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[02/09/11 - 08:51 AM]
ABC Marks 2nd Straight Week of Tuesday Gains/"Detroit 1-8-7" Hits 2-Month Highs
ABC spins the numbers for Tuesday, February 8.

[via press release from ABC]

ABC Marks 2nd Straight Week of Tuesday Gains/"Detroit 1-8-7" Hits 2-Month Highs

Some early points on ABC's Tuesday, ahead of the regular press release.

Despite facing all original competition on the night, including the return of Super Bowl-promoted Fox's Glee, ABC marked its 2nd straight Tuesday of week-to-week gains, up by 8% in Total Viewers and 7% in Adults 18-49 over the prior week.

Opposite the return of Glee (fresh off of its post-Super Bowl airing) and CBS' top-rated NCIS, ABC's No Ordinary Family grew the Net's overall audience in the 8 o'clock hour by 8% year to year.

· Season to date, ABC's No Ordinary Family stands as the #1 scripted TV series on the major networks in terms of Family Coviewing, based on the percentage of its Adult 18-49 audience watching with Teens 12-17 or Kids 2-11.

Building on its lead-in against CBS' original NCIS: Los Angeles, Fox's Glee-driven comedies (Raising Hope/Traffic Light) and the second hour of NBC's 2-hour The Biggest Loser: Couples, ABC's V was up by 6% week to week among Adults 18-49.

Building on its Total Viewer lead-in for the 2nd week running, ABC's freshman Detroit 1-8-7 earned second place in the 10 o'clock hour to CBS' The Good Wife, outdrawing NBC's sophomore drama Parenthood by 8%.

· Posting its 2nd consecutive week of Total Viewer and Adult 18-49 gains, ABC's Detroit 1-8-7 marked its highest numbers in 2 months on both counts - since 12/7/10.

Quick Take for Tuesday, February 8, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Tallies its 2nd Straight Tuesday of Week-to-Week Gains

Against Stiff Competition, ABC's "No Ordinary Family" Grows its Hour Year to Year And is the Season's No. 1 Scripted TV Show on the Major Nets in Family Coviewing

Building on its Lead-in, ABC's "V" is Up Week to Week by 6% in Adults 18-49

Hitting 2-Month Highs in Viewers and Young Adults, ABC's Freshman "Detroit 1-8-7" Builds on its Lead-in to Draw a Larger Overall Audience Than NBC's "Parenthood"

Tuesday Night (8:00-11:00 p.m.)

Despite facing all-original competition on the night, including the return of Super Bowl-promoted Fox's "Glee," ABC marked its 2nd straight Tuesday of week-to-week gains, up by 8% in Total Viewers (5.4 million vs. 5.0 million) and by 7% in Adults 18-49 (1.5/4 vs. 1.4/4) over the prior week.

"No Ordinary Family" (8:00-9:00 p.m.)

Opposite the return of "Glee" (fresh off of its post-Super Bowl airing) and CBS' top-rated "NCIS," ABC's "No Ordinary Family" grew the Net's overall audience in the 8 o'clock hour by 8% year to year (5.2 million vs. 4.8 million).

· Season to date, ABC's "No Ordinary Family" stands as the No. 1 scripted TV series on the major networks in terms of Family Coviewing, based on the percentage (18%) of its Adult 18-49 audience watching with Teens 12-17 or Kids 2-11.

"V" (9:00-10:00 p.m.)

Building on its lead-in against CBS' original "NCIS: Los Angeles," Fox's "Glee"-driven comedies ("Raising Hope"/"Traffic Light") and the second hour of NBC's 2-hour "The Biggest Loser: Couples," ABC's "V" was up by 6% week to week among Adults 18-49 (1.8/5 vs. 1.7/4).

"Detroit 1-8-7" (10:00-11:00 p.m.)

Building on its Total Viewer lead-in for the 2nd week running, ABC's freshman drama "Detroit 1-8-7" earned second place in the 10 o'clock hour to CBS' "The Good Wife," outdrawing NBC's sophomore drama "Parenthood" by 8% (5.6 million vs. 5.2 million).

· Posting its 2nd consecutive week of Total Viewer (5.6 million vs. 5.5 million) and Adult 18-49 (1.3/4 vs. 1.2/3) gains, ABC's "Detroit 1-8-7" marked its highest numbers in 2 months on both counts � since 12/7/10.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 2/8/11.





  [february 2011]  
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· BIGGEST LOSER, THE (NBC)
· DETROIT 187 (ABC)
· GLEE (FOX)
· GOOD WIFE, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· NO ORDINARY FAMILY (ABC)
· PARENTHOOD (NBC)
· RAISING HOPE (FOX)
· TRAFFIC LIGHT (FOX)
· V (ABC)





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