or


[06/01/11 - 11:58 AM]
Disney XD Records its Best May Ever in Total Day and Prime
Disney XD spins the numbers for the month of May.

[via press release from Disney XD]

Ratings Highlights for May 2011 -- Final National Ratings

Disney XD Records its Best May Ever in Total Day and Prime

~Is Cable's Growth Leader Among All Kid Networks for the 2nd Straight Month

~Holds the Longest Year-to-Year Growth Streak of Any Kid Network

~"Pair of Kings" and "Zeke and Luther" Hit Series and Time Period Highs

~More Than Doubles Nicktoons in Total Day in Target Demos

May 2011 - Total Day

Lifted by record setting performances by key original series "Pair of Kings" and "Zeke and Luther," Disney XD posted its biggest May in the network's history in Total Day across the board -- Total Viewers (256,000), Kids 6-14 (132,000), Boys 6-14 (84,000), Kids 6-11 (106,000), Boys 6-11 (67,000), Tweens 9-14 (85,000) and Boys 9-14 (55,000) -- and with double-digit percent gains, emerged as the month's year-to-year growth leader among all kid cable networks for the 2nd consecutive month.

· Disney XD increased its audience year to year by 27% in Kids 6-14 (132,000 vs. 104,000), by 24% in Boys 6-14 (84,000 vs. 68,000), by 26% in Kids 6-11 (106,000 vs. 84,000), by 22% in Boys 6-11 (67,000 vs. 55,000), by 37% in Tweens 9-14 (85,000 vs. 62,000) and by 31% in Boys 9-14 (55,000 vs. 42,000).

· Disney XD has grown its Total Day audience year to year for 29 consecutive months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks.

· Disney XD surpassed Nicktoons by considerable double-digit percentages in Total Day among Kids 6-14 (71% - 132,000 vs. 77,000), Boys 6-14 (50% - 84,000 vs. 56,000), Kids 6-11 (80% - 106,000 vs. 59,000), Boys 6-11 (60% - 67,000 vs. 42,000), Tweens 9-14 (85% - 85,000 vs. 46,000) and Boys 9-14 (67% - 55,000 vs. 33,000).

May 2011 - Prime

Disney XD posted all-time May highs in Prime across all demos -- Total Viewers (320,000), Kids 6-14 (183,000), Boys 6-14 (123,000), Kids 6-11 (145,000), Boys 6-11 (100,000), Tweens 9-14 (120,000) and Boys 9-14 (81,000), posting the biggest year-to-year increases of any kid-targeting network.

· Year over year, Disney XD registered across the board double-digit percent increases: Kids 6-14 (+35% - 183,000 vs. 136,000), Boys 6-14 (+35% - 123,000 vs. 91,000), Kids 6-11 (+37% - 145,000 vs. 106,000), Boys 6-11 (+45% - 100,000 vs. 69,000), Tweens 9-14 (+45% - 120,000 vs. 83,000) and Boys 9-14 (+40% - 81,000 vs. 58,000).

· Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 29th consecutive month among Kids 6-11, and 27th straight month among Boys 6-14 and Boys 6-11, including by hefty double-digit percentages in the past 5 months, and in 9 of the previous 10 months overall.

· Disney XD again dominated Nicktoons in Prime, surpassing the key competitor across all key demos, including by 44% among Kids 6-14 (183,000 vs. 127,000), by 29% in Boys 6-14 (123,000 vs. 95,000), by 41% among Kids 6-11 (145,000 vs. 103,000), by 32% in Boys 6-11 (100,000 vs. 76,000), by 76% among Tweens 9-14 (120,000 vs. 68,000) and by 65% among Boys 9-14 (81,000 vs. 49,000).

Programming Highlights

· On Monday, May 2, "Pair of Kings" (8:00 - 8:30 p.m.) hit series highs in Total Viewers (1.13 million), Kids 6-14 (777,000), Boys 6-14 (436,000), Kids 6-11 (584,000), Tweens 9-14 (608,000) and Boys 9-14 (351,000), becoming the channel's No. 1 original series telecast of all time and posting time period highs among Kids 6-14, Boys 6-14 and Tweens 9-14.

· Also on Monday, May 2, the 3rd season debut of "Zeke and Luther" (8:30 - 9:00 p.m.) hit series and time period highs among Boys 9-14 (308,000), and became the series' No. 2 telecast ever in Kids 6-14 (630,000), Boys 6-14 (397,000), Kids 6-11 (509,000), Boys 6-11 (309,000) and Tweens 9-14 (492,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. May 2011: 4/25/11-5/29/11, most current; May 2010: 4/26/10-5/30/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).





  [june 2011]  
S
M
T
W
T
F
S
   


· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)





most recent ratings | view all posts
[09/02/15 - 11:53 AM]
OWN Delivers Double-Digit Growth in Key W25-54 Demo and Total Viewers in August 2015
OWN spins the numbers for the month of August.

[09/02/15 - 11:41 AM]
Lifetime Posts Double Digit Year-on-Year Growth in Key Demos for August
Lifetime spins the numbers for the month of August.

[09/02/15 - 11:11 AM]
GSN Achieves Its Most-Watched Summer Ever in Primetime and Total Day Across All Key Demos
GSN spins the numbers for the summer to date.

[09/02/15 - 08:35 AM]
Tuesday's Broadcast Ratings: NBC Opens September on Top
"America's Got Talent" paves the way for another Peacock victory.

[09/02/15 - 08:27 AM]
DIY Network Delivers Most-Watched August Ever While Sister Net Great American Country Achieves Best August In Six Years
DIY Network and GAC spin the numbers for the month of August.

[09/02/15 - 08:01 AM]
HGTV Number One in Cable Among W25-54 for Three Straight Months
HGTV spins the numbers for the month of August.

[09/01/15 - 12:16 PM]
Disney Channel Routs Summer Competition for 4th-Consecutive Year in Total Viewers and Major Youth Demographics
Disney Channel further spins the numbers for the summer to date.

[09/01/15 - 12:11 PM]
ABC Family Is the Summer's #1 Cable TV Network for the 3rd Time in Last 4 Summers in Women 18-34
ABC Family further spins the numbers for the summer to date.

[09/01/15 - 11:31 AM]
NBC's Saturday Afternoon Coverage of American Pharoah's 2nd Place Finish Is Most Watched Travers Stakes in 20 Years
NBC spins the numbers for Saturday, August 29.

[09/01/15 - 10:56 AM]
"Ninja Warrior" Ties Its Top 18-49 Rating in Three Years and Delivers Its #2 Most-Watched Episode Ever
NBC spins the numbers for Monday, August 31.

[09/01/15 - 10:27 AM]
"The Whispers" Season Finale Hits 4-Week Highs in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, August 31.

[09/01/15 - 10:26 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Reclaim Top Spots
The Peacock easily wins the night in total viewers and adults 18-49.

[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.

[08/31/15 - 08:40 AM]
Sunday's Broadcast Ratings: NFL Preseason Again Tops Charts, This Time for NBC
The Peacock's coverage of Cardinals/Raiders leads the night in both total viewers and adults 18-49.

[08/30/15 - 08:36 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Preseason to Another Victory
Coverage of the Seahawks and the Chargers tops the charts in both total viewers and adults 18-49.