or


[03/29/11 - 11:11 AM]
Nickelodeon Scores Its Most-Watched Quarter Ever, Marks 64 Straight Quarters as Basic Cable's Number-One Net
Nickelodeon spins the numbers for the first quarter of 2011.

[via press release from Nickelodeon]

NICKELODEON SCORES ITS MOST-WATCHED QUARTER EVER, MARKS 64 STRAIGHT QUARTERS AS BASIC CABLE'S NUMBER-ONE NET

Bubble Guppies is TV's New Number-One Preschool Show

SpongeBob SquarePants, T.U.F.F. Puppy and The Penguins of Madagascar are TV's Top Three Animated Series with Kids

Nick Jr., Nicktoons Post Their Best Quarter Performances Ever

NEW YORK - March 29, 2011 - Nickelodeon's 1Q11 performance marks the network's 64th straight quarter as basic cable's top total day network with kids 2-11, kids 6-11 and total viewers, - the longest streak of its kind. According to Nielsen Media Research (12/27/10-3/27/11), the network also posted its most-watched quarter ever with total viewers (2.4 million) and averaged a 3.7/1.3 million kids 2-11, 3.2/687,000 kids 6-11, and 2.3/481,000 tweens 9-14.

Nickelodeon's preschool block (MF 9 a.m. - 2 p.m.) boasts the number-one preschool program on all TV year to date, Bubble Guppies. Since its January launch, the series is averaging 2.0 million total (+4%) viewers and a 7.0/987,000 K2-5 (+3%). The series, which became an instant hit with preschoolers and parents alike, is also the top program on all TV in its 11 a.m. time period with kids 2-5 and total viewers.

Nick's first quarter was also fueled by solid ratings performances from SpongeBob SquarePants, T.U.F.F. Puppy and The Penguins of Madagascar, the quarter's top three animated series on all TV with kids 2-11. Nick's latest TV movie, Best Player, which starred iCarly's Jennette McCurdy and Jerry Trainor, ranks as the quarter's number-one TV movie with kids and tweens, posting double-digit increases with all key demos.

For the quarter, Nickelodeon boasts four of the top five preschool series on all TV (#1 Bubble Guppies, #3 Max & Ruby, #4 Team Umizoomi, #5 Go Diego, Go!) and basic cable's top three animated series with total viewers, SpongeBob SquarePants, T.U.F.F. Puppy and The Penguins of Madagascar.

Nickelodeon's digital networks Nick Jr. and Nicktoons also closed first quarter with solid ratings performances. Nick Jr. posted its best quarterly performance ever among all key demos, and is 1Q11's number-one preschool network in total day posting increases with kids 2-5 (+7%) and total viewers (+4%). Nicktoons had its most-watched first quarter with its core demo of boys, posting double-digit gains with boys 6-11 (+17%) and total viewers (+28%). The network will finish 1Q11 is the fastest growing cable network with kids 6-11, boys 6-11, tweens 9-14 and boys 9-14.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/22/16 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top, But Down
FOX's juggernaut is off nearly 37% from a year ago among adults 18-49.

[09/21/16 - 02:35 PM]
"South Park" Season 20 Premiere Marks Hightest Rated Episode in a Decade
Comedy Central further spins the numbers for Wednesday, September 14.

[09/21/16 - 09:31 AM]
Strong Premieres of "Bull" and "NCIS" Lead CBS to Tuesday Win
CBS spins the numbers for Tuesday, September 20.

[09/21/16 - 09:05 AM]
Tuesday's Broadcast Ratings: Newcomers "This Is Us," "Bull" Open Strong
NBC and CBS see big year-to-year gains among adults 18-49 from both series premieres.

[09/21/16 - 08:45 AM]
"This Is Us" Is NBC's Top-Rated Scripted Show in the Slot in 6 Years
NBC spins the numbers for Tuesday, September 20.

[09/21/16 - 08:21 AM]
ABC's "SHIELD" Returns to Its Top Rating Since Its Mid-Season Premiere in March
ABC spins the numbers for Tuesday, September 20.

[09/20/16 - 09:45 AM]
"American Horror Story: Roanoke" Premiere Among the Most-Watched in FX Networks History
FX further spins the numbers for Wednesday, September 14.

[09/20/16 - 08:59 AM]
Monday's Broadcast Ratings: NBC Opens the Season on Top
"The Voice" and "The Good Place" help the Peacock lead the night in total viewers and adults 18-49.

[09/19/16 - 11:26 AM]
Top New Non-Fiction Series in 2016 for Investigation Discovery's "JonBenet: An American Murder Mystery"
Investigation Discovery spins the numbers for September 12-14.

[09/19/16 - 11:10 AM]
2016 Emmys Averages 11.3 Million Viewers and Reaches 25.9 Million
ABC spins the numbers for Sunday, September 18.

[09/19/16 - 08:21 AM]
Sunday's Broadcast Ratings: NFL Sparks NBC, CBS Victory Over Emmys on ABC
"The 68th Primetime Emmy Awards" are down nearly 22% from last year among adults 18-49.