[03/29/11 - 11:50 AM]
TV Land Scores Highest Rated Quarter in Primetime in Five Years
TV Land spins the numbers for the first quarter of 2011.

[via press release from TV Land]


Original Sitcoms "Hot in Cleveland" And "Retired at 35" Post Triple Digit Increases For The Network In Primetime

New York, NY, March 29, 2011 - Bolstered by the success of hit original series "Hot in Cleveland" and "Retired at 35" as well as the modern classic acquisition "Everybody Loves Raymond," TV Land scored its highest rated quarter in primetime since First Quarter 2006 among its target audience of Adults 25-54, according to The Nielsen Company. TV Land posted double-digit increases in rating and delivery in prime among its target Adults 25-54 demo as well as Women 25-54, Adults 40-54 and total viewers.

For the quarter in primetime, TV Land posted a 0.4/401,000 among its target demo of Adults 25-54, up +27% in rating and +26% in delivery over YAGO. Among Women 25-54, TV Land scored a 0.4/228,000, with double-digit gains of +34% in rating and +33% in delivery over last year. The network attracted 943,000 total viewers in prime, up +35% over 1Q2010 in prime.

2010's #1 cable sitcom, "Hot in Cleveland" returned for its second season and posted a strong 1.5 rating and delivered 1.6 million A25-54 in prime for 1Q2011, up +400% in rating and +395% in delivery over YAGO primetime levels. The second season averaged 3.1 million total viewers, up +346% over last year. Among W25-54 it scored a 1.9/1.0, up +510% in rating and +498% in delivery over last year. The network's second original sitcom, "Retired at 35" scored a 0.7/751,000 in prime for its first season run, up +140% in rating and +138% in delivery over last year's timeslot. It attracted over 1.6 million total viewers, up +135% over YAGO. Among W25-54 it scored a 0.9/468,000, up +184% in rating and up +179% in delivery over last year. And "Everybody Loves Raymond" remains a strong performer for the network, posting a 0.4/459,000 in prime, up +47% in rating and +44% in delivery over YAGO. On average, over 1 million viewers tuned in to the comedy, up +46% over last year. Among W25-54, it scored a 0.5/274,000, up +63% in rating and +59% in delivery over 1Q2010.

TV Land and all related logos and titles are trademarks of Viacom International Inc.

About TV Land

TV Land is the programming destination featuring the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, classic and contemporary television series acquisitions, hit movies and a full-service Web site, TV Land is now seen in over 98 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, and GameTrailers.

  [march 2011]  


most recent ratings | view all posts
[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.