or


[02/07/11 - 01:57 PM]
"Gold Rush: Alaska" #1 in Primetime in Key Demos Including Households and Persons 25-54, Once Again Propelling Discovery to the #1 Spot on Cable Friday Night
Plus: "Full Disclosure," a one-hour follow up to "Gold Rush: Alaska," will premiere Friday, February 25.
[via press release from Discovery]

GOLD RUSH: ALASKA #1 IN PRIMETIME IN KEY DEMOS INCLUDING HH AND P 25-54, ONCE AGAIN PROPELLING DISCOVERY TO THE #1 SPOT ON CABLE FRIDAY NIGHT

GOLD RUSH: ALASKA Special Episode "Full Disclosure" to Air February 25th, Featuring Never-Before-Seen Footage and Candid Interviews with Miners

(Silver Spring, Md.) - Discovery Channel's GOLD RUSH: ALASKA was the #1 program in ad-supported cable on Friday night (February 4, 2011) among HH, P2+, P/M/W25-54, P/M18-49 delivery. This season's eighth episode, Bad Blood, earned a 2.59 HH / 1.84 P25-54, delivering an average of 3.66 million viewers (P2+). The premiere beat out most broadcast and sports programs on Friday evening in key male demos (Discovery out-delivered ABC among M25-54/M18-49/M18-34 and NBC among M18-49/M18-34 during primetime).

FLYING WILD ALASKA also finished strong on Friday night as the lead-in to GOLD RUSH: ALASKA. The episode Indian Summer brought in 2.32 million viewers (P2+), earning a 1.63 HH /1.03 P25-54 AA%. It was the #2 cable program (excluding sports/movies) for P/M25-54 and M18-49 delivery, behind only GOLD RUSH: ALASKA (#3 among P18-49).

The success of these premieres locked the top spot on cable Friday night for Discovery Channel among P/M25-54 delivery (#2 among P/M18-49 delivery).

The gold mining season comes to a close for the Hoffmans and their crew on Friday, February 18 at 10PM ET/PT as the last regular season episode of GOLD RUSH: ALASKA premieres. As viewers clamor for more, Discovery Channel will follow up one week later with the world premiere of Full Disclosure, on Friday, February 25 at 10PM ET/PT. This one-hour special will feature never-before-seen footage and candid on-camera interviews with the miners who reflect on the season, reveal behind-the-scenes stories of some of the most memorable moments, discuss lessons learned during their time in Alaska and look ahead to their future in gold mining.

* Discovery Channel was the #1 cable network on Friday night among P/M25-54 delivery.

Source: NHI. Live+SD AA(000).

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.4 million U.S. homes, can be seen in over 180 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery, Planet Green and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [february 2011]  
S
M
T
W
T
F
S
  


· FLYING WILD ALASKA (DISCOVERY)
· GOLD RUSH (DISCOVERY)




most recent ratings | view all posts
[10/15/21 - 09:55 AM]
FOX's "The Simpsons" & "9-1-1" Rank as Top Two Programs of Week Three of '21-'22 Season in L3 Ratings
"The Simpsons'" win marks the first time it has ranked as the week's #1 entertainment program in nearly seven years, while its lead-out, "The Great North" delivered its highest-rated episode ever.
[10/14/21 - 07:58 AM]
"Johnson" Season One Seen by 5.7 Million Viewers, Season Two Coming in 2022
The complete first season is available on Bounce's popular streaming service Brown Sugar, as are all Bounce originals.
[10/13/21 - 03:08 PM]
ABC Is Thursday's No. 1 Entertainment Net for 2nd Straight Week in Adults 18-49
"Grey's Anatomy" was Thursday's No. 1 entertainment show for the 2nd week in a row in adults 18-49.
[10/13/21 - 12:42 PM]
"V/H/S/94" a Blockbuster Hit for Shudder - Service's Biggest Movie Premiere Ever
More members watched its debut in its opening weekend than any prior movie premiere on the service.
[10/12/21 - 03:10 PM]
ESPN's "Monday Night Football" Colts-Ravens Matchup Generates 11.4 Million Viewers, Another Year-Over-Year Audience Increase
Season-to-date, "Monday Night Football" is up 20% from both 2020 and 2019 seasons, averaging 14 million viewers through the first five weeks of the season.
[10/12/21 - 03:01 PM]
"Squid Game" Has Officially Reached 111 Million Fans
Netflix confirms the drama is its biggest series launch ever.
[10/12/21 - 08:08 AM]
ABC Ranks as Tuesday's No. 1 Entertainment Network in Adults 18-49
After just three days of viewing across linear and digital platforms, "Bachelor in Paradise" averaged a 1.97 rating among Adults 18-49 this season, more than doubling its initial Live+Same Day rating.
[10/08/21 - 12:06 PM]
ABC Ties as Week's No. 1 Entertainment Network Among Adults 18-49
The season premiere of ABC's "Grey's Anatomy" was the week's No. 1 scripted show among adults 18-49 (1.3/9).
[10/08/21 - 10:42 AM]
Season Premiere and 700th Episode of "America's Funniest Home Videos" Builds by Double Digits Over Season Finale in Total Viewers
"Celebrity Wheel of Fortune" and "Supermarket Sweep" were also up from last week's season premieres.
[10/08/21 - 09:22 AM]
FOX's "The Masked Singer" and "9-1-1" Win Week Two in L3 Ratings
Week two of "The Masked Singer" was Wednesday's #1 entertainment program in adults 18-49, outperforming its closest broadcast competitors by 8%.
[10/08/21 - 07:37 AM]
"Monday Night Football's" Week 1 Audience Jumps to 17 Million Viewers Following Nielsen Reporting Correction
The increased audience measurement is the result of an underreported ABC audience, as ABC's audience now stands at 8,605,000 viewers, a 1,712,000 viewer increase from the original reported number.
[10/07/21 - 02:27 PM]
The Electrifying 2021 "BET Hip Hop Awards" and Nostalgic "Rap City '21" Score Ratings Success with 1.4 Million Viewers Tuned in Last Tuesday Night and Generating Triple-Digit View Increases Across Digital Platforms
The annual celebration is the best performing "BET Hip Hop Awards" ever, with over 54M views to date across BET Digital platforms.
[10/07/21 - 11:26 AM]
FOX's "Our Kind of People" Becomes First Fall Broadcast Drama to Post Week-to-Week Growth in Six Years
The series grew 20% in week two among the Adults 18-49 L7 rating (vs. 0.5/4 L7 premiere).
[10/06/21 - 02:38 PM]
Most-Watched MLB Game on ESPN Platforms Since 1998: Boston Red Sox Defeat New York Yankees in "AL Wild Card Game Presented by Hankook Tire"
The game telecasts across ESPN and ESPN2 averaged 7.7 million viewers, according to Nielsen.

[10/05/21 - 03:11 PM]
"Monday Night Football" Week 4: Substantial 42% Year-Over-Year Audience Growth, as Raiders-Chargers Averages 12.9 Million Viewers
Despite the 35-minute kickoff delay and the 21-0 Chargers' halftime lead, the audience significantly outpaced last season's Week 4 game (Atlanta-Green Bay) and was also up 19% from the franchise's 2019 Week 4 game (Cincinnati-Pittsburgh).