[04/27/11 - 07:06 AM]
USA Leaps Into Spring with April Win
USA spins the numbers for the month of April.

[via press release from USA]


NEW YORK, NEW YORK - April 26, 2011 - USA reigned through April, delivering more P25-54 (1.19 million, +6% over #2 History), total viewers (2.92 million, +13% over #2 Disney Channel), and households (2.21 million, +17% over #2 Disney Channel) and the top household coverage rating (2.20, +0.31 over #2 Disney Channel) in cable prime. No other cable network was able to deliver over 2 million households in primetime this month

· Every April telecast of WWE MONDAY NIGHT RAW placed in the month's top 40 in both demos as the franchise delivered its best April in years among P25-54 (2.82 million, up +15% year-to-year), P18-49 (2.87 million, up +15% year-to-year), and total viewers (5.75 million, up +15% year-to-year) as well as seeing sizeable gains among P18-34 (1.38 million, up +19% year-to-year) and households (3.81 million, up +11% year-to-year). USA was second only to CBS in delivering M18-34 and M18-49 in WWE RAW's Monday 9pm-11pm time period, beating FOX in P18-49, P25-54, P18-34, total viewers, and households in this time period.

· WWE TOUGH ENOUGH is the #2 new reality series of the year to date among P25-54 (1.42 million), total viewers (2.94 million), and households (2.06 million) and the 3rd most popular reality competition series in April among these demos as well as among P18-49 (1.50 million).

· USA was the home to cable's hottest acquired series in April as NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT delivered more P25-54 (NCIS 1.10 million / SVU 991,000 million), total viewers (3.21 million / 2.45 million), and households (2.48 million / 1.94 million) than any acquired series on cable and more P18-49 (SVU 1.01 million / NCIS 917,000) and P18-34 (SVU 498,000 / NCIS 304,000) than any other acquired drama. USA was the only network to deliver over 1 million in P25-54, 2.5 million total viewers, or 2 million households to an acquired series and the only one to average over 1 million P18-49

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [april 2011]  


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