or


[02/07/11 - 01:57 PM]
"Gold Rush: Alaska" #1 in Primetime in Key Demos Including Households and Persons 25-54, Once Again Propelling Discovery to the #1 Spot on Cable Friday Night
Plus: "Full Disclosure," a one-hour follow up to "Gold Rush: Alaska," will premiere Friday, February 25.

[via press release from Discovery]

GOLD RUSH: ALASKA #1 IN PRIMETIME IN KEY DEMOS INCLUDING HH AND P 25-54, ONCE AGAIN PROPELLING DISCOVERY TO THE #1 SPOT ON CABLE FRIDAY NIGHT

GOLD RUSH: ALASKA Special Episode "Full Disclosure" to Air February 25th, Featuring Never-Before-Seen Footage and Candid Interviews with Miners

(Silver Spring, Md.) - Discovery Channel's GOLD RUSH: ALASKA was the #1 program in ad-supported cable on Friday night (February 4, 2011) among HH, P2+, P/M/W25-54, P/M18-49 delivery. This season's eighth episode, Bad Blood, earned a 2.59 HH / 1.84 P25-54, delivering an average of 3.66 million viewers (P2+). The premiere beat out most broadcast and sports programs on Friday evening in key male demos (Discovery out-delivered ABC among M25-54/M18-49/M18-34 and NBC among M18-49/M18-34 during primetime).

FLYING WILD ALASKA also finished strong on Friday night as the lead-in to GOLD RUSH: ALASKA. The episode Indian Summer brought in 2.32 million viewers (P2+), earning a 1.63 HH /1.03 P25-54 AA%. It was the #2 cable program (excluding sports/movies) for P/M25-54 and M18-49 delivery, behind only GOLD RUSH: ALASKA (#3 among P18-49).

The success of these premieres locked the top spot on cable Friday night for Discovery Channel among P/M25-54 delivery (#2 among P/M18-49 delivery).

The gold mining season comes to a close for the Hoffmans and their crew on Friday, February 18 at 10PM ET/PT as the last regular season episode of GOLD RUSH: ALASKA premieres. As viewers clamor for more, Discovery Channel will follow up one week later with the world premiere of Full Disclosure, on Friday, February 25 at 10PM ET/PT. This one-hour special will feature never-before-seen footage and candid on-camera interviews with the miners who reflect on the season, reveal behind-the-scenes stories of some of the most memorable moments, discuss lessons learned during their time in Alaska and look ahead to their future in gold mining.

* Discovery Channel was the #1 cable network on Friday night among P/M25-54 delivery.

Source: NHI. Live+SD AA(000).

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.4 million U.S. homes, can be seen in over 180 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery, Planet Green and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [february 2011]  
S
M
T
W
T
F
S
  


· FLYING WILD ALASKA (DISCOVERY)
· GOLD RUSH (DISCOVERY)









most recent ratings | view all posts
[04/19/14 - 09:02 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "Shark Tank," "20/20"
The Alphabet's veteran newsmagazine posts big gains from last week among adults 18-49.

[04/19/14 - 08:34 AM]
"Hannibal" Is Up 29% Week to Week in Adults 18-49 with Its Top Result in Three Weeks
NBC spins the numbers for Friday, April 18.

[04/19/14 - 08:32 AM]
ABC Wins 3rd Straight Friday with the Top 2 TV Shows - "20/20" Surges to 2nd-Highest Ratings This Season
ABC spins the numbers for Friday, April 18.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."