or


[03/07/11 - 12:28 PM]
Lifetime's "Army Wives" Averages 4.2 Million Total Viewers in Season Five Premiere
Lifetime spins the numbers for Sunday, March 6.

[via press release from Lifetime]

LIFETIME'S "ARMY WIVES" AVERAGES 4.2 MILLION TOTAL VIEWERS IN SEASON FIVE PREMIERE

Hit Drama's Return Powers Premiere-to-Premiere Growth in Key Demos

Reality Series COMING HOME Pulls in 2.7 Million Total Viewers

LOS ANGELES, CA (March 7, 2011) - Last night's season five debut of Lifetime's hit drama Army Wives generated strong viewership, showing significant premiere-to-premiere growth in the key demos and becoming ad-supported cable's number two original drama season premiere in 2010-2011 among Women 18-49. Army Wives averaged 4,228,000 Total Viewers, up 27% from its season four debut on April 11, 2010; 1,955,000 Adults 25-54 viewers (+13%); 1,435,000 Women 18-49 viewers (+19%); and 1,485,000 Women 25-54 viewers (+8%), according to Nielsen Research. It secured a 3.2 Household rating (+23%). In addition, yesterday's episode is Lifetime's second most watched original season premiere ever among the key demos, including Women 18+ (2,972,000) and Adults 18+ (3,907,000), behind the season two debut of Army Wives.

Immediately following Army Wives at 10:00pm, Lifetime's unscripted series Coming Home also enjoyed strong viewership with triple digit year-to-date time period growth, becoming the network's number one all-new original un-scripted series launch ever across all key demos, excluding Project Runway. Featuring U.S. armed forces service members' surprise family reunions after serving long tours of duty, Coming Home averaged 2,681,000 Total Viewers (up 146% compared to Lifetime's YTD average); 1,396,000 Adults 18-49 viewers (+217%); 1,319,000 Adults 25-54 viewers (+183%); 1,043,000 Women 18-49 viewers (+213%); and 998,000 Women 25-54 viewers (+189%). The show generated a 2.0 Household rating (+131%). Coming Home is the second most watched original un-scripted premiere on ad-supported cable in 2011 among Women 18+ (1,898,000).

Online, myLifetime.com secured its best season premiere of Army Wives traffic ever, with more than double the number of visitors to the series' site than season four premiere.

Army Wives follows the struggles, dreams and friendships of a diverse group of women - and one man - living with their spouses and families on an active army post. The series stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico and Catherine Bell. Army Wives is produced by ABC Studios for Lifetime Television. Mark Gordon and The Mark Gordon Company's President of Production, Deborah Spera, along with Jeff Melvoin serve as executive producers. The series is based on the book Army Wives: The Unwritten Code of Military Marriage by Tanya Biank, who serves as a consultant.

In paying tribute to American armed forces personnel and their families, Coming Home follows the unforgettable and inspiring surprise reunions of members of all five branches of the military with their spouses, children, parents and other loved ones as they return home from active duty throughout the world. Hosted by former American Idol finalist Matt Rogers, each of the program's 13 hour-long episodes will highlight five reunions featuring service members and their emotional stories. With hundreds of thousands of members of the armed forces serving the country in the Middle East and elsewhere across the globe, military family reunions have become a sensation online, where millions of people have been inspired watching touching footage of loved ones and friends re-connecting with one another after enduring long periods of time apart. Coming Home is produced by RelativityREAL, LLC with Tom Forman (creator of Extreme Makeover: Home Edition) and Star Price (The Amazing Race) serving as executive producers.

ABOUT LIFETIME TELEVISION

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television�, Lifetime Movie Network�, Lifetime Real Women� and Lifetime Digital� (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.





  [march 2011]  
S
M
T
W
T
F
S
  


· ARMY WIVES (LIFETIME)
· COMING HOME (LIFETIME)





most recent ratings | view all posts
[05/02/16 - 08:57 AM]
Sunday's Broadcast Ratings: "Little Big Shots" Tops Demo Race for NBC
The Peacock and ABC share the night's adults 18-49 crown.

[05/02/16 - 07:48 AM]
Investigation Discovery Has Best April Ever in Prime Delivery & Continues Reign as Top Network for Women
Investigation Discovery spins the numbers for the month of April.

[05/01/16 - 12:42 PM]
ESPN Averages More Than Three Million Viewers for Three-Day 2016 NFL Draft Telecast
ESPN spins the numbers for its NFL Draft coverage to date.

[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 09:11 AM]
"The Odd Couple" Grows to Season High Adults 18-49 Rating
CBS spins the numbers for Thursday, April 28.

[04/29/16 - 08:45 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with "The Big Bang Theory"
The Eye's mainstay leads the night in both total viewers and adults 18-49.

[04/29/16 - 08:37 AM]
"Scandal" Gains Adults 18-49 and Draws a 6-Week High in Total Viewers
ABC spins the numbers for Thursday, April 28.

[04/29/16 - 08:25 AM]
"The Blacklist" Tops "Scandal" in Total Viewers
NBC spins the numbers for Thursday, April 28.