or


[03/01/11 - 01:56 PM]
Disney XD Delivers its Best February Ever in Total Day and Prime
Disney XD spins the numbers for the month of February.

[via press release from Disney XD]

Ratings Highlights for February 2011 -- Final National Ratings

Disney XD Delivers its Best February Ever in Total Day and Prime

Disney XD Holds the Longest Growth Streak of Any Kid Cable Network -- Posts 26th Consecutive Month of Year-to-Year Gains in Total Day and 24th Straight Month of Year-to-Year Increases in Prime in Boys 6-14 and Boys 6-11

More Than Doubles Nicktoons in Total Day in Key Demos

February 2011

Driven by key series "Pair of Kings" and "Phineas and Ferb," February 2011 ranked as Disney XD's most-watched February in the network's history in Total Day in Total Viewers (282,000), Kids 6-14 (148,000), Boys 6-14 (95,000), Kids 6-11 (119,000), Boys 6-11 (76,000), Tweens 9-14 (93,000) and Boys 9-14 (61,000).

Impressively, Disney XD has increased its Total Day audience year to year for 26 consecutive months among Boys 6-14 and Boys 6-11 - currently the longest streak of its kind among kid networks.

· Disney XD held significant double-digit percent advantages over Nicktoons in Total Day among Kids 6-14 (63% - 148,000 vs. 91,000), Boys 6-14 (46% - 95,000 vs. 65,000), Kids 6-11 (72% - 119,000 vs. 69,000), Boys 6-11 (52% - 76,000 vs. 50,000), Tweens 9-14 (72% - 93,000 vs. 54,000) and Boys 9-14 (65% - 61,000 vs. 37,000).

· Year to year, Disney XD posted double-digit percent increases across all key demos: Kids 6-14 (+21% - 148,000 vs. 122,000), Boys 6-14 (+20% - 95,000 vs. 79,000), Kids 6-11 (+20% - 119,000 vs. 99,000), Boys 6-11 (+21% - 76,000 vs. 63,000), Tweens 9-14 (+31% - 93,000 vs. 71,000) and Boys 9-14 (+27% - 61,000 vs. 48,000).

Prime

Disney XD posted all-time February highs in Prime across all kid demos: Kids 6-14 (179,000), Boys 6-14 (120,000), Kids 6-11 (144,000), Boys 6-11 (97,000), Tweens 9-14 (114,000) and Boys 9-14 (76,000), posting across-the-board double-digit percent gains in kid demos.

Disney XD continues to hold the longest growth streak of any kid-targeting cable network, growing its monthly audience year-to-year for the 26th consecutive month among Kids 6-11, and 24th straight month among Boys 6-14 and Boys 6-11, including by hefty double-digit percentages in 6 of the past 7 months.

· Disney XD also dominated Nicktoons in Prime, surpassing the key competitor across all key demos, including by 19% among Kids 6-14 (179,000 vs. 150,000), by 21% among Kids 6-11 (144,000 vs. 119,000), by 41% among Tweens 9-14 (114,000 vs. 81,000) and by 23% among Boys 9-14 (76,000 vs. 62,000).

· Year to year, Disney XD posted double-digit percent increases across all key demos: Kids 6-14 (+13% - 179,000 vs. 159,000), Boys 6-14 (+18% - 120,000 vs. 102,000), Kids 6-11 (+17% - 144,000 vs. 123,000), Boys 6-11 (+29% - 97,000 vs. 75,000), Tweens 9-14 (+16% - 114,000 vs. 98,000) and Boys 9-14 (+17% - 76,000 vs. 65,000).

Programming Highlights

· In its primary Monday 8 o'clock time period, "Pair of Kings" more than quadrupled Nicktoons in the half hour in Tweens 9-14 (329% - 206,000 vs. 48,000), more than tripled it in Kids 6-14 (214% - 320,000 vs. 102,000) and Kids 6-11 (242% - 253,000 vs. 74,000), and more than doubled it in Boys 6-14 (123% - 176,000 vs. 79,000), Boys 6-11 (137% - 135,000 vs. 57,000) and Boys 9-14 (192% - 105,000 vs. 36,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. February 2011: 1/31/10-2/27/11, most current; February 2010: 2/1/10-2/28/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [march 2011]  
S
M
T
W
T
F
S
  


· PAIR OF KINGS (DISNEY XD)





most recent ratings | view all posts
[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.

[01/17/17 - 09:50 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC in Front
The Alphabet continues its win streak among adults 18-49.

[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 08:56 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Blue Bloods" leads the night in both categories.

[01/14/17 - 08:42 AM]
"Shark Tank" Scores a Season High in Viewers
ABC spins the numbers for Friday, January 13.

[01/14/17 - 08:32 AM]
"Grimm" Retains 96% of Last Week's Season Debut in Total Viewers
NBC spins the numbers for Friday, January 13.

[01/13/17 - 04:01 PM]
Science Channel Series Premiere of "MythBusters: The Search" Breaks Into Cable's Top 20 Among Key Demos on Jan. 7
Science Channel further spins the numbers for Saturday, January 7.

[01/13/17 - 11:00 AM]
Travel Channel's "Bizarre Foods: Delicious Destinations" Scores Highest-Rated Season Ever
In the midst of the season, the network quickly commissioned 48 additional episodes that will begin airing in April 2017.

[01/13/17 - 09:30 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye wins the night in total viewers and adults 18-49 despite a repeat "The Big Bang Theory."

[01/12/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Tops Demo Race with Comedies
"Modern Family" helps pave the way to an adults 18-49 victory.