or


[06/03/11 - 11:28 AM]
Jay Leno and Jimmy Fallon Finish #1 vs. ABC and CBS Competition in the May 2011 Sweep
NBC spins the late-night numbers for the week of May 23-27 and the May sweeps period.

[via press release from NBC]

JAY LENO AND JIMMY FALLON FINISH #1 VS. ABC AND CBS COMPETITION IN THE MAY 2011 SWEEP

JAY DELIVERS A 17 PERCENT MARGIN OF VICTORY OVER 'LATE SHOW' IN 18-49 VIEWERS FOR THE MONTH, UP FROM A 5 PERCENT WIN IN THE FEBRUARY SWEEP

JIMMY TOPS 'LATE LATE SHOW' BY 14 PERCENT IN 18-49 VIEWERS FOR THE MAY SWEEP, UP FROM A 10 PERCENT MARGIN ONE YEAR AGO

SEASON TO DATE, 'TONIGHT' IS UP 15 PERCENT IN TOTAL VIEWERS VS. LAST YEAR AND JIMMY FALLON GROWS BY 13 PERCENT

'LAST CALL WITH CARSON DALY' IS UP SEASON TO DATE BY 5 PERCENT IN 18-49 VIEWERS AND 14 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - June 3, 2011 - NBC's "The Tonight Show with Jay Leno" is #1 for the May 2011 sweep versus CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key categories. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also out-delivered CBS's "Late Late Show with Craig Ferguson" in 18-49 viewers, total viewers and nearly all other key categories.

For the month, "Tonight" topped "Late Show" by a 17 percent margin in adults 18-49 (with 1.321 million viewers vs. 1.133 million), virtually matching Jay's 18 percent margin for May 2010 and increasing his lead versus the most recent sweep in February, when Jay prevailed over "Late Show" by a 5 percent margin.

For the May sweep at 12:35 a.m. ET, Jimmy Fallon topped "Late Late Show" by a 14 percent margin in adults 18-49 (834,00 vs. 734,000), up from Jimmy's 10 percent margin in May 2010.

So far during the 2010-11 television season versus the first 36 weeks of last season, "Tonight" is up by 15 percent in total viewers (3.869 million vs. 3.350 million), while "Late Show" is down 9 percent (3.550 million vs. 3.895 million). At 12:35 a.m. ET, Jimmy Fallon is up 13 percent versus his year-ago pace in total viewers (1.767 million vs. 1.562 million), while "Late Late Show" is down 6 percent (1.754 million vs. 1.874 million).

At 1:35 a.m. ET, "Last Call with Carson Daly" is up so far this season versus one year ago by 5 percent in 18-49 viewers (495,000 vs. 473,000) and up 14 percent in total viewers (988,000 vs. 863,000).

Jay Leno has ranked #1 for 34 of 36 weeks this season versus "Late Show" in viewers 18-49 and total viewers. Jimmy Fallon has ranked #1 versus "Late Late Show" in viewers 18-49 for 36 of 36 weeks this season. In total viewers, Jimmy has out-delivered "Late Late Show" during 21 of the last 28 weeks.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of May 23-27. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 4 share
CBS "Late Show," 0.8/3*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.6/3*

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/2*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.7 million viewers
CBS "Late Show," 3.3 million viewers*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.3 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.9 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers*

* Thursday's "Last Call" was an encore, as was Friday's "Last Call," "Late Show" and "Kimmel."

MAY SWEEP AVERAGE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/3

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.6/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.6/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.0 million viewers
CBS "Late Show," 3.5 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.4 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.9 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.0 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF MAY 23-27

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.5 (in encore telecasts)

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.3 (in encore telecasts)

TBS, 11 p.m.-midnight, "Conan," 0.4

TBS, midnight-1 a.m., "Lopez Tonight," 0.2

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.0 million (in encore telecasts)

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.7 million (in encore telecasts)

TBS, 11 p.m.-midnight, "Conan," 0.8 million

TBS, midnight-1 a.m., "Lopez Tonight," 0.4 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million





  [june 2011]  
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