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[03/25/11 - 08:22 AM]
CBS Sports' and Turner Sports' Exclusive Coverage of the 2011 NCAA(R) Division I Men's Basketball Championship Delivers Highest Overall Tournament Ratings in 18 Years
CBS Sports and Turner Sports spin the numbers for Thursday, March 24. |
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| [via press release from Turner] |
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# # #
CBS SPORTS' AND TURNER SPORTS' EXCLUSIVE COVERAGE OF
THE 2011 NCAA(R) DIVISION I MEN'S BASKETBALL CHAMPIONSHIP
DELIVERS HIGHEST OVERALL TOURNAMENT RATINGS IN 18 YEARS
Thursday's Regional Semi-Finals Score Best Ratings In 18 Years,
Up +28% Over 2010
CBS Sports' and Turner Sports' exclusive live coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTv combined to deliver the best overall tournament-to-date average ratings in the metered markets in 18 years (1993). The overall tournament average-to-date, including the FIRST FOUR(R), in the metered markets is a 6.5/14, up +18% from a 5.5/12 for CBS Sports' 2010 coverage according to Nielsen.
Coverage of the regional semi-finals on TBS and CBS on Thursday, March 24 combined to deliver an overnight household rating/share of 8.6/14, up +28% from a 6.7/12 forCBS Sports' 2010 coverage, according to Nielsen.
The 8.6/14 was the highest rating for the Thursday regional semi-finals in the metered markets since a 9.0/16 in 1993.
The first telecast window of the night combined to earn an 8.5/14, up +37% from a 6.2/11 last year.
The second window of the night delivered an 8.7/15, up +21% from a 7.2/13 last year.
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[10/21/26 - 03:15 PM]
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[10/21/26 - 02:31 PM]
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[10/21/26 - 06:39 AM]
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[10/21/26 - 06:30 AM]
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[10/20/26 - 03:19 PM]
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[10/20/26 - 03:08 PM]
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[10/20/26 - 12:54 PM]
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[10/20/26 - 12:01 PM]
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[10/19/26 - 10:19 AM]
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[10/16/26 - 02:30 PM]
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[10/16/26 - 11:45 AM]
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[10/16/26 - 10:42 AM]
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[10/15/26 - 02:55 PM]
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[10/15/26 - 02:46 PM]
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[10/15/26 - 02:35 PM]
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