or


[03/07/11 - 12:28 PM]
Lifetime's "Army Wives" Averages 4.2 Million Total Viewers in Season Five Premiere
Lifetime spins the numbers for Sunday, March 6.

[via press release from Lifetime]

LIFETIME'S "ARMY WIVES" AVERAGES 4.2 MILLION TOTAL VIEWERS IN SEASON FIVE PREMIERE

Hit Drama's Return Powers Premiere-to-Premiere Growth in Key Demos

Reality Series COMING HOME Pulls in 2.7 Million Total Viewers

LOS ANGELES, CA (March 7, 2011) - Last night's season five debut of Lifetime's hit drama Army Wives generated strong viewership, showing significant premiere-to-premiere growth in the key demos and becoming ad-supported cable's number two original drama season premiere in 2010-2011 among Women 18-49. Army Wives averaged 4,228,000 Total Viewers, up 27% from its season four debut on April 11, 2010; 1,955,000 Adults 25-54 viewers (+13%); 1,435,000 Women 18-49 viewers (+19%); and 1,485,000 Women 25-54 viewers (+8%), according to Nielsen Research. It secured a 3.2 Household rating (+23%). In addition, yesterday's episode is Lifetime's second most watched original season premiere ever among the key demos, including Women 18+ (2,972,000) and Adults 18+ (3,907,000), behind the season two debut of Army Wives.

Immediately following Army Wives at 10:00pm, Lifetime's unscripted series Coming Home also enjoyed strong viewership with triple digit year-to-date time period growth, becoming the network's number one all-new original un-scripted series launch ever across all key demos, excluding Project Runway. Featuring U.S. armed forces service members' surprise family reunions after serving long tours of duty, Coming Home averaged 2,681,000 Total Viewers (up 146% compared to Lifetime's YTD average); 1,396,000 Adults 18-49 viewers (+217%); 1,319,000 Adults 25-54 viewers (+183%); 1,043,000 Women 18-49 viewers (+213%); and 998,000 Women 25-54 viewers (+189%). The show generated a 2.0 Household rating (+131%). Coming Home is the second most watched original un-scripted premiere on ad-supported cable in 2011 among Women 18+ (1,898,000).

Online, myLifetime.com secured its best season premiere of Army Wives traffic ever, with more than double the number of visitors to the series' site than season four premiere.

Army Wives follows the struggles, dreams and friendships of a diverse group of women - and one man - living with their spouses and families on an active army post. The series stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico and Catherine Bell. Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon and The Mark Gordon Company's President of Production, Deborah Spera, along with Jeff Melvoin serve as executive producers. The series is based on the book Army Wives: The Unwritten Code of Military Marriage by Tanya Biank, who serves as a consultant.

In paying tribute to American armed forces personnel and their families, Coming Home follows the unforgettable and inspiring surprise reunions of members of all five branches of the military with their spouses, children, parents and other loved ones as they return home from active duty throughout the world. Hosted by former American Idol finalist Matt Rogers, each of the program's 13 hour-long episodes will highlight five reunions featuring service members and their emotional stories. With hundreds of thousands of members of the armed forces serving the country in the Middle East and elsewhere across the globe, military family reunions have become a sensation online, where millions of people have been inspired watching touching footage of loved ones and friends re-connecting with one another after enduring long periods of time apart. Coming Home is produced by RelativityREAL, LLC with Tom Forman (creator of Extreme Makeover: Home Edition) and Star Price (The Amazing Race) serving as executive producers.

ABOUT LIFETIME TELEVISION

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television�, Lifetime Movie Network�, Lifetime Real Women� and Lifetime Digital� (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [march 2011]  
S
M
T
W
T
F
S
  


· ARMY WIVES (LIFETIME)
· COMING HOME (LIFETIME)











most recent ratings | view all posts
[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 09:29 AM]
"60 Minutes" Make the Top 10 for the 13th Time This Season
CBS spins the numbers for Sunday, March 1.

[03/03/15 - 08:48 AM]
"The Voice" Is Monday's #1 Telecast by a 58% Margin in 18-49 and 4.8 Million Viewers Overall
NBC spins the numbers for Monday, March 2.

[03/03/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Reign for NBC
The Peacock leads the night among both total viewers and adults 18-49.

[03/03/15 - 08:23 AM]
"The Bachelor: The Women Tell All" Grows from Its Year-Ago Telecast in Adults 18-49
ABC spins the numbers for Monday, March 2.

[03/03/15 - 08:03 AM]
"Live with Kelly and Michael" Builds to Its Strongest Week in More Than 1 Year
Disney/ABC Domestic Television spins the numbers for the week of February 16-20.

[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 10:06 AM]
Live + 7 Day Ratings: ABC's Wednesday Comedies Post Solid Playback Gains
ABC further spins the numbers for the week of February 9-15.

[03/02/15 - 08:48 AM]
Encore Telecast of "The Voice" Grows by 88% from Its First Half-Hour to Its Fourth in Adults 18-49
NBC spins the numbers for Sunday, March 1.