then fell to NBC (12.95 million viewers, #2; adults 18-49: 4.1, #2) with its mix of the "Golden Globes Red Carpet Special" (9.38 million viewers, #10; adults 18-49: 2.4, #9) and the actual "67 Annual Golden Globe Awards" (14.14 million viewers, #3; adults 18-49: 4.7, #2).

Next up was FOX (8.44 million viewers, #3; adults 18-49: 2.6, #3) with a repeat of "24" (3.74 million viewers, #14; adults 18-49: 1.2, #13) followed by the launch of "Human Target" (10.09 million viewers, #8; adults 18-49: 2.9, #6), the return of "24" (11.50 million viewers, #4; adults 18-49: 4.0, #T) and a second hour of "24" (11.33 million viewers, #5; adults 18-49: 3.9, #4).

And finally, ABC (8.27 million viewers, #4; adults 18-49: 2.5, #4) rounded out the evening with new episodes of "America's Funniest Home Videos" (7.33 million viewers, #12; adults 18-49: 1.7, #12), "Extreme Makeover: Home Edition" (6.48 million viewers, #13; adults 18-49: 1.8, #11), "Desperate Housewives" (11.22 million viewers, #6; adults 18-49: 3.7, #5) and "Brothers & Sisters" (8.05 million viewers, #11; adults 18-49: 2.7, #7).

Source: Nielsen Media Research





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