[06/21/11 - 09:15 AM]
Oxygen's "The Glee Project" Premiere Episode Reaches More Than 4.5 Million Viewers
Oxygen spins the numbers for Sunday, June 19 and the series to date.

[via press release from Oxygen]



'Gleeks' Consuming Content Everywhere including VOD, Mobile, Oxygen.com, Hulu, and Oxygen Network

New York, NY - June 21, 2011 - Harnessing the power of the digital and analog assets of Oxygen Media, the critically-lauded "The Glee Project" reached more than 4.5 million viewers during premiere week which drove viewership in week two by impressive double-digit increases across all key demographics and delivered nearly 900,000 total viewers for episode 2 (9PM and 10PM hours,) according to Nielsen Media Research. The premiere episode reached the 4.5 million record number of viewers across Oxygen's Multi-platform assets including: the Oxygen Network, Oxygen.com, Hulu and VOD.

In the 9PM hour, the program delivered 527, 000 total viewers (+16% vs. 455,000) and the 10PM encore delivered 352,000 total viewers (+ 33% vs. 264,000) with a combined viewership of nearly 900,000.

"The Glee Project" on Sunday - in which Ellis was not invited for a call back - grew 46% among A18-49 (308,000 vs. 211,000), +27% among W18-49 (183,000 vs. 144,000)and +16% among total viewers (527,000 vs. 455,000). Compared to the prior four-week time period average, Sunday's second episode rose +80% among A18-49 (308,000 vs. 171,000), +46% among W18-49 (183,000 vs. 125,000 and +42% among total viewers (527,000 vs. 370,000).

For the second week in a row "The Glee Project" ranked in the Top 5 Cable TV Programs (#4) on premiere days with regard to social media mentions according to Trendrr. Additionally, since launching video content on YouTube, "The Glee Project" music video promos have had more than 870K streams. The series also garnered the #1 position last week on the social media check in site Get Glue.

For fans who still craved a deeper experience of "The Glee Project," Oxygen partnered with social media app Shazam allowing viewers to use the Shazam app to unlock exclusive content from each episode of the show. Shazam users were treated to extended footage from each guest mentor segment in a real time co-viewing experience. This extended footage is available through the duration of the series run on Oxygen.

Jason Klarman, President, Oxygen Media commented, "Millions of viewers are discovering and devouring this show on every platform they can. 'The Glee Project' is a very special series with incredible talent and heart, the highest production values and unmatched creative auspices that make it a truly original original."

Sunday's episode saw second contender (Ellis) uninvited for a call back - resulting in a narrowing of the field. Ten contenders remain all vying for the prize of a seven episode guest starring role on next season's "Glee" on FOX. Next Sunday's third and powerful episode features guest mentor Dot-Marie Jones ('Glee's Coach Beiste) as the show explores the theme of 'Vulnerability' which includes a haunting music video remake of the classic song "Mad World" and a very personal revelation by one of the contenders.

"The Glee Project" is produced by Ryan Murphy Television and Embassy Row with Ryan Murphy, Dante Di Loreto, Michael Davies and Shauna Minoprio serving as executive producers.

For fans who want more of the "The Glee Project", Microsoft's search engine Bing is partnering with Oxygen to host the Bing Fan Favorite Contest, allowing fans to vote for their own favorite contenders. Shazam is also partnering with Oxygen to allow viewers to use the Shazam app to unlock exclusive content from each episode of the show. This week, Shazam users will be treated to extended footage from Dot-Marie Jones' one-on-one session with the homework assignment winner.

On air Source: Nielsen Media Research Reach=6/12/11- 6/18/11,Total US,, total viewers, LS 6 min qualifier all airings of The Glee Project on oxygen. Week 2 premiere on 6/19/11. Digital source: Omniture = Oxygen.com. Partner Portal = Hulu. Trendrr.tv

Fans of "The Glee Project" can follow the show on Twitter at http://www.twitter.com/thegleeproject, Facebook at http://www.facebook.com/thegleeproject and Tumblr at http://thegleeproject.tumblr.com for access to all of the latest news and information. Additionally, fans can vote for their favorite contender in the Bing Fan Favorite contest beginning at 9pm ET on Sunday, June 12 and continuing throughout the run of the show. Log-on to www.OxygenLive.com for special live chats with cast as well as a special chat with the eliminated contender directly following the episode. Viewers can log on to www.Oxygen.com for a more in depth look at each contender and to meet the judges, complete with photo galleries and video.

About Ryan Murphy Television

Ryan Murphy Television is the creative force behind some of today's most groundbreaking television. Responsible for the Primetime Emmy(R) and Golden Globe(R) winning series "Nip/Tuck" and "Glee," which has become a cultural phenomenon, RMTV strives to bring fresh perspectives to television audiences the world over.

About Embassy Row

Embassy Row is a New York City-based global format and digital production company dedicated to developing original concepts and adapting international formats for television networks, online and wireless distribution in the U.S. and around the world. We specialize in the genres of games, comedy, reality, factual, sports and food and are pioneers in the fields of brand-supported and digital content. Embassy Row is a creative company, led by hands-on producers always on the lookout for the next breakthrough idea. Since 2008, Embassy Row has been a part of the Sony Pictures Television company.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including " The Glee Project," "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic and makeOvermatic. Oxygen is available in 77 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.

  [june 2011]  


most recent ratings | view all posts
[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.

[10/02/15 - 11:11 AM]
ABC Prime Posts the Biggest L+3 Lifts with 6 of the Top 10 Playback Gainers
ABC further spins the numbers for the week of September 21-27.

[10/02/15 - 11:00 AM]
More People Watch Portions of CBS News' Major News Programs During Premiere Week Than Any Other Broadcast Network's News Offerings
CBS News spins the numbers for the week of September 21-27.

[10/02/15 - 10:51 AM]
CBS Premiere Week Multi-Platform Snapshot
CBS further spins the numbers for the week of September 21-27.