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[03/15/11 - 09:01 AM]
Monday's Broadcast Ratings: "Bachelor" Wraps With High, NBC Dramas Hit Lows
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for monday, march 14, 2011)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (13.84 million viewers, #1; adults 18-49: 4.5, #1) towered over the competition on Monday thanks to the season finale of "The Bachelor" (13.80 million viewers, #2; adults 18-49: 4.5, #2) followed by the reunion special "The Bachelor: After the Finale Rose" (13.93 million viewers, #1; adults 18-49: 4.7, #1).

FOX (8.78 million viewers, #2; adults 18-49: 2.7, #2) then claimed a distant second place with new episodes of "House" (10.28 million viewers, #3; adults 18-49: 3.5, #3) and "The Chicago Code" (7.28 million viewers, #8; adults 18-49: 1.9, #T7).

Next up was CBS (7.57 million viewers, #3; adults 18-49: 2.1, #3) with its mix of "How I Met Your Mother" (6.08 million viewers, #10; adults 18-49: 1.9, #T7), "Mad Love" (6.51 million viewers, #9; adults 18-49: 2.1, #6), "Two and a Half Men" (9.79 million viewers, #5; adults 18-49: 2.6, #4), "Mike & Molly" (8.46 million viewers, #6; adults 18-49: 2.2, #5) and "Hawaii Five-0" (7.30 million viewers, #7; adults 18-49: 1.9, #T7).

Meanwhile, NBC (6.40 million viewers, #4; adults 18-49: 1.5, #4) offered up fresh installments of "Chuck" (4.97 million viewers, #11; adults 18-49: 1.6, #11), "The Event" (4.19 million viewers, #12; adults 18-49: 1.2, #12) and "Harry's Law" (10.03 million viewers, #4; adults 18-49: 1.7, #10) - all three of which matched or hit new series lows.

And finally, repeats of "90210" (0.73 million viewers, #13; adults 18-49: 0.3, #13) and "Gossip Girl" (0.50 million viewers, #14; adults 18-49: 0.2, #14) on The CW (0.62 million viewers, #5; adults 18-49: 0.3, #5) rounded out the evening.

Week-to-week changes (adults 18-49): The Bachelor (45.20%), Harry's Law (-5.60%), Chuck (-5.90%), House (-7.90%), The Chicago Code (-9.50%), Mad Love (-12.50%), The Event (-14.30%).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.2/8; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 3.9/9; and "Jimmy Kimmel Live," 1.9/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/4; "Late Show," 0.7/3; "Nightline," 1.5/6; and "Jimmy Kimmel Live," 0.7/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.5/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/15/10):

FOX (10.11 million viewers, #1; adults 18-49: 3.4, #1) took home top honors on Monday thanks to fresh hours of "House" (11.20 million viewers, #3; adults 18-49: 4.0, #1) and "24" (9.03 million viewers, #4; adults 18-49: 2.7, #T4).

The silver then went to CBS (9.32 million viewers, #2; adults 18-49: 2.8, #2) with its mix of "How I Met Your Mother" (6.15 million viewers, #10; adults 18-49: 2.0, #8), "Rules of Engagement" (7.76 million viewers, #7; adults 18-49: 2.7, #T4), "Two and a Half Men" (12.51 million viewers, #1; adults 18-49: 3.8, #T2), "The Big Bang Theory" (11.54 million viewers, #2; adults 18-49: 3.8, #T2) and "CSI: Miami" (8.97 million viewers, #5; adults 18-49: 2.3, #T6).

Next up was ABC (7.51 million viewers, #3; adults 18-49: 2.1, #3) with its two-hour "20/20: Inside the Bachelor" (7.98 million viewers, #6; adults 18-49: 2.3, #T6) special followed by a repeat of "Castle" (6.57 million viewers, #9; adults 18-49: 1.8, #T10).

Next up was NBC (5.98 million viewers, #4; adults 18-49: 1.7, #4) with new episodes of "Chuck" (5.78 million viewers, #11; adults 18-49: 1.9, #9), "Trauma" (5.25 million viewers, #12; adults 18-49: 1.5, #12) and "Law & Order" (6.90 million viewers, #8; adults 18-49: 1.8, #T10).

And finally, new episodes of "Life Unexpected" (2.11 million viewers, #13; adults 18-49: 1.0, #T13) and "Gossip Girl" (1.72 million viewers, #14; adults 18-49: 1.0, #T13) closed out the night on The CW (1.92 million viewers, #5; adults 18-49: 1.0, #5).

Source: Nielsen Media Research





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