or


[02/07/11 - 01:57 PM]
"Gold Rush: Alaska" #1 in Primetime in Key Demos Including Households and Persons 25-54, Once Again Propelling Discovery to the #1 Spot on Cable Friday Night
Plus: "Full Disclosure," a one-hour follow up to "Gold Rush: Alaska," will premiere Friday, February 25.

[via press release from Discovery]

GOLD RUSH: ALASKA #1 IN PRIMETIME IN KEY DEMOS INCLUDING HH AND P 25-54, ONCE AGAIN PROPELLING DISCOVERY TO THE #1 SPOT ON CABLE FRIDAY NIGHT

GOLD RUSH: ALASKA Special Episode "Full Disclosure" to Air February 25th, Featuring Never-Before-Seen Footage and Candid Interviews with Miners

(Silver Spring, Md.) - Discovery Channel's GOLD RUSH: ALASKA was the #1 program in ad-supported cable on Friday night (February 4, 2011) among HH, P2+, P/M/W25-54, P/M18-49 delivery. This season's eighth episode, Bad Blood, earned a 2.59 HH / 1.84 P25-54, delivering an average of 3.66 million viewers (P2+). The premiere beat out most broadcast and sports programs on Friday evening in key male demos (Discovery out-delivered ABC among M25-54/M18-49/M18-34 and NBC among M18-49/M18-34 during primetime).

FLYING WILD ALASKA also finished strong on Friday night as the lead-in to GOLD RUSH: ALASKA. The episode Indian Summer brought in 2.32 million viewers (P2+), earning a 1.63 HH /1.03 P25-54 AA%. It was the #2 cable program (excluding sports/movies) for P/M25-54 and M18-49 delivery, behind only GOLD RUSH: ALASKA (#3 among P18-49).

The success of these premieres locked the top spot on cable Friday night for Discovery Channel among P/M25-54 delivery (#2 among P/M18-49 delivery).

The gold mining season comes to a close for the Hoffmans and their crew on Friday, February 18 at 10PM ET/PT as the last regular season episode of GOLD RUSH: ALASKA premieres. As viewers clamor for more, Discovery Channel will follow up one week later with the world premiere of Full Disclosure, on Friday, February 25 at 10PM ET/PT. This one-hour special will feature never-before-seen footage and candid on-camera interviews with the miners who reflect on the season, reveal behind-the-scenes stories of some of the most memorable moments, discuss lessons learned during their time in Alaska and look ahead to their future in gold mining.

* Discovery Channel was the #1 cable network on Friday night among P/M25-54 delivery.

Source: NHI. Live+SD AA(000).

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.4 million U.S. homes, can be seen in over 180 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery, Planet Green and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [february 2011]  
S
M
T
W
T
F
S
  


· FLYING WILD ALASKA (DISCOVERY)
· GOLD RUSH (DISCOVERY)











most recent ratings | view all posts
[10/31/14 - 08:46 AM]
"Parenthood" Retains 92% of Last Week in Adults 18-49 and 97% in Total Viewers
NBC spins the numbers for Thursday, October 30.

[10/31/14 - 08:34 AM]
Thursday's Broadcast Ratings: ABC Edges CBS for Demo Crown
The Alphabet snaps the Eye's seven week win streak among adults 18-49.

[10/30/14 - 02:17 PM]
52 Million Viewers Tune-In to World Series Game 7
FOX Sports spins the numbers for Wednesday, October 29.

[10/30/14 - 11:20 AM]
"The Tonight Show" Defeats Letterman, Kimmel in All Key Ratings Categories for Week of Oct. 20-24
NBC spins the late-night numbers for the week of October 20-24.

[10/30/14 - 09:16 AM]
NBC Posts Record-Setting Soccer Weekend with Most-Watched Premier League & MLS Matches
NBC spins the numbers for the weekend of October 25-26.

[10/30/14 - 08:50 AM]
Bounce TV Posts Double-Digit Primetime Viewership Gains Among HHs, A18-49 & A25-54 in October
Bounce TV spins the numbers for the month of October to date.

[10/30/14 - 08:39 AM]
Wednesday's Broadcast Ratings: World Series Wraps on Top for FOX
Plus: The CW's "Arrow" and "The 100" see double-digit weekly gains despite said competition.

[10/30/14 - 08:35 AM]
"The Mysteries of Laura" Retains 92% of the Prior Week's Rating in Adults 18-49
NBC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:23 AM]
ABC's Wednesday Builds Against the Deciding Game 7 of the 2014 World Series
ABC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:19 AM]
October Is a Record-Breaking Month for DIY Network
DIY Network spins the numbers for the month of October to date.

[10/30/14 - 07:39 AM]
ABC Scores Its 2nd-Best Performance in Late-Night This Season in Total Viewers
ABC spins the late-night numbers for the week of October 20-24.

[10/29/14 - 03:25 PM]
Duggar Wedding Rings in Record Ratings for TLC
TLC spins the numbers for Tuesday, October 28.

[10/29/14 - 10:23 AM]
ABC Leads Season in Non-Sports Adults 18-49 with Top Dramas, #1 New Show and #1 New Comedy
ABC further spins the numbers for the season to date.

[10/29/14 - 08:50 AM]
"The Voice" Ranks as the #1 Non-Sports Telecast of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, October 28.

[10/29/14 - 08:33 AM]
ABC's Tuesday Night Grows Week to Week Against the 2014 World Series
ABC spins the numbers for Tuesday, October 28.