or


[04/26/11 - 02:14 PM]
NBA Playoffs Viewership up 27 Percent on ABC; 23 Percent on ESPN
ABC and ESPN spin the numbers for their NBA postseason coverage to date.

[via press release from ESPN]

NBA Playoffs Viewership up 27 Percent on ABC; 23 Percent on ESPN

The NBA Playoffs on ABC have averaged 5,844,000 viewers through three postseason broadcasts, an increase of 27 percent over 4,601,000 for the same time period last year, according to Nielsen. The corresponding 4,236,000 household impressions are up 22 percent compared to 3,463,000 in 2010 and the 3.7 rating is a 23 percent improvement over last year's 3.0 rating.

Through seven telecasts, ESPN is averaging 3,582,000 viewers, a 23 percent increase over 2,914,000 for the same number of telecasts last year. ESPN's 2,644,000 household impressions are up 20 percent over last year's 2,195,000 and the 2.6 rating is an improvement of 18 percent compared to the 2.2 rating in 2010.

ESPN and ABC are also seeing double-digit growth across all key demos: ESPN - up 26 percent among men 18-34 (2.9 vs. 2.3); 24 percent in men 18-49 (2.6 vs. 2.1); and 19 percent in men 25-54 (2.5 vs. 2.1); ABC - up 19 percent in men 18-34 (3.1 vs. 2.6); 28 percent in men 18-49 (3.2 vs. 2.5); and 23 percent in men 25-54 (3.2 vs. 2.6).

Coverage of the NBA Playoffs on ESPN and ABC - the home of The Finals - continues this weekend.

Audience Increases Across ESPN3.com, ESPN.com & ESPN Mobile TV

ESPN3.com's total minutes of consumption over the first round of the postseason has jumped 281 percent compared to the same time period last year. Additionally, the Chicago Bulls vs. Indiana Pacers, Game 1, registered the most unique views ever for an NBA game on ESPN3.com.

Since April 16, ESPN.com's NBA section has seen a 36 percent increase in total minutes spent; 29 percent in page visits; 27 percent in page views; and 27 percent in daily unique visitors compared to the same time frame last postseason.

ESPN Mobile TV's NBA section has also netted increases in total minutes spent (up 81 percent); visits (up 70 percent); page views (up 67 percent) and daily unique visitors (up 57 percent) over last year.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/29/14 - 10:25 AM]
American Heroes Channel Celebrates Best July Ever in Prime and Total Day Delivery Among P2+ and HH
American Heroes Channel spins the numbers for the month to date.

[07/29/14 - 08:54 AM]
"Running Wild with Bear Grylls" Is the #2 New Reality Show Premiere This Summer on the Big 4
NBC spins the numbers for Monday, July 28.

[07/29/14 - 08:32 AM]
Monday's Broadcast Ratings: "The Bachelorette" Goes Out on Top
The show's full night finale puts ABC in front among both total viewers and adults 18-49.

[07/29/14 - 08:30 AM]
ABC Wins Monday as "The Bachelorette" Closes with Its Biggest Audience This Season
ABC spins the numbers for Monday, July 28.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:50 AM]
Encore "Chicago P.D." Ranks #1 in Its Time Period in 18-49 Among ABC, CBS and NBC
NBC spins the numbers for Sunday, July 27.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:28 AM]
ABC Earns 2nd on Sunday in Viewers with "Rising Star" Improving Its Slot Year to Year
ABC spins the numbers for Sunday, July 27.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.