[06/01/11 - 01:37 PM]
Manly May Ratings Flower for Discovery Channel
Discovery spins the numbers for the month of May.

[via press release from Discovery]

Manly May Ratings Flower for Discovery Channel

Network Leads Best May Ever in Men 25-54 Delivery, DEADLIEST CATCH #1 in all of Cable in Key Demos

(Silver Spring, MD.) - Discovery Channel registered its best May ratings ever for Men 25-54 on the strength of cable's number one show, DEADLIEST CATCH, as well as strong performers in returning series AMERICAN CHOPPER, SWORDS, DUAL SURVIVAL and the series premiere season of SWAMP BROTHERS. Discovery's overall prime average increased 7% compared to year ago, posting +7% for Person 25-54 and +10% for Men 18-49.

For May 2011, Discovery's prime ranking was #5 for ad-supported cable among Persons and Men 25-54 and Men 18-49. Premieres of DEADLIEST CATCH in May have ranked #1 in all of cable across all key demos. Discovery also posted its best May Thursday among Men 25-54. In addition, the Discovery Channel special, KILLING BIN LADEN, was Sunday's #2 cable program among Men 25-54 and 18-49.

Premieres of DUAL SURVIVAL, SWAMP BROTHERS, TORNADO RAMPAGE 2011, WHEN ANIMALS BITE BACK and UNLEASHED: K9'S OF BROWARD COUNTY all earned double-digit gains in key Persons and Male demos, versus respective May 2010 time slot delivery. AMERICAN CHOPPER earned triple-digit gains in all respective demos.

June will be bursting out all over on Discovery with continuing premieres of favorites DEADLIEST CATCH on Tuesdays; MYTHBUSTERS on Wednesdays; SWORDS on Thursdays; DUAL SURVIVAL on Fridays and the world premiere special SURVIVING D-DAY on Saturday, June 4 at 9pm e/p.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.4 million U.S. homes, can be seen in over 180 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com

About Discovery Communications

Discovery Communications (NASDAQ: DISAD, DISBD, DISCK) is the world's number one nonfiction media company, reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

  [june 2011]  


most recent ratings | view all posts
[11/27/15 - 12:19 PM]
Nearly 28 Million Watch Bears-Packers on Thanksgiving Night - Second-Most Watched NBC Primetime Game Ever
NBC further spins the numbers for Thursday, November 26.

[11/27/15 - 08:22 AM]
Thursday's Broadcast Ratings: NFL Sparks Big Numbers for NBC
The Peacock's Packers-Bears showdown easily eclipses the competition last night.

[11/27/15 - 08:21 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Demo Reign for FOX
Said victory comes despite a series low from the network's juggernaut.

[11/27/15 - 07:44 AM]
Bears-Packers Jumps 17% vs. The Year-Ago Game in the Metered Markets, Making It the Best-Ever NFL Primetime Thanksgiving Game (Since 2006)
NBC spins the numbers for Wednesday, November 25 and Thursday, November 26.

[11/27/15 - 07:14 AM]
"Macy's Thanksgiving Day Parade" Ranks as the #1 Entertainment Telecast of the Season on the Broadcast Nets in Metered Market Households
NBC spins the numbers for Thursday, November 26.

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.