or


[02/15/11 - 08:45 AM]
ABC Wins Valentine's Day with Women
ABC spins the numbers for Monday, February 14.

[via press release from ABC]

ABC Wins Valentine's Day with Women

Some early points on ABC's Monday night, ahead of the regular press release.

Against CBS' all-original schedule and the second week of Fox's new Monday line-up (House/The Chicago Code), ABC took second place in Total Viewers and Adults 18-49, while winning the evening for the 4th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

Please note: With the Valentine's Day holiday disrupting normal television viewing patterns, overall Adult 18-49 TV usage on Monday night was off by -6% from the prior week (35.0% vs. 37.3%).

Gaining audience throughout its broadcast, ABC's The Bachelor earned second place in its time slot with viewers and young adults, outdelivering Fox's Monday line-up (House/The Chicago Code). In fact during its second hour from 9-10pm, The Bachelor outdelivered Fox's House-driven The Chicago Code by 32% in Total Viewers and by 50% in Adults 18-49. The Bachelor once again finished #1 in its 2-hour time period among Adults 18-34 (3rd straight week) and across all key Women (4th straight week). In addition, the ABC veteran unscripted show qualified as Monday's #1 TV series with key Women (W18-34/W18-49) for the 7th week running.

During the 10 o'clock hour against original drama competition on CBS (Hawaii Five-0) and NBC (Harry's Law), ABC's Castle ran #1 with Women 18-34 for its 4th straight telecast. In addition, ABC's Castle continued to draw a larger overall audience than Harry's Law and defeated the NBC drama by a strong 29% in Adults 18-49.

Quick Take for Monday, February 14, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Wins Valentine's Day Monday Across All Key Women Demographics

"The Bachelor" Leads its Time Period in Adults 18-34 and All Key Women, Ranking as Monday's No. 1 Series in Women 18-34 and Women 18-49 for the 7th Straight Week

Building Hour to Hour, "The Bachelor" Beats Fox's "The Chicago Code" At 9pm by 32% in Total Viewers and 50% in Adults 18-49

ABC's "Castle" Beats NBC's "Harry's Law" in Viewers and Young Adults, Ranking No. 1 Among Women 18-34 for the 4th Consecutive Telecast

Monday Night (8:00-11:00 p.m.)

Against CBS' all-original schedule and the second week of Fox's new Monday lineup ("House"/"The Chicago Code"), ABC took second place in Total Viewers (9.1 million) and Adults 18-49 (2.7/8), while winning the evening for the 4th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

Please note: With the Valentine's Day holiday disrupting normal television viewing patterns, overall Adult 18-49 TV usage on Monday night was off by -6% from the prior week (35.0% vs. 37.3%).

"The Bachelor" (8:00-10:00 p.m.)

Gaining audience throughout its broadcast, ABC's "The Bachelor" earned second place in its time slot with viewers (9.3 million) and young adults (2.9/8), outdelivering Fox's Monday lineup ("House"/"The Chicago Code" - 8.6 million & 2.7/8). In fact during its second hour from 9:00-10:00 p.m., "The Bachelor" outdelivered Fox's "House"-driven "The Chicago Code" by 32% in Total Viewers (9.6 million vs. 7.3 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/5).

· "The Bachelor" once again finished No. 1 in its 2-hour time period among Adults 18-34 (3rd straight week) and across all key Women (4th straight week). In addition, the ABC veteran unscripted show qualified as Monday's No. 1 TV series with key Women (W18-34/W18-49) for the 7th week running.

"Castle" (10:00-11:00 p.m.)

During the 10 o'clock hour against original drama competition on CBS ("Hawaii Five-0") and NBC ("Harry's Law"), ABC's "Castle" ran No. 1 with Women 18-34 (2.3/8) for its 4th straight telecast. In addition, ABC's "Castle" continued to draw a larger overall audience (8.8 million vs. 8.5 million) than "Harry's Law" and defeated the NBC drama by a strong 29% in Adults 18-49 (2.2/7 vs. 1.7/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 2/14/11.





  [february 2011]  
S
M
T
W
T
F
S
  


· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CHICAGO CODE, THE (FOX)
· HARRY'S LAW (NBC)
· HAWAII FIVE-0 (CBS)
· HOUSE (FOX)











most recent ratings | view all posts
[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 11:07 AM]
"The Tonight Show" Sets Nine-Week Highs in 18-49 Demo and Total Viewers for Week of Aug. 11-15
NBC spins the late-night numbers for the week of August 11-15.

[08/21/14 - 08:39 AM]
"America's Got Talent" Is the #1 Show of the Night on the Big 4 in Total Viewers and Wins Its Time Period in Every Key Measure
NBC spins the numbers for Wednesday, August 20.

[08/21/14 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Pulls in Front with "Big Brother"
The show's latest installment is the night's top draw among adults 18-49.

[08/21/14 - 08:25 AM]
"Motive" Builds to 6-Week Highs in Total Viewers and Young Adults
ABC spins the numbers for Wednesday, August 20.

[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 08:39 AM]
"America's Got Talent" Ranks as the #1 Show of the Night on the Big 4 in Every Key Measure
NBC spins the numbers for Tuesday, August 19.

[08/20/14 - 08:26 AM]
Tuesday's Broadcast Ratings: "Got Talent" Continues Its Reign for NBC
The Peacock once again leads the night among both total viewers and adults 18-49.

[08/19/14 - 02:19 PM]
Summer Finales of ABC Family's "Switched at Birth" and "The Fosters" Garner Multi-Week Highs in Total Viewers and Target Demos
ABC Family spins the numbers for Monday, August 18.