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[01/27/11 - 03:00 PM] Discovery Channel Continues New Series Success With Premieres of "Sons of Guns" and "Desert Car Kings" Discovery spins the numbers for Wednesday, January 26. |
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| [via press release from Discovery] |
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DISCOVERY CHANNEL CONTINUES NEW SERIES SUCCESS WITH PREMIERES OF "SONS OF GUNS" AND "DESERT CAR KINGS"
Discovery Channel's new 2011 series continue to resonate with viewers. Driven by tune-in for the Wednesday, January 26 primetime line-up, Discovery Channel finished as the #3 ad-supported cable network for delivery among Men 18-49. The premiere of two original new series, SONS OF GUNS and DESERT CAR KINGS, posted double-digit gains in most key demos, compared to the year-ago time slots (1Q10, WED, 9PM, 10PM). These premiere series - plus newcomers GOLD RUSH: ALASKA and FLYING WILD ALASKA - have all been top performers (Top-10 ASCO programs for delivery in key demos) on their respective evenings.
The two 30-minute episodes of SONS OF GUNS were tops among men on Wednesday evening, with the 9PM and 9:30PM telecasts the #8 and #4 cable programs among Men 25-54 delivery (no exclusions), respectively. The 9PM premiere, Civil War Cannon/Shotgun, earned a 1.11 HH / 0.65 P25-54 AA%, delivering 1.49 million people (P2+). This built to the 9:30PM premiere of Master Key, which earned a 1.23 HH / 0.78 P25-54 AA%, delivering 1.69 million people (P2+).
The 10PM DESERT CAR KINGS premiere, Parts and Restoration, was the #7 non-fiction cable program among Men 18-49 on Wednesday evening (#8 among Men 25-54, excluding sports/news), and earned a 0.90 HH / 0.64 P25-54.
New episodes of SONS OF GUNS and DESERT CAR KINGS continue Wednesday, February 2 at 9PM and 10PM, respectively.
Source: NHI. Live+SD AA(000).
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[10/20/26 - 03:19 PM] "College GameDay Built by The Home Depot" Delivers Its Third Most-Watched Regular-Season Episode Ever from BYU ESPN networks had 3 of the top 4 games this week, the second most-watched regular season Saturday on record (based on minutes).
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[10/20/26 - 03:08 PM] Ohio State's Win Over Indiana Scores Most-Watched College Football Game of the Week Viewership peaked at 14,269,000 viewers from 3:30-3:45 PM ET on FOX.
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[10/20/26 - 12:54 PM] "Lioness" Roars to Record-Breaking Season Three Viewership climbed every week of the eight-episode season, culminating in a series-record finale, which drew 9.7 million viewers in its first seven days, the largest audience for any episode in the show's history.
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[10/20/26 - 12:01 PM] Netflix Top 10: Week of October 12 - Get the Ransom Ready: "Animals" Takes the No. 1 Spot for a Second Week "Below" stayed at the top of the English TV list with 21.2 million views - the highest viewership in a single week for a Canadian original title.
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[10/19/26 - 10:19 AM] 2026 NLCS on FOX & FS1 Pulls in Best Average Viewership for an LCS on Any Network Since 2015 On FS1, Game 4 averaged 6,135,000 viewers.
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[10/16/26 - 02:30 PM] Brewers Triumph on FS1 Delivers Most-Watched LCS Game 3 Telecast Since 2016 On FS1, Game 3 averaged 6,460,000 viewers.
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[10/16/26 - 11:45 AM] "Dancing with the Stars" Scores with Show's "Super Bowl Night" In fact, among Adults 18-49, "Dancing with the Stars" grew for the fourth telecast in a row, hitting a season high and posting the show's best non-finale episode in over nine years.
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[10/16/26 - 10:42 AM] ABC News Wins Across Friday Night, Sunday Morning and Late Night "20/20: Born to Kill" ranked as Friday's No.1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.
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[10/15/26 - 02:55 PM] Super Bowl Season Success: Bills-Rams Thriller Propels "Monday Night Football" to Best Five-Week Start of ESPN Era The matchup featuring the NFL's two most recent MVPs averaged 19.8 million viewers across ESPN, ABC, ESPN2, NFL Network and ESPN Deportes.
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[10/15/26 - 02:46 PM] NLCS Game 2 on FOX/FS1: Most-Watched LCS Game 2 on Any Network Since 2016 On FOX/FS1, the game averaged 6,921,000 viewers.
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[10/15/26 - 02:35 PM] NHL on Frozen Frenzy on ESPN Delivers Double-Digit Increases The tripleheader averaged 600,000 viewers, up 31% from a year ago.
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[10/15/26 - 10:29 AM] ESPN Delivered Its Most-Watched WNBA Playoffs Ever! Across eight games, ESPN networks averaged 1.4 million viewers, up 23% compared to coverage through the semifinals last year.
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[10/15/26 - 08:00 AM] CBS Wins Its Premiere Week with Eight of the Top 10 Broadcast Shows and Delivers +9% Year-Over-Year Growth Weekly viewership averaged 4.43 million viewers, growing +9% from its 2025 premiere week (4.08m viewers).
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[10/14/26 - 04:10 PM] Nebraska Volleyball Serves Up a Big Saturday on FOX Nebraska's 3-0 win averaged 945,000 viewers on FOX.
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[10/14/26 - 03:50 PM] Indiana's Win Over Nebraska Scores 6,734,000 Viewers on FOX "Big Noon Saturday" peaked at 9,623,000 viewers.
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