[02/10/11 - 03:46 PM]
"Justified" Posts 3.47 Million Viewers in Second Season Premiere
FX spins the numbers for Wednesday, February 9.

[via press release from FX]

Justified Ratings - Season 2 Premiere Episode - The Nationals

Source: The Nielsen Company Live+Same Day

Last night's (2/9/11, 10 PM) season two premiere episode of FX's critically acclaimed drama Justified posted a very solid second season premiere, posting an increases of +43% in Adults 18-49 (1.74 million vs. 1.22 million) and +42% in Total Viewers (3.47 million vs. 2.43 million) over it season one average .

It ranked #1 in its basic cable time period in Adults and Men 18-49, Adults and Men 25-54 and Total Viewers. What's more, Justified - along with the broadcast premiere of theatrical Wanted - drove FX to rank #1 for the night in basic cable in all key adult and men demos: P/M18-49; P/M18-34; and P/M25-54, and #2 in Total Viewers. Data set attached; Live+Same Day 000s.

Vs. Year-Ago Premiere and Season Average

Justified posted across-the-board gains compared to its Season 1 norm - for example, by +43% in P18-49 (1,743 vs. 1,223); +43% in M18-49 (1,134 vs. 796); +59% in P18-34 (887 vs. 559); +36% in P25-54 (1,818 vs. 1,337); and +42% in Total Viewers (3,466 vs. 2,433). What's more, Justified's second-season premiere is its third most-watched telecast to date in P18-49 behind its first two telecasts last season; among W18-34, last night's telecast stands as its most-watched telecast to date and its second most-watched in W18-49 and W25-54. Finally, Justified retained 85% of its season one premiere in P18-49 with retention stronger in W18-49 than M18-49 (98% vs. 80%).

Vs. Lead-in: Justified's movie lead-in, the broadcast premiere of Wanted, notched a stellar 1,517 to rank as Justified's most-watched lead-in to date. In fact, Wanted was +49% stronger than Justified's year ago series premiere lead-in, Live Free or Die Hard (1,517 vs. 1,020).

· From Wanted, Justified gained virtually across the board: +15% in P18-49, +20% in M18-49, +22% in P25-54, +31% in M25-54, and +24% in Total Viewers.

Rank in its Basic Cable Time Period (Wednesday, 1000 - 1100P): Justified ranked #1 in its basic cable time period in P/M18-49, P/M25-54, and Total Viewers; Justified ranked #2 in P/M18-34.

· For example, in P18-49 Justified (1,743) outdelivered Storage Wars (2x)/A&E by +5% (1,663); Top Chef/Bravo by +11% (1,570); American Dad (2x)/Adult Swim by +20% (1,447); college basketball/ESPN by +44% (1,211), NCIS/USA by +64% (1,066); I Used to Be Fat/MTV by +84% (946), Restaurant Impossible/FOOD by +91% (911); and Are We There Yet (2x)/TBS by more than double (828).

FX for the Night: Justifed and Wanted powered FX to top four ranks for the night in basic cable across the board: #1 in P/M18-49, P/M18-34, and P/M25-54; #2 in Total Viewers and W18-34; #3 in W25-54; and #4 in W18-49. For example, in P18-49 FX @ #1 (1,520) outdelivered A&E by +35% (1,127); USA by +46% (1,040); ESPN by +48% (1,025); TBS by +74% (872) � and #10-ranked TNT by +132% (655).

Median Age/Audience Composition, Season 2 [P] vs. Season 1 Norm:

· Median Age: virtually identical (46 vs. 47)

· Male/Female Split: 64%/36% -- identical to Season 1

· P18-49 skew of 50% is also identical to Season 1

  [february 2011]  


most recent ratings | view all posts
[10/25/16 - 01:00 PM]
CMT's Annual "Artists of the Year" Celebration Continues to Rise Attracting Nearly 2 Million Viewers with Ratings Soaring More Than 20%
CMT spins the numbers for Thursday, October 20.

[10/25/16 - 08:46 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice"
The Peacock stakes claim to the most-watched network among total viewers and adults 18-49.

[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.