[03/22/11 - 12:27 PM]
USA Slam Dunks Weekly Ratings Win
USA spins the numbers for the week of March 14-20.

[via press release from USA]


NEW YORK, NEW YORK - March 22, 2011 - Despite tough competition including the first week of the NCAA Men's Basketball Tournament, USA was easily this week's top cable network in prime P25-54 (1.36 million, +30% over #2 TBS), P18-49 (1.22 million, +10% over #2 TBS), total viewers (3.45 million, +42% over #2 Disney Channel), and household delivery (2.58 million, +44% over #2 Disney Channel) while bringing in the week's biggest household coverage rating in basic cable prime (2.57, +0.77 over #2 Disney Channel).

USA also captured the total day crown, delivering cable's biggest P25-54 audience (607,000, +6% over #2 TNT).

· FAIRLY LEGAL's second to last episode of the season brought in the show's 2nd biggest total viewers audience yet, breaking 1.5 million in P25-54 and 4 million total viewers. FAIRLY LEGAL was Thursday's top scripted telecast on cable among P25-54 (1.53 million), total viewers (4.04 million), and households (3.11 million) and the top drama among P18-49 (1.21 million) and P18-34 (350,000). In the Thursday 10pm hour, FAIRLY LEGAL beat ABC in delivering total viewers and households while delivering more F18-49/F25-54/total females than CBS and more males in every demo (M18-34/18-49/25-54/total males) than ABC.

· WWE MONDAY NIGHT RAW continues to build in key demos, delivering its biggest P25-54 audience (2.76 million) for the series since 3/29/10 (the night after Wrestlemania), the biggest F18-34 audience (466,000) since 3/1/10, the biggest P18-34 (1.42 million) and P18-49 (2.88 million) audiences since 1/4/10, and the largest M25-54 audience (1.86 million) since 9/7/09. WWE RAW was the #1 show of the night Monday, taking the top two telecasts among P25-54, P18-49, P18-34, total viewers (5.68 million), and households (3.67 million). Nothing else on cable that night delivered over 2 million in P25-54, 2 million in P18-49, 4 million total viewers, or 3 million households.

· In WWE RAW's 9pm-11pm time period it delivered more male viewers across the board (M18-34/18-49/25-54/total males) than anything else on television, broadcast or cable, while coming in second only to ABC in P18-34 delivery and beating FOX in P18-49. In the 10pm hour, WWE RAW was second only to ABC in delivering P18-34, P18-49, and F18-34 as well as being #1 in all male demos. WWE RAW delivered more M18-34 than anything on television, broadcast or cable

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [march 2011]  


most recent ratings | view all posts
[03/18/18 - 08:31 AM]
Saturday's Broadcast Ratings: CBS, NCAA Continue Win Streak
The Eye takes home top honors in both adults 18-49 and total viewers.

[03/17/18 - 08:45 AM]
Friday's Broadcast Ratings: NCAA Scores Another Victory for CBS
The Eye takes home top honors in total viewers and adults 18-49.

[03/16/18 - 08:19 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with NCAA Tournament Coverage
The Eye's primetime portion leads the evening in both total viewers and adults 18-49.

[03/15/18 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
The former's "9-1-1" and the latter's "Survivor: Ghost Island" top the night among adults 18-49.

[03/14/18 - 11:41 AM]
Discovery's Motor Madness Reaches Top Speeds Ranking as Cable's #1 Network Among M25-54 During First-Ever "Motor Mega Week"
Discovery Channel further spins the numbers for February 26 - March 5.

[03/14/18 - 08:40 AM]
"Home Town" Season Two Delivers Solid Live Plus Same Day Ratings for HGTV
HGTV further spins the numbers for the series to date.

[03/14/18 - 08:12 AM]
Tuesday's Broadcast Ratings: "This Is Us" Finale Puts NBC on Top
The Peacock wins the night among adults 18-49 however CBS is the most-watched broadcaster.

[03/13/18 - 08:19 AM]
Monday's Broadcast Ratings: NBC, "Voice" Hold Off Push from ABC, "Idol"
The Peacock wins the night in both total viewers and adults 18-49.

[03/12/18 - 04:16 PM]
Disney XD's "Star Wars Rebels" Concludes with a Season-Best Performance Across Key Demographics
Disney XD further spins the numbers for Monday, March 5.

[03/12/18 - 09:04 AM]
Sunday's Broadcast Ratings: "American Idol" Returns on Top for ABC
The Alphabet's inaugural season however opens down from FOX's final run.

[03/11/18 - 10:30 AM]
Saturday's Broadcast Ratings: ABC, NBC Share Demo Crown in Low Key Race
The Alphabet's weekly NBA coverage splits the top adults 18-49 honors.

[03/10/18 - 08:59 AM]
Friday's Broadcast Ratings: Dramas Keeps CBS in Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[03/09/18 - 08:17 AM]
Thursday's Broadcast Ratings: "Big Bang Theory," "Young Sheldon" Top Charts for CBS
Both series lead the night in total viewers and adults 18-49.

[03/08/18 - 01:14 PM]
TV One's Autobiographical Series "Uncensored" Earns #1 Spot on Ad-Supported Cable Among African-Americans for Second Straight Sunday
TV One further spins the numbers for Sunday, February 25.

[03/08/18 - 08:17 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye however is the most-watched broadcaster last night.