or


[04/26/11 - 12:10 PM]
Disney XD Delivers its Best April on Record in Total Day and Prime
Disney XD spins the numbers for the month of April.

[via press release from Disney XD]

Ratings Highlights for April 2011 -- Final National Ratings

Disney XD Delivers its Best April on Record in Total Day and Prime

~Emerges as Cable's Growth Leader Among All Kid-Targeting Networks

~Holds the Longest Year-to-Year Growth Streak of Any Kid Network

~Joins Disney Channel as the Only Kid Network Posting Double-Digit Percent Gains in Total Day in Target 6-11 and 9-14 Demographics

~More Than Doubles Nicktoons in Total Day in Target Demos

April 2011 - Total Day

Powered by all-around solid performances of its key series, most notably "Zeke and Luther" and "Pair of Kings," Disney XD delivered its most-watched April in the network's history in Total Day in Total Viewers (289,000), Kids 6-14 (151,000), Boys 6-14 (95,000), Kids 6-11 (120,000), Boys 6-11 (76,000), Tweens 9-14 (97,000) and Boys 9-14 (64,000), standing as the year-to-year growth leader among all kid cable networks with across-the-board double-digit percent gains.

· Impressively, Disney XD joined sister network Disney Channel as the only 2 kid cable networks to exceed year-ago levels by double-digit percentages in the 6-11 and 9-14 demos.

· Disney XD increased its audience year to year by 42% in Kids 6-14 (151,000 vs. 106,000), by 34% in Boys 6-14 (95,000 vs. 71,000), by 41% in Kids 6-11 (120,000 vs. 85,000), by 36% in Boys 6-11 (76,000 vs. 56,000), by 47% in Tweens 9-14 (97,000 vs. 66,000) and by 45% in Boys 9-14 (64,000 vs. 44,000).

· Disney XD has grown its Total Day audience year to year for 28 consecutive months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks.

· Disney XD held considerable double- and triple-digit percent advantages over Nicktoons in Total Day among Kids 6-14 (99% - 151,000 vs. 76,000), Boys 6-14 (64% - 95,000 vs. 58,000), Kids 6-11 (107% - 120,000 vs. 58,000), Boys 6-11 (73% - 76,000 vs. 44,000), Tweens 9-14 (106% - 97,000 vs. 47,000) and Boys 9-14 (83% - 64,000 vs. 35,000).

April 2011 - Prime

Disney XD posted all-time April highs in Prime across all demos -- Total Viewers (321,000), Kids 6-14 (181,000), Boys 6-14 (118,000), Kids 6-11 (144,000), Boys 6-11 (96,000), Tweens 9-14 (115,000) and Boys 9-14 (78,000) -- and with the exception of Boys 9-14, where it placed just behind Disney Channel, posted the biggest year-to-year increases of any kid-targeting network.

· Year over year, Disney XD registered across the board double-digit percent increases: Kids 6-14 (+35% - 181,000 vs. 134,000), Boys 6-14 (+30% - 118,000 vs. 91,000), Kids 6-11 (+37% - 144,000 vs. 105,000), Boys 6-11 (+37% - 96,000 vs. 70,000), Tweens 9-14 (+34% - 115,000 vs. 86,000) and Boys 9-14 (+30% - 78,000 vs. 60,000).

· Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 26th consecutive month among Kids 6-11, and 26th straight month among Boys 6-14 and Boys 6-11, including by hefty double-digit percentages in the past 4 months, and in 8 of the previous 9 months overall.

· Disney XD also dominated Nicktoons in Prime, surpassing the key competitor across all key demos, including by 48% among Kids 6-14 (181,000 vs. 122,000), by 24% in Boys 6-14 (118,000 vs. 95,000), by 43% among Kids 6-11 (144,000 vs. 101,000), by 20% in Boys 6-11 (96,000 vs. 80,000), by 74% among Tweens 9-14 (115,000 vs. 66,000) and by 56% among Boys 9-14 (78,000 vs. 50,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. April 2011: 3/28/11-4/24/11, most current; April 2010: 3/29/10-4/25/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [april 2011]  
S
M
T
W
T
F
S
     


· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)





most recent ratings | view all posts
[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/29/16 - 07:35 AM]
Logo Breaks Records with Highest Rated Thursday in Network History
Logo further spins the numbers for Thursday, September 22.

[09/28/16 - 10:20 AM]
OWN Delivers Its Highest-Rated, Most-Watched and Highest-Ranked Quarter in Network History
OWN spins the numbers for the quarter to date.

[09/28/16 - 09:31 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "The Voice," "This Is Us"
The newcomer posts big gains from the Peacock's audience a year ago.

[09/27/16 - 09:10 AM]
Monday's Broadcast Ratings: NBC Tops Coverage of the First Presidential Debate
Said 90-minute telecast draws a collective 45.3 million viewers between ABC, CBS, FOX and NBC.

[09/26/16 - 09:42 AM]
Bravo Media Finishes 3Q with the Biggest On-Air and Online Growth Among the Top 10 Ad Supported Cable Entertainment Networks
Bravo spins the numbers for the quarter to date.

[09/26/16 - 08:37 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Tops Charts on Night of Declines
FOX's "The Simpsons" is the only series to post year-to-year gains on the broadcast networks.

[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.