or


[03/29/11 - 02:38 PM]
ABC Family's "Secret Life" and "Make It or Break It" Solid in Season Debuts
ABC Family spins the numbers for Monday, March 28 and the month to date.

[via press release from ABC Family]

Ratings Highlights for Monday, March 28, 2011 Final National Ratings

Spring Season Debut of "The Secret Life of the American Teenager" Is the Series' Best Season Opener Ever in Women 18-34, and Becomes the Series' 2nd-Most-Watched Telecast in the Demo

"Secret Life" Exceeds its Summer 3A Debut by Solid Margins Across Key Demos; Stands as Monday's No. 1 Cable Telecast Across Target Female Demos

"Make It or Break It" Returns to Series Highs in Key 18-34s; Grows by Double-Digit Percentages Over Last Summer's 2A Premiere Across Target Demos; Ranks as Monday's No. 2 Cable Telecast in Females 12-34, Behind Only "Secret Life"

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

The season 3B premiere of "The Secret Life of the American Teenager" ranked as the show's best season premiere on record in Women 18-34 (1.1 million/3.1 rating), becoming the series' No. 2 telecast of all time in target demo. In addition, at 8 o'clock, "Secret Life" swept cable's No. 1 rank in the hour across all target demos.

· Monday's 3B debut outperformed its recent premiere last June by solid margins in core measures, including by 8% in Adults 18-34 (1.3 million vs. 1.2 million), by 16% in Women 18-34 (1.1 million vs. 949,000), by 6% in Adults 18-49 (1.8 million vs. 1.7 million) and by 15% in Women 18-49 (1.5 million vs. 1.3 million).

· "Secret Life" stood as Monday's No. 1 cable telecast among Women 18-34, Women 18-49 and Females 12-34, and the No. 1 scripted cable telecast in Viewers 12-34.

"Make It or Break It" (9:00-10:00 p.m.)

In its return, "Make It or Break It" garnered series highs in Adults 18-34 (798,000/1.2 rating) and Women 18-34 (637,000/1.9 rating), and outperformed last summer's 2A debut by double-digit percent margins across all core demos.

· "Make It or Break It" stood as Monday's No. 2 cable telecast in Females 12-34, and the No. 2 scripted cable telecast in Women 18-34.

· Versus last summer's 2A premiere, "Make It or Break It" was up across the board, including by 17% in Total Viewers (2.1 million vs. 1.8 million), by 31% in Adults 18-34 (798,000 vs. 611,000), by 29% in Adults 18-49 (1.1 million vs. 856,000) and by 17% in Viewers 12-34 (1.4 million vs. 1.2 million).

Source: Nielsen Media Research (National Ratings, Live + Same Day: 3/28/11; 2A PR: 6/28/10.

Primetime Ratings Highlights for February 2011 - Final National Ratings

ABC Family Delivers its Biggest March Ever in Prime Among Adults 18-34 and Women 18-34; Is Cable's No. 2 Network in the Key Women Demo

"Pretty Little Liars" Stands as Cable's No. 1 Scripted Series in Viewers 12-34 and Females 12-34, and the No. 2 Scripted Series Among Women 18-34

"Harry Potter and the Order of Phoenix" and "Harry Potter and the Goblet of Fire" Are Cable's Top 2 Movies for the Month in Adults 18-49

March 2011 Highlights

ABC Family recorded best-ever March deliveries in Prime in Adults 18-34 (373,000) and Women 18-34 (253,000), ranking as cable's No. 2 network for the month in the target Women demo. In addition,

ABC Family scored Top 5 ranks in Prime among Women 18-49 (No. 4) and Females 12-34 (No. 3), and among the Top 10 in Total Viewers (No. 10), Adults 18-34 (No. 8) and Adults 18-49 (No. 10).

· "Pretty Little Liars" stood as cable's No. 1 scripted series among Viewers 12-34 (2.4 million/2.6 rating) and Females 12-34 (2.1 million/4.5 rating), and as cable's No. 2 scripted series among Women 18-34 (1.0 million/3.0 rating).

· In Adults 18-49, "Harry Potter and the Order of the Phoenix" (1.6 million/1.2 rating - 3/20/11, Sun., 9:00 p.m.) and "Harry Potter and the Goblet of Fire" (1.5 million/1.1 rating - 3/20/11, Sun., 5:30 p.m.) were the month's Top 2 cable movies.

Source: Nielsen Media Research, US ratings, most current. March 11: 2/28/11-3/27/11; March 2010: 3/1/10-3/28/10. Sereis ranks based on trackage level data.





  [march 2011]  
S
M
T
W
T
F
S
  


· MAKE IT OR BREAK IT (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.

[04/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "The Voice" Remains the Demo Champ
NBC once again wins the night among adults 18-49.

[04/18/17 - 07:28 AM]
"Casey Anthony: An American Murder Mystery" Breaks Series Records for True Crime Network Investigation Discovery Delivering More Than 3.6 Million Total Viewers
Investigation Discovery further spins the numbers for April 9-11.

[04/17/17 - 08:27 AM]
Sunday's Broadcast Ratings: "Stayin' Alive" Special Puts CBS in Front
The Eye gets a boost from the two-hour Grammy special.

[04/16/17 - 01:18 PM]
Saturday's Broadcast Ratings: "Ten Commandments" Hands ABC the Top Spot
The Alphabet edges out its sports competition in total viewers and adults 18-49.

[04/16/17 - 10:25 AM]
"Saturday Night Live" Delivers the #3 Rating of the Week in 18-49, With "SNL's" Best Results Since Feburary and 2nd Best Since November
NBC spins the numbers for Saturday, April 15.

[04/15/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"Blue Bloods" leads the night in both categories for the Eye.

[04/14/17 - 08:29 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
The Eye's "The Big Bang Theory" leads the night in both categories.

[04/13/17 - 12:16 PM]
AMC's Premiere of "The Son" Garners 3 Million Viewers
AMC further spins the numbers for Saturday, April 8.