or


[02/15/11 - 08:45 AM]
ABC Wins Valentine's Day with Women
ABC spins the numbers for Monday, February 14.

[via press release from ABC]

ABC Wins Valentine's Day with Women

Some early points on ABC's Monday night, ahead of the regular press release.

Against CBS' all-original schedule and the second week of Fox's new Monday line-up (House/The Chicago Code), ABC took second place in Total Viewers and Adults 18-49, while winning the evening for the 4th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

Please note: With the Valentine's Day holiday disrupting normal television viewing patterns, overall Adult 18-49 TV usage on Monday night was off by -6% from the prior week (35.0% vs. 37.3%).

Gaining audience throughout its broadcast, ABC's The Bachelor earned second place in its time slot with viewers and young adults, outdelivering Fox's Monday line-up (House/The Chicago Code). In fact during its second hour from 9-10pm, The Bachelor outdelivered Fox's House-driven The Chicago Code by 32% in Total Viewers and by 50% in Adults 18-49. The Bachelor once again finished #1 in its 2-hour time period among Adults 18-34 (3rd straight week) and across all key Women (4th straight week). In addition, the ABC veteran unscripted show qualified as Monday's #1 TV series with key Women (W18-34/W18-49) for the 7th week running.

During the 10 o'clock hour against original drama competition on CBS (Hawaii Five-0) and NBC (Harry's Law), ABC's Castle ran #1 with Women 18-34 for its 4th straight telecast. In addition, ABC's Castle continued to draw a larger overall audience than Harry's Law and defeated the NBC drama by a strong 29% in Adults 18-49.

Quick Take for Monday, February 14, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Wins Valentine's Day Monday Across All Key Women Demographics

"The Bachelor" Leads its Time Period in Adults 18-34 and All Key Women, Ranking as Monday's No. 1 Series in Women 18-34 and Women 18-49 for the 7th Straight Week

Building Hour to Hour, "The Bachelor" Beats Fox's "The Chicago Code" At 9pm by 32% in Total Viewers and 50% in Adults 18-49

ABC's "Castle" Beats NBC's "Harry's Law" in Viewers and Young Adults, Ranking No. 1 Among Women 18-34 for the 4th Consecutive Telecast

Monday Night (8:00-11:00 p.m.)

Against CBS' all-original schedule and the second week of Fox's new Monday lineup ("House"/"The Chicago Code"), ABC took second place in Total Viewers (9.1 million) and Adults 18-49 (2.7/8), while winning the evening for the 4th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

Please note: With the Valentine's Day holiday disrupting normal television viewing patterns, overall Adult 18-49 TV usage on Monday night was off by -6% from the prior week (35.0% vs. 37.3%).

"The Bachelor" (8:00-10:00 p.m.)

Gaining audience throughout its broadcast, ABC's "The Bachelor" earned second place in its time slot with viewers (9.3 million) and young adults (2.9/8), outdelivering Fox's Monday lineup ("House"/"The Chicago Code" - 8.6 million & 2.7/8). In fact during its second hour from 9:00-10:00 p.m., "The Bachelor" outdelivered Fox's "House"-driven "The Chicago Code" by 32% in Total Viewers (9.6 million vs. 7.3 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/5).

· "The Bachelor" once again finished No. 1 in its 2-hour time period among Adults 18-34 (3rd straight week) and across all key Women (4th straight week). In addition, the ABC veteran unscripted show qualified as Monday's No. 1 TV series with key Women (W18-34/W18-49) for the 7th week running.

"Castle" (10:00-11:00 p.m.)

During the 10 o'clock hour against original drama competition on CBS ("Hawaii Five-0") and NBC ("Harry's Law"), ABC's "Castle" ran No. 1 with Women 18-34 (2.3/8) for its 4th straight telecast. In addition, ABC's "Castle" continued to draw a larger overall audience (8.8 million vs. 8.5 million) than "Harry's Law" and defeated the NBC drama by a strong 29% in Adults 18-49 (2.2/7 vs. 1.7/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 2/14/11.





  [february 2011]  
S
M
T
W
T
F
S
  


· BACHELOR, THE (ABC)
· CASTLE (ABC)
· CHICAGO CODE, THE (FOX)
· HARRY'S LAW (NBC)
· HAWAII FIVE-0 (CBS)
· HOUSE (FOX)





most recent ratings | view all posts
[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 11:51 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Lead Demo Race
Among total viewers: CBS, "60 Minutes" top the night.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/21/21 - 11:06 AM]
Saturday's Broadcast Ratings: ABC, NBC Share in Demo Victory
CBS however was the most-watched network on another low key evening.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.