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[02/01/11 - 09:52 AM]
TNT and TBS Simulcast of the 17th Annual Screen Actors Guild Awards Watched by 5 Million Viewers, with Strong Growth Across the Board
Turner spins the numbers for Sunday, January 30.

[via press release from Turner]

TNT and TBS Simulcast of the 17th Annual Screen Actors Guild Awards Watched by 5 Million Viewers, with Strong Growth Across the Board

More than 5 million viewers tuned in Sunday night as TNT and TBS presented the live simulcast of the 17th Annual Screen Actors Guild Awards(R). This year's star-studded simulcast ranked as basic cable's #1 show on Sunday and posted solid 6% growth over last year in total audience. The two-hour ceremony also scored strong gains among key adult demos compared to last year. 1

7th Annual Screen Actors Guild Awards Ratings Highlights:

TNT and TBS combined to deliver 5,005,000 viewers, a 6% boost over last year. Individually, TNT averaged 2,820,000 viewers for Sunday night's simulcast, while TBS delivered 2,185,000 viewers, both up 6% over last year.

The combined TNT and TBS demo deliveries for the simulcast scored strong gains compared to last year's simulcast:

Adults 18-34: 1,163,000 (+30%)

Adults 18-49: 2,181,000 (+13%)

Adults 25-54: 2,238,000 (+8%)

Individually, both networks delivered growth in their respective key demos. TNT averaged 1.2 million adults 18-49, up 25%, and 1.3 million adults 25-54, up 18%. TBS averaged 542,000 adults 18-34, up 11%, while its delivery of adults 18-49 (934,000) was up slightly.

The SAG Awards(R) also proved to be a hit in social media, with the ceremony standing out as one of Twitter's trending topics on both Sunday and Monday, soaring to the number one ranking throughout the simulcast.

Celebrating the most outstanding performances of the past year, the SAG Awards handed out top honors to The King's Speech, which earned accolades for Outstanding Performance by a Cast in a Motion Picture and Outstanding Male Actor in a Leading Role (Colin Firth). Those also honored with individual Actors(R) for motion pictures were Natalie Portman (Black Swan) for her lead performance, and Christian Bale (The Fighter) and Melissa Leo (The Fighter) for their supporting roles.

On the television side, individual Actor recipients included Alec Baldwin (30 Rock) andBetty White (Hot in Cleveland) for comedy,Steve Buscemi (Boardwalk Empire) and Julianna Margulies (The Good Wife) for drama, and Claire Danes (Temple Grandin) and Al Pacino (You Don't Know Jack) for their television movie performances. The Ensemble awards for television this year went to Boardwalk Empire and Modern Family, while the SAG honors for stunt ensembles in film and television, announced during the TNT/TBS pre-show webcast, went to Inception and True Blood.

The 17th Annual Screen Actors Guild Awards was produced by Jeff Margolis Productions in association with Screen Actors Guild Awards(R), LLC. For more information about the SAG Awards and SAG, visit http://sagawards.org/about. TNT first aired the Screen Actors Guild Awards in 1998. TBS began simulcasting the event in 2006.

About TNT

TNT, one of cable's top-rated networks, is television's destination for drama. Seen in 100.5 million households, the network is home to such original series as The Closer, starring Emmy(R) winner Kyra Sedgwick; Rizzoli & Isles, starring Angie Harmon and Sasha Alexander; Leverage, starring Timothy Hutton; Hawthorne, with Jada Pinkett Smith; Memphis Beat, with Jason Lee; Men of a Certain Age, with Ray Romano, Andre Braugher and Scott Bakula; and Southland, from Emmy(R)-winning producer John Wells (ER); as well as the upcoming Falling Skies, starring Noah Wyle, and Franklin & Bash, with Mark-Paul Gosselaar and Breckin Meyer. TNT also presents such powerful dramas as Bones, Supernatural, Las Vegas, Law & Order, CSI: NY, Cold Case and, starting in late 2011, The Mentalist; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards(R); and championship sports coverage, including NASCAR, the NBA and the NCAA men's basketball tournament. TNT is available in high-definition.

About TBS

TBS, a division of Turner Broadcasting System, Inc., is television's top-rated comedy network and is available in 100.8 million households. It serves as home to such original comedy series as Glory Daze, Are We There Yet? and Tyler Perry's House of Payne and Meet the Browns; the late-night series CONAN, starring Conan O'Brien, and Lopez Tonight, starring George Lopez; hot contemporary comedies like Family Guy and The Office; special events, including star-studded comedy festivals in Chicago; blockbuster movies; hosted movie showcases; and championship sports.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





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