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[06/04/11 - 09:24 AM]
Friday's Broadcast Ratings: "Dateline" Leads Lackluster Demo Charge
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for friday, june 3, 2011)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (4.46 million viewers, #2; adults 18-49: 1.1, #1) led the lackluster demo charge on Friday thanks to new episodes of "Friday Night Lights" (2.89 million viewers, #8; adults 18-49: 0.8, #T8) and "Dateline NBC" (5.25 million viewers, #4; adults 18-49: 1.2, #1).

CBS (6.60 million viewers, #1; adults 18-49: 1.0, #T2) then was the most-watched network with a new "Flashpoint" (6.72 million viewers, #1; adults 18-49: 1.1, #T2) followed by repeats of "CSI: NY" (6.62 million viewers, #2; adults 18-49: 1.0, #T4) and "Blue Bloods" (6.45 million viewers, #3; adults 18-49: 1.0, #T4).

Next up was ABC (3.39 million viewers, #3; adults 18-49: 1.0, #T2) with a repeat of "Shark Tank" (3.89 million viewers, #6; adults 18-49: 1.0, #T4) followed by the return of "Jamie Oliver's Food Revolution" (2.40 million viewers, #9; adults 18-49: 0.8, #T8) and a new "20/20" (3.90 million viewers, #5; adults 18-49: 1.1, #T2).

Meanwhile, FOX (2.70 million viewers, #4; adults 18-49: 0.8, #4) debuted its Friday repeat lineup of "Bones" (3.01 million viewers, #7; adults 18-49: 0.9, #7) and "Lie to Me" (2.39 million viewers, #10; adults 18-49: 0.8, #T8).

And finally, repeats of "Smallville" (1.11 million viewers, #12; adults 18-49: 0.4, #12) and "Supernatural" (1.29 million viewers, #11; adults 18-49: 0.5, #11) on The CW (1.20 million viewers, #5; adults 18-49: 0.4, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Flashpoint (22.20% vs. 5/20/11), Dateline NBC (20.00%), 20/20 (10.00%), Friday Night Lights (0.00%), Jamie Oliver's Food Revolution (-27.30% vs. 4/19/11).

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.2/5 with an encore ; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4 with an encore; "Late Show," 0.5/2 with an encore; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/4 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (6/4/10):

CBS (5.42 million viewers, #1; adults 18-49: 1.2, #T1) was the top draw on Friday thanks to the return of "Flashpoint" (6.09 million viewers, #2; adults 18-49: 1.3, #T1) and a new "Miami Medical" (6.14 million viewers, #1; adults 18-49: 1.3, #T1). Leading off the night was a repeat of "Medium" (4.03 million viewers, #5; adults 18-49: 0.9, #T6).

Sharing the adults 18-49 crown was NBC (4.50 million viewers, #2; adults 18-49: 1.2, #T1) with new episodes of "Friday Night Lights" (3.81 million viewers, #T6; adults 18-49: 1.1, #5) and "Dateline NBC" (4.85 million viewers, #3; adults 18-49: 1.3, #T1).

Next up was ABC (4.03 million viewers, #3; adults 18-49: 1.0, #3) with its coverage of "The 2010 Scripps National Spelling Bee" (3.81 million viewers, #T6; adults 18-49: 0.9, #T6) and a new "20/20" (4.46 million viewers, #4; adults 18-49: 1.2, #4).

Next up was FOX (2.08 million viewers, #4; adults 18-49: 0.7, #4) with a new "Past Life" (2.01 million viewers, #9; adults 18-49: 0.7, #9) and a repeat of "House" (2.15 million viewers, #8; adults 18-49: 0.8, #8).

And finally, repeats of "Smallville" (1.04 million viewers, #11; adults 18-49: 0.4, #T10) and "Supernatural" (1.27 million viewers, #10; adults 18-49: 0.4, #T10) on The CW (1.16 million viewers, #5; adults 18-49: 0.4, #5) rounded out the evening.

Source: Nielsen Media Research





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