[04/11/11 - 03:26 PM]
"Merlin" Season Three Finale on Syfy Enchants Series High 1.87 Million Total Viewers
Syfy spins the numbers for Friday, April 8.

[via press release from Syfy]




NEW YORK - April 11, 2011 - The season three finale of Merlin on Friday, April 8 at 10PM (ET/PT) on Syfy delivered ratings magic, captivating the highest household rating (1.3 HH Rating) and total viewers (1.87 million) since premiering on Syfy in April 2010. The episode also delivered a season-high 788,000 Adults 25-54 and 621,000 Adults 18-49.

Compared to the previous week, Merlin soared +31% among total viewers, +30% in Adults 18-49 and +20% in Adults 25-54.

Tag team partner WWE Friday Night SmackDown(R) also enjoyed robust ratings, jumping +10% in total viewers (3.26 million) +29% in Adults 18-49 (1.29 million) and +8% in Adults 25-54 (1.29 million), along with a 2.1 household rating, compared to last week's ratings.

Syfy was the #1 cable network in 8-11PM primetime for both Adults 18-49 and Adults 25-54 viewers on Friday night.

Set in the mythical city of Camelot, Merlin starred Colin Morgan as Merlin, Bradley James as Prince Arthur, Anthony Head as King Uther, Richard Wilson as Gaius, Katie McGrath as Morgana and Angel Coulby as Gwen.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 99 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

FremantleMedia Enterprises (FME) holds the exclusive distribution, home entertainment and licensing rights to The Adventures of Merlin. FME has sold the series to over 52 broadcasters in more than 183 countries including Network Ten in Australia, MICO in Japan and RTL in Germany. FME has also secured licensing deals to produce numerous multi-territory Merlin branded products including a publishing range, figurines and an iphone application. FME has invested in the Merlin series alongside UK broadcaster BBC One. The show is produced and created by Shine TV.

  [april 2011]  


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