or


[03/19/11 - 08:43 AM]
The 2011 NCAA Division I Men's Basketball Championship on CBS, TBS, TNT and truTV Scores Highest Overnight Ratings in 20 Years for First Friday
Turner Sports and CBS sports spin the numbers for Friday, March 18.

[via press release from Turner]

THE 2011 NCAA DIVISION I MEN'S BASKETBALL CHAMPIONSHIP ON CBS, TBS, TNT AND truTV SCORES HIGHEST OVERNIGHT RATINGS IN 20 YEARS FOR FIRST FRIDAY

OVERALL TOURNAMENT AVERAGE UP 22% OVER 2010

CBS Sports' and Turner Sports' exclusive second-round coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Friday, March 18 combined to deliver an overnight household rating/share of 5.9/14 up 31% from a 4.5/11 for CBS Sports' 2010 coverage, according to Nielsen.

The 5.9/14 was the highest rating for the first Friday of the NCAA Tournament in the metered markets since 1991, when the tournament expanded to four telecast windows for the entire day.

The overall tournament average-to-date, including the FIRST FOUR, in the metered market is a 5.6/13, up +22% from a 4.6/11 over CBS Sports' 2010 coverage. The 5.6/13 is the highest tournament-to-date rating at this point since 1991 when the Tournament expanded to four telecast windows on Thursday and Friday.

The first telecast window of the day (12:00 NOON-4:45 PM, ET) combined to earn a 4.7/15, up +62% from a 2.9/10 last year.

The second window of the day (3:00-7:00 PM, ET) delivered a 5.7/15, up +54% from a 3.7/11 last year.

The third telecast window of the day (7:00-9:30 PM, ET) delivered a 6.8/14, up +24% from a 5.5/11 in 2010.

Each of the first three windows delivered the highest rating in its window in the metered markets since the Tournament expanded to the four telecast window in 1991.

The final window of the day (9:15 PM-12:45 AM, ET) earned a 6.5/12, up +12% from a 5.8/11 last year.





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/08/21 - 10:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Demo Race for FOX
The show's latest installment leads the night in adults 18-49 while NBC's dramas are the most-watched programs overall.

[04/07/21 - 10:03 AM]
Tuesday's Broadcast Ratings: "NCIS" Puts CBS on Top in Viewers, Demos
The Eye pulls in front among total viewers and adults 18-49.

[04/06/21 - 10:01 AM]
Monday's Broadcast Ratings: CBS Wraps NCAA Coverage on Top
The Eye's Men's Basketball National Championship Game easily wins the evening in all categories.

[04/05/21 - 10:07 AM]
Sunday's Broadcast Ratings: "American Idol" Puts ABC on Top in Demos
The reality competition leads the night among adults 18-49 while "60 Minutes" on CBS is the most-watched program overall.

[04/05/21 - 08:52 AM]
Vice TV Is America's Fastest Growing Entertainment Cable Network
The network is reporting 10% growth in adults 18-49 and 20% growth in adults 25-54.

[04/04/21 - 10:21 AM]
Saturday's Broadcast Ratings: NCAA's Final Four Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.

[04/03/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers; Shares Demo Crown with ABC, FOX
The Eye's "Blue Bloods" leads the night in both categories.

[04/02/21 - 10:00 AM]
Thursday's Broadcast Ratings: NBC Gets Boost from "Law & Order" Crossover Event
"Law & Order: Special Victims Unit" leads the night in total viewers and adults 18-49 with "Law & Order: Organized Crime" a close second.

[04/01/21 - 10:09 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers; Shares Demo Crown with FOX
"The Masked Singer" leads the night among adults 18-49 while "Chicago Fire" is the most-watched program overall.

[03/31/21 - 10:08 AM]
Tuesday's Broadcast Ratings: "Pooch Perfect" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network overall.

[03/30/21 - 10:05 AM]
Monday's Broadcast Ratings: NCAA's Elite Eight Puts CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[03/29/21 - 10:04 AM]
Sunday's Broadcast Ratings: CBS Holds Off Competition with NCAA Overrun
The Eye wins the evening in both total viewers and adults 18-49.

[03/28/21 - 10:24 AM]
Saturday's Broadcast Ratings: CBS, "48 Hours" Top Modest Evening
The Eye's newsmagazine leads the night in both total viewers and adults 18-49.

[03/27/21 - 10:11 AM]
Friday's Broadcast Ratings: CBS Tops Viewers on Low Key Night
In addition, ABC and FOX lead the evening among adults 18-49.