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[03/24/11 - 01:05 PM]
Jay Leno and Jimmy Fallon Deliver #1 Finishes in March 14-18 Late-Night Ratings Results
NBC spins the late-night numbers for the week of March 14-18.

[via press release from NBC]

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES IN MARCH 14-18 LATE-NIGHT RATINGS RESULTS

JAY TIES 'LATE SHOW' IN 18-49 RATING, IS #1 OUTRIGHT IN TOTAL VIEWERS; JIMMY TOPS 'LATE LATE SHOW' IN 18-49 AND TOTAL VIEWERS

SEASON TO DATE, 'TONIGHT' IS UP 29 PERCENT IN TOTAL VIEWERS VS. LAST YEAR AND JIMMY FALLON GROWS BY 18 PERCENT

'LAST CALL WITH CARSON DALY' IS UP SEASON TO DATE BY 8 PERCENT IN 18-49 VIEWERS AND 21 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - March 24, 2011 - NBC's "The Tonight Show with Jay Leno" has tied for #1 in adult 18-49 rating for the week of March 14-18 and finished #1 outright in total viewers versus CBS's "Late Show with David Letterman," while prevailing in both categories over ABC's combination of "Nightline" and "Jimmy Kimmel Live."

Note that Thursday and Friday CBS telecasts are excluded from these averages due to NCAA Basketball overruns.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" topped CBS's "Late Late Show with Craig Ferguson" and ABC's "Kimmel" in viewers 18-49, total viewers, viewers 18-34, viewers 25-54 and other key categories.

Versus the first 26 weeks of last season, "Tonight" is up by 29 percent in total viewers (3.875 million vs. 2.994 million), while "Late Show" is down 12 percent (3.598 million vs. 4.100 million). At 12:35 a.m. ET, Jimmy Fallon is up 18 percent versus his year-ago pace in total viewers (1.775 million vs. 1.508 million), while "Late Late Show" is down 8 percent (1.770 million vs. 1.925 million).

At 1:35 a.m. ET, "Last Call with Carson Daly" is up so far this season versus one year ago by 8 percent in 18-49 viewers (498,000 vs. 461,000) and up 21 percent in total viewers (1.003 million vs. 829,000).

Jay Leno has ranked #1 for 24 of 26 weeks this season versus "Late Show" in viewers 18-49 and total viewers. Jimmy Fallon has ranked #1 versus "Late Late Show" in viewers 18-49 for 26 of 26 weeks this season. In total viewers, Jimmy has won 15 of the last 18 weeks versus "Late Late Show."

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 14-18. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 4 share
CBS "Late Show," 0.9/4*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3*

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3*

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.3 million viewers*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.3 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.7 million viewers*

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers*

* CBS's Thursday and Friday telecasts are excluded from these averages due to NCAA Basketball overruns. Monday's "Last Call" and Friday's "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.9 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF MARCH 14-18:

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.4 (in encore telecasts)**

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.3 (in encore telecasts)**

TBS, 11 p.m.-midnight, "Conan," 0.4 (in encore telecasts)**

TBS, midnight-1 a.m., "Lopez Tonight," 0.2 (in encore telecasts)**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.1

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.0 million (in encore telecasts)**

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6 million (in encore telecasts)**

TBS, 11 p.m.-midnight, "Conan," 0.7 million (in encore telecasts)**

TBS, midnight-1 a.m., "Lopez Tonight," 0.5 million (in encore telecasts)**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.4 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

** Comedy Central shows were preempted on Tuesday and TBS shows were preempted on Thursday.





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