HALLMARK CHANNEL ORIGINAL MOVIE, "THREE WEEKS, THREE KIDS," SCORES WITH VIEWERS AS #1 RANKED CABLE MOVIE OF THE WEEK
2.5 Million Unduplicated Viewers Tune in for Saturday Premiere
2.5 million unduplicated viewers tuned in for the Saturday, May 7 premiere of Hallmark Channel Original Movie, "Three Weeks, Three Kids," making it the #1 ranked ad-supported cable movie of the week among both HH and W 25-54 rating.
"Three Weeks, Three Kids," starring Anna Chlumsky and Warren Christie, was the evening's highest rated cable movie among W25-54 and earned a 1.4 HH rating in its 9-11pm time period. "Three Weeks, Three Kids" also boosted Hallmark Channel to be the 2nd highest rated cable network in Prime Time for the day among HH (1.3 HH) and W25-54 (.7).
Chlumsky plays 25-year-old Jennifer Mills, a carefree commitment-phobe with no real responsibilities. When her sister Mandy goes on a three-week European vacation, leaving her three kids behind, Jennifer becomes the unwitting babysitter through a plot hatched by her mother, who wants to see her daughter grow up. From sneaking out to meet friends to schoolyard bullies and boyfriends with motorcycles, Mandy's three kids make Jennifer realize she has to go from cool aunt to strict parent if she's going to keep her sister's trust. But, with a little help from the handsome new neighbor across the street, Will (Christie), Jennifer manages to pull it together to prove to everyone, and even herself, that taking responsibility can be rewarding.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87.5 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel is the nation's leading network in quality family programming with an ambitious slate of original TV movies, lifestyle and general entertainment content, and is the home of "The Martha Stewart Show", which anchors the channel's new daytime HOME block. Hallmark Channel's sibling network is Hallmark Movie Channel, also available in HD and SD, which focuses on the family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies and special events.
Source: The Nielsen Company, May 2-8, 2011