or


[06/01/11 - 11:58 AM]
Disney XD Records its Best May Ever in Total Day and Prime
Disney XD spins the numbers for the month of May.

[via press release from Disney XD]

Ratings Highlights for May 2011 -- Final National Ratings

Disney XD Records its Best May Ever in Total Day and Prime

~Is Cable's Growth Leader Among All Kid Networks for the 2nd Straight Month

~Holds the Longest Year-to-Year Growth Streak of Any Kid Network

~"Pair of Kings" and "Zeke and Luther" Hit Series and Time Period Highs

~More Than Doubles Nicktoons in Total Day in Target Demos

May 2011 - Total Day

Lifted by record setting performances by key original series "Pair of Kings" and "Zeke and Luther," Disney XD posted its biggest May in the network's history in Total Day across the board -- Total Viewers (256,000), Kids 6-14 (132,000), Boys 6-14 (84,000), Kids 6-11 (106,000), Boys 6-11 (67,000), Tweens 9-14 (85,000) and Boys 9-14 (55,000) -- and with double-digit percent gains, emerged as the month's year-to-year growth leader among all kid cable networks for the 2nd consecutive month.

· Disney XD increased its audience year to year by 27% in Kids 6-14 (132,000 vs. 104,000), by 24% in Boys 6-14 (84,000 vs. 68,000), by 26% in Kids 6-11 (106,000 vs. 84,000), by 22% in Boys 6-11 (67,000 vs. 55,000), by 37% in Tweens 9-14 (85,000 vs. 62,000) and by 31% in Boys 9-14 (55,000 vs. 42,000).

· Disney XD has grown its Total Day audience year to year for 29 consecutive months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks.

· Disney XD surpassed Nicktoons by considerable double-digit percentages in Total Day among Kids 6-14 (71% - 132,000 vs. 77,000), Boys 6-14 (50% - 84,000 vs. 56,000), Kids 6-11 (80% - 106,000 vs. 59,000), Boys 6-11 (60% - 67,000 vs. 42,000), Tweens 9-14 (85% - 85,000 vs. 46,000) and Boys 9-14 (67% - 55,000 vs. 33,000).

May 2011 - Prime

Disney XD posted all-time May highs in Prime across all demos -- Total Viewers (320,000), Kids 6-14 (183,000), Boys 6-14 (123,000), Kids 6-11 (145,000), Boys 6-11 (100,000), Tweens 9-14 (120,000) and Boys 9-14 (81,000), posting the biggest year-to-year increases of any kid-targeting network.

· Year over year, Disney XD registered across the board double-digit percent increases: Kids 6-14 (+35% - 183,000 vs. 136,000), Boys 6-14 (+35% - 123,000 vs. 91,000), Kids 6-11 (+37% - 145,000 vs. 106,000), Boys 6-11 (+45% - 100,000 vs. 69,000), Tweens 9-14 (+45% - 120,000 vs. 83,000) and Boys 9-14 (+40% - 81,000 vs. 58,000).

· Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 29th consecutive month among Kids 6-11, and 27th straight month among Boys 6-14 and Boys 6-11, including by hefty double-digit percentages in the past 5 months, and in 9 of the previous 10 months overall.

· Disney XD again dominated Nicktoons in Prime, surpassing the key competitor across all key demos, including by 44% among Kids 6-14 (183,000 vs. 127,000), by 29% in Boys 6-14 (123,000 vs. 95,000), by 41% among Kids 6-11 (145,000 vs. 103,000), by 32% in Boys 6-11 (100,000 vs. 76,000), by 76% among Tweens 9-14 (120,000 vs. 68,000) and by 65% among Boys 9-14 (81,000 vs. 49,000).

Programming Highlights

· On Monday, May 2, "Pair of Kings" (8:00 - 8:30 p.m.) hit series highs in Total Viewers (1.13 million), Kids 6-14 (777,000), Boys 6-14 (436,000), Kids 6-11 (584,000), Tweens 9-14 (608,000) and Boys 9-14 (351,000), becoming the channel's No. 1 original series telecast of all time and posting time period highs among Kids 6-14, Boys 6-14 and Tweens 9-14.

· Also on Monday, May 2, the 3rd season debut of "Zeke and Luther" (8:30 - 9:00 p.m.) hit series and time period highs among Boys 9-14 (308,000), and became the series' No. 2 telecast ever in Kids 6-14 (630,000), Boys 6-14 (397,000), Kids 6-11 (509,000), Boys 6-11 (309,000) and Tweens 9-14 (492,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. May 2011: 4/25/11-5/29/11, most current; May 2010: 4/26/10-5/30/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [june 2011]  
S
M
T
W
T
F
S
   


· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)





most recent ratings | view all posts
[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.