ABC Claims the Week's Top Series in DVR Playback
DVR Playback for the week of 1/31/11 (Week #20):
ABC's "Grey's Anatomy" topped the chart as the #1 actual DVR Adult 18-49 gainer from the first-reported numbers to the playback finals, adding on 1.4 rating points to its initial number (+33% - 4.3 rating to a 5.7 rating).
· As a result of DVR playback, "Grey's Anatomy" emerged as TV's #1 scripted show for the week in Adults 18-49 (5.7), leapfrogging over CBS' "NCIS" (5.4) to top Nielsen's final rankings. Initially in the Live + Same Day statistics, "NCIS" was the top-rated scripted show for the week, by a margin of 3-tenths of a rating point.
· "Grey's Anatomy" was also the week's biggest overall Total Viewer gainer, picking up 2.9 million viewers (11.2 million to 14.1 million) from the first-reported overnight numbers.
Season-to-Date DVR Playback (9/20/10-2/6/11):
This season, ABC airs TV's Top 2 biggest actual Adult 18-49 gainers, with "Modern Family" and "Grey's Anatomy." On average, "Modern Family" picks up 1.5 rating points from the originally-reported numbers to the finalized DVR playback numbers, and "Grey's Anatomy" gains an additional 1.4 rating points over its initial number.
· ABC's "Modern Family" and "Grey's Anatomy" are also TV's Top 2 highest-rated scripted series overall for the season in the key young adult sales demo.
Source: The Nielsen Company, as dated. Weekly and Season-to-date DVR Playback (National Most Current Program Ratings) based on original, regular telecasts only.