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[05/17/11 - 12:01 PM]
CBS Places First in Viewers and Adults 25-54 in the Next-to-Last Full Week of the 2010-2011 Season
CBS spins the numbers for the week of May 9-15.

[via press release from CBS]

CBS PLACES FIRST IN VIEWERS AND ADULTS 25-54 IN THE NEXT-TO-LAST FULL WEEK OF THE 2010-2011 SEASON

"NCIS" Tops All Scripted Programming in Viewers and Adults 25-54

"Blue Bloods" Delivers Its Largest Friday Audience since Its Series Premiere

The Sunday Finale of "Survivor: Redemption Island" Tops the Season Finales of "Desperate Housewives" and "Celebrity Apprentice"

CBS placed first in viewers and adults 25-54 in the next-to-last full week of the season, according to Nielsen live plus same day ratings for the week ending May 15, week 34 of the 2010-2011 season.

NCIS once again reigned as the week's #1 scripted series in viewers and adults 25-54. NCIS: LOS ANGELES, THE MENTALIST, SURVIVOR: REDEMPTION ISLAND FINALE and CRIMINAL MINDS attracted more viewers than every program on the competition, except the two "American Idol" and "Dancing with the Stars" broadcasts.

BLUE BLOODS delivered its largest Friday audience since its series premiere (Sept. 24, 2010) while the finale of SURVIVOR: REDEMPTION ISLAND topped the season finales of "Desperate Housewives" and "The Apprentice" in viewers and key demographics.

For the week in viewers: CBS (10.51m), ABC (8.90m), FOX (8.36m) and NBC (5.14m). Season-to-date, CBS (11.65m) is ahead of FOX (9.67m), ABC (8.44m) and NBC (7.06m).

For the week in key demographics, CBS was first in adults 25-54 (3.3/08) and tied for second in adults 18-49 (2.4/07, with ABC). Season-to-date, CBS is a solid second in both adults 25-54 (3.8/10) and adults 18-49 (2.9/08).

For the week in households: CBS (6.4/11), ABC (5.6/09), FOX (4.9/08) and NBC (3.2/05). Season-to-date, CBS (7.1/12) is ahead of FOX (5.5/09), ABC (5.3/09) and (4.4/07).

CBS Weekly Highlights:

? NCIS was first in households (10.9/18), viewers (17.62m) and adults 25-54 (4.9/13); it was second in adults 18-49 (3.5/11).

? NCIS: LOS ANGELES was second in households (9.3/14), viewers (14.74m) and adults 25-54 (4.0/09). Compared to last week, NCIS: LOS ANGELES was up +7% in households (from 8.7/13), +3% in adults 25-54 (from 3.9/09) and added +580,000 viewers (from 14.16m, +4%).

? THE GOOD WIFE was first in households (7.7/12), viewers (11.73m), second in adults 25-54 (3.1/07).

? CRIMINAL MINDS was second in households (8.2/13), viewers (13.29m), adults 25-54 (4.4/10) and tied for second in adults 18-49 (3.3/09, with ABC). Compared to last week, CRIMINAL MINDS was up +2% in households (from 8.0/12), +5% in adults 25-54 (from 4.2/10), +3% in adults 18-49 (from 3.2/08) and added +390,000 viewers (from 12.90m, +3%).

? THE BIG BANG THEORY was second in households (6.5/11), viewers (10.78m), adults 25-54 (4.3/13) and adults 18-49 (3.4/11). Compared to last week, THE BIG BANG THEORY was up +2% in adults 25-54 (from 4.2/12), +6% in adults 18-49 (from 3.2/11), even in households and added +260,000 viewers (from 10.52m, +3%).

? RULES OF ENGAGEMENT was second in households (5.0/08), viewers (8.16m), adults 25-54 (3.2/08) and adults 18-49 (2.5/07). Compared to last week, RULES OF ENGAGEMENT was up +2% in households (from 4.9/08), +7% in adults 25-54 (from 3.0/08), +14% in adults 18-49 (from 2.2/07) and added +440,000 viewers (from 7.72m, +4%).

? CSI: CRIME SCENE INVESTIGATION was first in households (7.2/11) and viewers (11.77m); it was tied for second in adults 25-54 (3.7/09, with FOX) with its season finale. Compared to last week, CSI: CRIME SCENE INVESTIGATION was up +7% in households (from 6.7/11), +12% in adults 25-54 (from 3.3/08), +13% in adults 18-49 (2.6/07 from 2.3/06) and added +1.10m viewers (from 10.67m, +10%).

? THE MENTALIST was first in households (8.7/14), viewers (14.07m), adults 25-54 (3.7/09) and adults 18-49 (2.7/07). Compared to last week, THE MENTALIST was up +1% in households (from 8.7/14), even in adults 18-49 and added +70,000 viewers (from 14.00m).

-- On Friday, CBS was first in households (6.1/11), viewers (9.96m), adults 25-54 (2.4/07) and adults 18-49 (1.5/05). CBS was first in these measures for the fourth consecutive week. CBS posted its best Friday deliveries in both households and viewers since March 11, 2011.

? FLASHPOINT was first in households (4.7/09), viewers (7.64m) and adults 25-54 (2.1/07); it was tied for second in adults 18-49 (1.3/05, with ABC). Compared to last week's season premiere, FLASHPOINT was up +4% in households (from 4.5/08), +24% in adults 25-54 (from 1.7/06), +18% in adults 18-49 (from 1.1/04) and added +700,000 viewers (from 6.94m, +10%).

? The season finale of CSI: NY was first in households (6.4/11), viewers (10.44m), adults 25-54 (2.5/07) and adults 18-49 (1.6/05)´┐Żall for the third straight week. Compared to last week, CSI: NY was up +7% in households (from 6.0/10), +4% in adults 25-54 (from 2.4/07), even in adults 18-49 and added +910,000 viewers (from 9.53m, +10%). CSI: NY posted its best deliveries in both households and adults 25-54 since April 1, 2011, and its best delivery in viewers since March 11, 2011.

? BLUE BLOODS was first in households (7.2/13), viewers (11.79m), adults 25-54 (2.7/07) and adults 18-49 (1.8/05) with its season finale. Compared to last week, BLUE BLOODS was up +11% in households (from 6.5/11), +13% in adults 25-54 (from 2.4/07), +20% in adults 18-49 (from 1.5/05) and added +1.41m viewers (from 10.38m, +10%). BLUE BLOODS posted its best deliveries households since Feb. 25, 2011; in adults 25-54 since April 1, 2011; in adults 18-49 since March 11, 2011; and its largest Friday audience since the series premiere on Sept. 24, 2010.

-- On Sunday, CBS was first in households (7.0/11), viewers (12.54m), adults 25-54 (4.5/10) and adults 18-49 (3.3/09). CBS was first in households and viewers for the 10th consecutive week, first in adults 25-54 for the ninth time in 10 weeks, and first in adults 18-49 for the eighth time in 10 weeks.

? SURVIVOR: REDEMPTION ISLAND FINALE (S) (8:00 PM-10:09 PM) was first in households (7.1/11), viewers (13.30m), adults 25-54 (5.3/12) and adults 18-49 (4.0/10). SURVIVOR: REDEMPTION ISLAND FINALE was the night's #1 program in viewers and adults 25-54.

? SURVIVOR: REDEMPTION ISLAND REUNION SHOW (S) (10:09 PM-11:00 PM) was first in viewers (10.97m), adults 25-54 (4.5/10) and adults 18-49 (3.4/08); it was second in households (5.9/09). Compared to last year's spring REUNION SHOW (on the same night last year), SURVIVOR: REDEMPTION ISLAND REUNION SHOW added +320,000 viewers (from 10.65m, +2%).

Top CBS programs of the week: #4 NCIS (an average of 17.62m viewers), #6 NCIS: LOS ANGELES (14.74m), #7 THE MENTALIST (14.07m), #8 SURVIVOR: REDEMPTION ISLAND FINALE (S) (13.30m), #9 CRIMINAL MINDS (13.29m), #11 60 MINUTES (12.24m), #12 BLUE BLOODS (11.79m), #13 CSI: CRIME SCENE INVESTIGATION (11.77m), #14 THE GOOD WIFE (11.73m), #16 SURVIVOR: REDEMPTION ISLAND REUNION SHOW (S) (10.91m), #17 THE BIG BANG THEORY (10.78m), #18 SURVIVOR: REDEMPTION ISLAND (10.77m), #21 CSI: NY (10.44m), #26 HAWAII FIVE-0 (9.45m), #27 CRIMINAL MINDS: SUSPECT BEHAVIOR (9.31m) and #30 RULES OF ENGAGEMENT (8.16m).

Prime averages are based on the following hours of rated broadcasts in Week #34:

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 3/4 hours





  [may 2011]  
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M
T
W
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F
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· 60 MINUTES (CBS)
· AMERICAN IDOL (ABC)
· APPRENTICE, THE (NBC)
· BIG BANG THEORY, THE (CBS)
· BLUE BLOOD (NBC)
· BLUE BLOODS (CBS)
· CRIMINAL MINDS (CBS)
· CRIMINAL MINDS: SUSPECT BEHAVIOR (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: NEW YORK (CBS)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· FLASHPOINT (ION)
· GOOD WIFE, THE (CBS)
· MENTALIST, THE (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· RULES OF ENGAGEMENT (CBS)
· SURVIVOR (CBS)





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