or


[03/29/11 - 02:38 PM]
ABC Family's "Secret Life" and "Make It or Break It" Solid in Season Debuts
ABC Family spins the numbers for Monday, March 28 and the month to date.

[via press release from ABC Family]

Ratings Highlights for Monday, March 28, 2011 Final National Ratings

Spring Season Debut of "The Secret Life of the American Teenager" Is the Series' Best Season Opener Ever in Women 18-34, and Becomes the Series' 2nd-Most-Watched Telecast in the Demo

"Secret Life" Exceeds its Summer 3A Debut by Solid Margins Across Key Demos; Stands as Monday's No. 1 Cable Telecast Across Target Female Demos

"Make It or Break It" Returns to Series Highs in Key 18-34s; Grows by Double-Digit Percentages Over Last Summer's 2A Premiere Across Target Demos; Ranks as Monday's No. 2 Cable Telecast in Females 12-34, Behind Only "Secret Life"

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

The season 3B premiere of "The Secret Life of the American Teenager" ranked as the show's best season premiere on record in Women 18-34 (1.1 million/3.1 rating), becoming the series' No. 2 telecast of all time in target demo. In addition, at 8 o'clock, "Secret Life" swept cable's No. 1 rank in the hour across all target demos.

· Monday's 3B debut outperformed its recent premiere last June by solid margins in core measures, including by 8% in Adults 18-34 (1.3 million vs. 1.2 million), by 16% in Women 18-34 (1.1 million vs. 949,000), by 6% in Adults 18-49 (1.8 million vs. 1.7 million) and by 15% in Women 18-49 (1.5 million vs. 1.3 million).

· "Secret Life" stood as Monday's No. 1 cable telecast among Women 18-34, Women 18-49 and Females 12-34, and the No. 1 scripted cable telecast in Viewers 12-34.

"Make It or Break It" (9:00-10:00 p.m.)

In its return, "Make It or Break It" garnered series highs in Adults 18-34 (798,000/1.2 rating) and Women 18-34 (637,000/1.9 rating), and outperformed last summer's 2A debut by double-digit percent margins across all core demos.

· "Make It or Break It" stood as Monday's No. 2 cable telecast in Females 12-34, and the No. 2 scripted cable telecast in Women 18-34.

· Versus last summer's 2A premiere, "Make It or Break It" was up across the board, including by 17% in Total Viewers (2.1 million vs. 1.8 million), by 31% in Adults 18-34 (798,000 vs. 611,000), by 29% in Adults 18-49 (1.1 million vs. 856,000) and by 17% in Viewers 12-34 (1.4 million vs. 1.2 million).

Source: Nielsen Media Research (National Ratings, Live + Same Day: 3/28/11; 2A PR: 6/28/10.

Primetime Ratings Highlights for February 2011 - Final National Ratings

ABC Family Delivers its Biggest March Ever in Prime Among Adults 18-34 and Women 18-34; Is Cable's No. 2 Network in the Key Women Demo

"Pretty Little Liars" Stands as Cable's No. 1 Scripted Series in Viewers 12-34 and Females 12-34, and the No. 2 Scripted Series Among Women 18-34

"Harry Potter and the Order of Phoenix" and "Harry Potter and the Goblet of Fire" Are Cable's Top 2 Movies for the Month in Adults 18-49

March 2011 Highlights

ABC Family recorded best-ever March deliveries in Prime in Adults 18-34 (373,000) and Women 18-34 (253,000), ranking as cable's No. 2 network for the month in the target Women demo. In addition,

ABC Family scored Top 5 ranks in Prime among Women 18-49 (No. 4) and Females 12-34 (No. 3), and among the Top 10 in Total Viewers (No. 10), Adults 18-34 (No. 8) and Adults 18-49 (No. 10).

· "Pretty Little Liars" stood as cable's No. 1 scripted series among Viewers 12-34 (2.4 million/2.6 rating) and Females 12-34 (2.1 million/4.5 rating), and as cable's No. 2 scripted series among Women 18-34 (1.0 million/3.0 rating).

· In Adults 18-49, "Harry Potter and the Order of the Phoenix" (1.6 million/1.2 rating - 3/20/11, Sun., 9:00 p.m.) and "Harry Potter and the Goblet of Fire" (1.5 million/1.1 rating - 3/20/11, Sun., 5:30 p.m.) were the month's Top 2 cable movies.

Source: Nielsen Media Research, US ratings, most current. March 11: 2/28/11-3/27/11; March 2010: 3/1/10-3/28/10. Sereis ranks based on trackage level data.





  [march 2011]  
S
M
T
W
T
F
S
  


· MAKE IT OR BREAK IT (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[09/25/17 - 08:32 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Competition
The Peacock once again leads the night in total viewers and adults 18-49.

[09/25/17 - 07:25 AM]
CBS Sports' Coverage of NFL for Week 3 Up +4% Over 2016
CBS spins the numbers for Sunday, September 24.

[09/24/17 - 11:02 AM]
Saturday's Broadcast Ratings: ABC Continues College Football Reign
The Alphabet wins the night among total viewers and adults 18-49.

[09/23/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Claims Demo Crown with "Dateline"
The Peacock tops the evening among adults 18-49 while CBS is the most-watched broadcaster.

[09/22/17 - 08:24 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with "Gotham," "Orville"
Said duo combines to take the adults 18-49 crown last night.

[09/21/17 - 08:20 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Win Summer Finale Showdown
The Peacock holds off "Big Brother" on CBS and "MasterChef" on FOX.

[09/20/17 - 08:19 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily tops the night among total viewers as well as adults 18-49.

[09/19/17 - 12:30 PM]
"Younger's" Fourth Season Marks Highest-Rated and Most-Watched in Series History
TV Land further spins the numbers for the series to date.

[09/19/17 - 12:02 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Multi-Platform Viewers with 12.2 Million Viewers
FOX further spins the numbers for the series to date.

[09/19/17 - 08:19 AM]
Monday's Broadcast Ratings: ABC Pulls in Front with "DWTS" Return
The Alphabet's reality franchise is back on par with a year ago.

[09/18/17 - 08:28 AM]
Sunday's Broadcast Ratings: NFL on NBC, FOX Overshadow Emmys on CBS
The annual telecast is down 16% in early results among adults 18-49.

[09/17/17 - 09:06 AM]
Saturday's Broadcast Ratings: College Football Continues Its Reign for ABC
The Alphabet once again wins the night among total viewers and adults 18-49.

[09/16/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with NBC
The Eye gets another bump on the night from a special edition of "Big Brother."

[09/15/17 - 02:28 PM]
Comedy Central's Eight-Day "South Park" Marathon Leads to Big Ratings and a Big Season 21 Premiere
Comedy Central spins the numbers for the week of September 6-13.

[09/15/17 - 02:06 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Live+3 Ratings and Multi-Platform Viewers
FOX further spins the numbers for Sunday, September 10.