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[03/29/11 - 12:03 PM]
OWN's March and Quarter Ratings Highlights
OWN spins the numbers for the month of March and the first quarter of 2011.
[via press release from OWN]

Ratings for OWN: Oprah Winfrey Network All Ratings Are Coverage Ratings

March 2011 Month-to-Date Monday, February 28 through Sunday, March 27

Prime:

· .20 W25-54/ .29 HH/ 274 P2+

· Growth vs. YAGO DLTH: +18%W25-54/ +21%HH/ +21% P2+

· Ranked #41 for the month among ad-supported cable networks.

Total Day:

· .12 W25-54/ .16 HH/ 145 P2+

· Growth vs. YAGO DLTH: even W25-54/ even HH/ +4% P2+.

· Ranked #40 for the month among ad-supported cable networks.

Quarter-to-Date 2011 Saturday, January 1 through Sunday, March 27

Prime (1/1 - 3/27):

· .22 W25-54/ .31 HH/ 291 P2+

· Growth vs. YAGO DLTH: +16% W25-54/ +19%HH/ +17% P2+.

· #41 Quarter-to-Date among ad-supported cable networks (#43 Q1 DHLTH'10).

Total Day (1/1 - 3/27):

· .12 W25-54/ .17 HH/ 149 P2+

· Growth vs. YAGO DLTH: even W25-54/ +6%HH/ +6%P2+.

· #40 Quarter-to-Date among ad-supported cable networks (#42 Q1 DHTLH'10).

Cume (1/1 - 3/27):

· 62.6 Million viewers Total Day

· Growth vs. YAGO DLTH Q1: +13% (55.4 Million).

Source: Nielsen Media Research OWN ratings are coverage ratings. *P2+ (000s) *DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.





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