or


[03/01/11 - 12:28 PM]
Presidents Day Holiday Programming Event on The Hub TV Network Drives Significant Gains With Key Target Audiences
The Hub spins the numbers for the week of February 21-27.

[via press release from The Hub]

Presidents Day Holiday Programming Event on The Hub TV Network Drives Significant Gains With Key Target Audiences

-- Marathons of �Family Game Night,� �G.I. Joe Renegades� Deliver As Network Continues Ratings Momentum; Remains Leader in Co-Viewing --

March 1, 2011

(Los Angeles, Ca.) A special Presidents Day marathon of The Hub TV network's popular original series "Family Game Night" and "G.I. Joe" delivered strong double and triple-digit gains week-to-week among key target audiences. The Hub, a television network for children and their families, is a joint venture between Discovery Communications and Hasbro, Inc.

On Presidents Day (Monday, February 21), The Hub presented a nine-hour block of back-to-back episodes of "G.I. Joe Renegades" (3 p.m. - 6 p.m. ET) and "Family Game Night" (6 p.m. - midnight ET). Both series are produced by Hasbro Studios.

Highlights of the holiday programming event include:

The full nine-hour run of the event (3 p.m. - midnight ET) generated week-to-week delivery increases with key demos, including Kids 2-11 (+97%, 61,000), Kids 6-11 (+167%, 40,000), Adults 18-49 (+45%, 42,000), Persons 2+ (+61%, 122,000) and Households (+69%, 88,000).

The back-to-back episodes of "G.I. Joe Renegades" produced week-to-week delivery increases with key demos, including Kids 2-11 (+62%, 47,000), Adults 18-49 (+220%, 32,000), Persons 2+ (+91%, 82,000) and Households (+88%, 62,000).

The back-to-back episodes of "Family Game Night" produced week-to-week delivery increases with key demos, including Kids 2-11 (+113%, 68,000), Kids 6-11 (+308%, 53,000), Adults 18-49 (+23%, 48,000), Persons 2+ (+52%, 141,000) and Households (+66%, 101,000).

Other ratings highlights:

In Total Day (for the week of 2/21-27), The Hub continued to register audience gains, with week-to-week delivery increases in key demos, including Kids 2-11 (+15%, 30,000), Kids 6-11 (+14%, 16,000), Adults 18-49 (+13%, 27,000), Women 18-49 (+17%, 14,000), Persons 2+ (+11%, 72,000) and Households (+14%, 50,000).

In Prime Time (Mon-Sun 8P-11P) for the week, The Hub also continued to build audience with week-to-week delivery increases among Kids 2-11 (+22%, 39,000), Kids 6-11 (+50%, 30,000), Adults 18-49 (+41%, 48,000), Women 18-49 (+19%, 25,000), Persons 2+ (+25%, 114,000) and Households (+21%, 75,000).

For the week, The Hub remained the top co-viewed network among all kid cable networks in Kids 2-11 and Adults 18-49. On The Hub, thirty five percent (35%) of Kids 2-11 watched with an Adult 18-49, out-performing all kids cable networks including Nickelodeon (25%), Disney Channel (21%) and Cartoon Network (22%).

Source: Nielsen; program based dayparts; most current; 2/21/11-2/27/11 vs. 2/14/11-2/20/11, growth by (000), cvg ratings where noted, co-viewing in NPower, L+7).

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 60 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.

[08/30/15 - 08:31 AM]
Encore of "Saturday Night Live" Matches the Show's Highest Metered-Market Household Rating in 10 Weeks
NBC spins the numbers for Saturday, August 29.

[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/29/15 - 08:34 AM]
Encore of "America's Got Talent" Ties for #2 in Its Time Period Among the Big 4 Networks in Men 18-34 and Men 18-49
NBC spins the numbers for Friday, August 28.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.

[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.