or


[04/26/11 - 12:10 PM]
Disney XD Delivers its Best April on Record in Total Day and Prime
Disney XD spins the numbers for the month of April.

[via press release from Disney XD]

Ratings Highlights for April 2011 -- Final National Ratings

Disney XD Delivers its Best April on Record in Total Day and Prime

~Emerges as Cable's Growth Leader Among All Kid-Targeting Networks

~Holds the Longest Year-to-Year Growth Streak of Any Kid Network

~Joins Disney Channel as the Only Kid Network Posting Double-Digit Percent Gains in Total Day in Target 6-11 and 9-14 Demographics

~More Than Doubles Nicktoons in Total Day in Target Demos

April 2011 - Total Day

Powered by all-around solid performances of its key series, most notably "Zeke and Luther" and "Pair of Kings," Disney XD delivered its most-watched April in the network's history in Total Day in Total Viewers (289,000), Kids 6-14 (151,000), Boys 6-14 (95,000), Kids 6-11 (120,000), Boys 6-11 (76,000), Tweens 9-14 (97,000) and Boys 9-14 (64,000), standing as the year-to-year growth leader among all kid cable networks with across-the-board double-digit percent gains.

· Impressively, Disney XD joined sister network Disney Channel as the only 2 kid cable networks to exceed year-ago levels by double-digit percentages in the 6-11 and 9-14 demos.

· Disney XD increased its audience year to year by 42% in Kids 6-14 (151,000 vs. 106,000), by 34% in Boys 6-14 (95,000 vs. 71,000), by 41% in Kids 6-11 (120,000 vs. 85,000), by 36% in Boys 6-11 (76,000 vs. 56,000), by 47% in Tweens 9-14 (97,000 vs. 66,000) and by 45% in Boys 9-14 (64,000 vs. 44,000).

· Disney XD has grown its Total Day audience year to year for 28 consecutive months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks.

· Disney XD held considerable double- and triple-digit percent advantages over Nicktoons in Total Day among Kids 6-14 (99% - 151,000 vs. 76,000), Boys 6-14 (64% - 95,000 vs. 58,000), Kids 6-11 (107% - 120,000 vs. 58,000), Boys 6-11 (73% - 76,000 vs. 44,000), Tweens 9-14 (106% - 97,000 vs. 47,000) and Boys 9-14 (83% - 64,000 vs. 35,000).

April 2011 - Prime

Disney XD posted all-time April highs in Prime across all demos -- Total Viewers (321,000), Kids 6-14 (181,000), Boys 6-14 (118,000), Kids 6-11 (144,000), Boys 6-11 (96,000), Tweens 9-14 (115,000) and Boys 9-14 (78,000) -- and with the exception of Boys 9-14, where it placed just behind Disney Channel, posted the biggest year-to-year increases of any kid-targeting network.

· Year over year, Disney XD registered across the board double-digit percent increases: Kids 6-14 (+35% - 181,000 vs. 134,000), Boys 6-14 (+30% - 118,000 vs. 91,000), Kids 6-11 (+37% - 144,000 vs. 105,000), Boys 6-11 (+37% - 96,000 vs. 70,000), Tweens 9-14 (+34% - 115,000 vs. 86,000) and Boys 9-14 (+30% - 78,000 vs. 60,000).

· Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 26th consecutive month among Kids 6-11, and 26th straight month among Boys 6-14 and Boys 6-11, including by hefty double-digit percentages in the past 4 months, and in 8 of the previous 9 months overall.

· Disney XD also dominated Nicktoons in Prime, surpassing the key competitor across all key demos, including by 48% among Kids 6-14 (181,000 vs. 122,000), by 24% in Boys 6-14 (118,000 vs. 95,000), by 43% among Kids 6-11 (144,000 vs. 101,000), by 20% in Boys 6-11 (96,000 vs. 80,000), by 74% among Tweens 9-14 (115,000 vs. 66,000) and by 56% among Boys 9-14 (78,000 vs. 50,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. April 2011: 3/28/11-4/24/11, most current; April 2010: 3/29/10-4/25/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [april 2011]  
S
M
T
W
T
F
S
     


· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)











most recent ratings | view all posts
[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:22 AM]
"Scandal" and "Grey's" Rank as Thursday's Top 2 Series in Adults 18-49 for the 2nd Consecutive Week
ABC spins the numbers for Thursday, March 26.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:29 AM]
Wednesday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
FOX, absent "Empire," falls to a second place tie with ABC among adults 18-49.

[03/25/15 - 03:32 PM]
OWN Delivers Most-Watched Night in Network History
OWN spins the numbers for Tuesday, March 24.

[03/25/15 - 02:12 PM]
ABC Family's "Pretty Little Liars" Spring Finale Soars to Over 1 Year Highs in Target Demos and Is Cable TV's #1 Most-Tweeted Telecast Year to Date
ABC Family spins the numbers for Tuesday, March 24.

[03/25/15 - 08:58 AM]
2015 NCAA Division I Wrestling Championships Finals Sees Significant Growth in Viewership and Digital Consumption
ESPN spins the numbers for Saturday, March 21.