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[04/14/11 - 12:19 PM]
Jay Leno and Jimmy Fallon Generate #1 Finishes vs. ABC and CBS Competition for the Late-Night Week of April 4-8
NBC spins the late-night numbers for the week of April 4-8.

[via press release from NBC]

JAY LENO AND JIMMY FALLON GENERATE #1 FINISHES VS. ABC AND CBS COMPETITION FOR THE LATE-NIGHT WEEK OF APRIL 4-8

'TONIGHT' OUT-DELIVERS ABC AND CBS IN ITS HOUR IN VIEWERS 18-49 AND TOTAL VIEWERS; JIMMY FALLON TOPS 'LATE LATE SHOW' IN 18-49 VIEWERS AND TOTAL VIEWERS

SEASON TO DATE, 'TONIGHT' IS UP 23 PERCENT IN TOTAL VIEWERS VS. LAST YEAR AND JIMMY FALLON GROWS BY 16 PERCENT

'LAST CALL WITH CARSON DALY' IS UP SEASON TO DATE BY 7 PERCENT IN 18-49 VIEWERS AND 18 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - April 14, 2011 - NBC's late-night lineup has delivered ratings wins for the week of April 4-8, with "The Tonight Show with Jay Leno" finishing #1 in viewers 18-49 and total viewers versus CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live." At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also ranked #1 in viewers 18-49 and total viewers over CBS's "Late Late Show with Craig Ferguson."

Note that Monday, Thursday and Friday CBS results are excluded from these averages due to late starts for basketball and golf coverage.

In adult 18-49 rating points, "Tonight" tied "Late Show" for the week (0.9 rating each), while Jay generated the bigger 18-49 audience (1.195 million vs. 1.191 million). At 12:35 a.m. ET, Jimmy Fallon also tied "Late Late Show" in 18-49 rating (0.6 each) and generated the bigger 18-49 viewership (750,000 vs. 725,000).

So far during the 2010-11 television season versus the first 29 weeks of last season, "Tonight" is up by 23 percent in total viewers (3.874 million vs. 3.141 million), while "Late Show" is down 11 percent (3.589 million vs. 4.050 million). At 12:35 a.m. ET, Jimmy Fallon is up 16 percent versus his year-ago pace in total viewers (1.772 million vs. 1.529 million), while "Late Late Show" is down 8 percent (1.762 million vs. 1.912 million).

At 1:35 a.m. ET, "Last Call with Carson Daly" is up so far this season versus one year ago by 7 percent in 18-49 viewers (496,000 vs. 464,000) and up 18 percent in total viewers (994,000 vs. 841,000).

Jay Leno has ranked #1 for 27 of 29 weeks this season versus "Late Show" in viewers 18-49 and total viewers. Jimmy Fallon has ranked #1 versus "Late Late Show" in viewers 18-49 for 29 of 29 weeks this season. In total viewers, Jimmy has won 17 of the last 21 weeks versus "Late Late Show."

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 4-8. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 4 share
CBS "Late Show," 0.9/4*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 0.9/3

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3*

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.6/3*

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers
CBS "Late Show," 3.6 million viewers*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.9 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.8 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.7 million viewers*

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers*

* Monday, Thursday and Friday CBS results are excluded from these averages due to late starts for basketball and golf coverage. Monday's "Last Call" and Friday's "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.0 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF APRIL 4-8:

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.8

Comedy Central,

11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.5

TBS, midnight-1 a.m., "Lopez Tonight," 0.3

Adult Swim,

11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim,

12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.6 million

Comedy Central,

11:30 p.m.-midnight ET, "The Colbert Report," 1.3 million

TBS, 11 p.m.-midnight, "Conan," 1.0 million

TBS, midnight-1 a.m., "Lopez Tonight," 0.6 million

Adult Swim,

11:30 p.m.-12:30 a.m. ET, 2.3 million

Adult Swim,

12:30-1:30 a.m. ET, 1.5 million





  [april 2011]  
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