or


[06/09/11 - 03:54 PM]
The "2011 CMT Music Awards" Wins With Fans On-Air and Online
CMT spins the numbers for Wednesday, June 8.

[via press release from CMT]

AND THE BUCKLE GOES TO...

THE "2011 CMT MUSIC AWARDS" WINS WITH FANS ON-AIR AND ONLINE

TEENS WATCH IN RECORD NUMBERS

PERFORMERS SEE SALES INCREASE

NASHVILLE - June 9, 2011 - Kid Rock did it again! For the second year in a row, CMT scored with viewers both on-air and digitally when the 2011 CMT MUSIC AWARDS aired live on Wednesday, June 8. The two-and-a-half hour show earned an impressive 1.35 rating among P18-49, averaging 2.9 million total viewers. Combined with the encore presentation, 4.1 million total viewers watched, making it the best ever two play performance for the franchise, up 19% from last year. It was a strong night for women as CMT was the most-watched network among W18-49, and was second in its time period among P18-49 with only the NHL playoffs scoring higher. The show was also the #1 rated cable program of the day for W18-49.

The franchise experienced multiple ratings wins for the night, with the show ranking as the third highest-rated awards show in its now 10-year history, and the fourth most-watched telecast in channel history. The 2011 CMT MUSIC AWARDS were also the highest-rated among Teens, Females 12-17 and P12-24 in franchise history.

With highlights ranging from Shania Twain and Taylor Swift's recreation of "Thelma and Louise" to pop sensation Justin Bieber's appearance, the show was a win in the digital space as well. CMT.com experienced its second highest traffic day for the CMT Music Awards, up 40% from last year with 265,000 unique visitors. Social media drove 38% of that traffic, and the official Twitter hashtag #CMTawards logged more than 325 mentions per minute and upwards of 30,000 total Twitter mentions during the evening.

CMT invited fans to join in the conversation all week, and devoted on-air space to promotion of the social conversation with Twitter scrolls and hashtag reminders. Additionally, CMT.com streamed both the live 2011 CMT MUSIC AWARDS RED CARPET and the 2011 CMT MUSIC AWARDS, along with several backstage cameras that allowed fans to take a live look at the action on CMT.com. According to one tweet, "I'm tweeting #CMTawards because the bottom right corner of my TV told me to."

Performers saw an immediate impact on sales in the hour following the 2011 CMT MUSIC AWARDS, as Jason Aldean, Lady Antebellum, Zac Brown Band and Luke Bryan held four of the top five selling country downloads with songs included in the live show. Jason Aldean rocked the house with Ludacris on "Dirt Road Anthem," and released a remix of his single featuring Ludacris on iTunes following the show. Jason Aldean's "Dirt Road Anthem" is currently in the #1 spot and the just released remix is #8 on the iTunes Country chart.

The 2011 CMT MUSIC AWARDS will re-air on the following days/times: Thursday, June 9 at 9:00 p.m.; Saturday, June 11 at 8:00 a.m. and 4:00 p.m.; Sunday, June 12 at 2:00 p.m.; Wednesday, June 15 at 8:00 p.m.; Friday, June 24 at 11:00 p.m.; and Sunday, June 26 at 6:30 p.m. All times Eastern.

CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading television and digital authority on country music and entertainment, reaching more than 91 million homes in the U.S. CMT and its website, CMT.com, offer an unparalleled mix of music, news, live concerts and series and is the top resource for country music on demand. The network's digital platforms include the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Shockwave, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, and GameTrailers.





  [june 2011]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.