or


[02/21/11 - 11:33 AM]
2011 NBA All-Star Game on TNT Delivers Most Watched and Highest Rated All-Star Game since 2003 and Earns Strong Growth Across All Demos
TNT spins the numbers for Sunday, February 20.

[via press release from TNT]

2011 NBA All-Star Game on TNT Delivers Most Watched and Highest Rated All-Star Game since 2003 and Earns Strong Growth Across All Demos

2011 NBA All-Star Game and All-Star Saturday Night Combine to Average More Than 17 Million Viewers

The 2011 NBA All-Star Game on TNT delivered 9.1 million total viewers, 6 million households and a 5.2 U.S. HH rating, along with strong growth across all key demos, according to Nielsen Fast Nationals.This year's star-studded contest in Los Angeles ranks asthe most watched and highest rated game since 2003, which featured Michael Jordan's final NBA All-Star appearance of his career. In addition, the 2011 NBA All-Star Game and All-Star Saturday Night presented by State Farm, which was the most watched in the event's 26-year history, combined to average more than 17 million total viewers.

The 2011 NBA All-Star Game also posted strong growth over last year, an increase of +33% in total viewers (9,093,000 vs. 6,846,000), +36% in households (5,975,000 vs. 4,399,000) and +37% in U.S. HH rating (5.2 vs. 3.8 U.S. HH rating).

The network has also had tremendous growth in key adult and male demos compared to last year, including:

· +41% A18-34 (3,175,000 vs. 2,258,000)

· +38% A18-49 (5,226,000 vs. 3,792,000)

· +29% A25-54 (4,314,000 vs. 3,394,000)

· +40% M18-34 (2,105,000 vs. 1,504,000)

· +47% M18-49 (3,577,000 vs. 2,437,000)

· +41% M25-54 (2,982,000 vs. 2,120,000)

Additional highlights during 2011 NBA All-Star Game included:

· The second most-watched NBA game on television during the 2010-11 season to date.

· The most-watched NBA telecast on cable during the 2010-11 season to date.

· The top five markets tuning into the game include San Antonio with a 13.5 rating (+48% over last year), host city Los Angeles earned a 11.6 rating (+123%), Memphis earned a 10.6 rating (+39%), Chicago earned a 9.9 rating (+48%) and Miami earned a 9.4 rating (+52%). In addition, Boston earned a 7.2 rating (+100%) and New York earned a 6.4 rating (+88%).

TNT's exclusive coverage of the 2011 NBA All-Star Saturday Night presented by State Farm was the most watched All-Star Saturday Night in the event's 26 year history. The event delivered 8.1 million total viewers, 5.1 million households and a 4.4 U.S. HH rating, based on Nielsen Fast Nationals. The 2011 event saw increases of +23% in total viewers (6,554,000), +14% in households (4,466,000) and +13% in ratings (3.9 U.S. HH) over the previous record set in 2009. In addition, NBA All-Star Saturday Night out-delivered the 2010 telecast by +49% in total viewers (8,090,000 vs. 5,441,000), +43% in households (5,100,000 vs. 3,563,000) and +42% U.S. HH rating (4.4 vs. 3.9).

Heading into the 2011 NBA All-Star break, the 2010-11 NBA season on TNT is the most watched season in Turner's 27 years of airing NBA coverage. Through 38 games, the NBA on TNT is averaging a 1.5 U.S. rating (+26%, 1.2 U.S. rating), 2,377,000 total viewers (+30%, 1,832,000 total viewers) and 1,770,000 households (+27%, 1,390,000 households) over last year's corresponding coverage. In addition, this season is +26% on total viewers compared to Turner's next best regular season audience from the 1995-96 season (total viewer average 2,377,000 vs. 1,885,000).

Turner Sports and the NBA jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports' television line-up includes the NBA, Major League Baseball, the NCAA Division I Men's Basketball Championship, NASCAR and professional golf. The company's digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

Source: Nielsen Media Research. Based on Live+SD. 2011 NBA All-Star Saturday Night based on Nielsen Fast National data compared to NBA All-Star Game on TNT final audiences (2003 through 2010). NBA Regular Season on TNT STD; 38 games vs. 37 games. (10/26/2010-2/17/2011) vs. (10/27/2009-2/18/2010).





  [february 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/18/19 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Tight Demo Race
The network takes home Wednesday's adults 18-49 crown for the first time this summer.

[07/17/19 - 08:26 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Return to Top Spots
The Peacock is back in front in total viewers and adults 18-49.

[07/16/19 - 10:39 AM]
Disney Channel's "Amphibia" Delivers Its Strongest Week Yet
Disney Channel further spins the numbers for July 8-11.

[07/16/19 - 08:19 AM]
Monday's Broadcast Ratings: "The Bachelorette" Continues Its Reign
ABC leads the evening in both total viewers and adults 18-49.

[07/15/19 - 08:37 AM]
Sunday's Broadcast Ratings: ABC Is Tops in Both Viewers, Demos
The network's unscripted lineup leads the night in both categories.

[07/14/19 - 09:02 AM]
Saturday's Broadcast Ratings: "Furious 7" Puts NBC on Top
The Peacock wins the low key evening in both total viewers and adults 18-49.

[07/13/19 - 08:32 AM]
Friday's Broadcast Ratings: "Dateline NBC" Holds Off Demo Competition
The Peacock wins the night among adults 18-49 while CBS is still the most-watched network.

[07/12/19 - 09:11 AM]
Thursday's Broadcast Ratings: "Big Brother" Wins Reality Showdown
CBS is the most-watched network last night and shares the adults 18-49 crown with FOX.

[07/11/19 - 09:16 AM]
"Saints & Sinners" Season Four Premiere Finishes #1 on Television Ahead of ABC, CBS, FOX, HBO, All Cable Networks Sunday Night 9:00-10:00 p.m. (ET) Among African Americans 18-49 & 25-54
Bounce TV further spins the numbers for Sunday, July 7.

[07/11/19 - 08:30 AM]
HGTV's "My Lottery Dream Home" Starring David Bromstad Delivers Double-Digit Year-Over-Year Growth on Friday Nights
HGTV further spins the numbers for the season to date.

[07/11/19 - 08:09 AM]
Wednesday's Broadcast Ratings: "The 2019 ESPYs" Put ABC in Front
The Alphabet claims top honors in both total viewers and adults 18-49.

[07/10/19 - 11:56 AM]
Disney Channel's "Andi Mack" Scores New Summer Highs Ahead of Its Series Finale
Disney Channel further spins the numbers for the week of July 1-5.

[07/10/19 - 08:13 AM]
Tuesday's Broadcast Ratings: FOX Tops Demos with MLB All-Star Game
The network's coverage leads the night among adults 18-49 while NBC is the most-watched network.

[07/09/19 - 10:20 AM]
TV One's "The Bobby DeBarge Story" Ranks #1 on Television Saturday Night Among African Americans and Premieres as the Network's #4 Movie of All Time
TV One further spins the numbers for Saturday, June 29.

[07/09/19 - 08:54 AM]
ESPN Sees Overall Viewership Success in June Led by Continued Upward Studio Show Trends
ESPN further spins the numbers for the month of June.