HISTORY(R) MAKES HISTORY IN 2Q
DOUBLE DIGIT GROWTH ACROSS ALL KEY DEMOS VS. 2nd QUARTER 2010
BECOMES THE FIRST NON-FICTION* NETWORK TO AVERAGE OVER 1 MILLION ADULTS 25-54 FOR A QUARTER (*excluding sports)
Ranked #3 Cable Network with Adults 25-54 and Adults 18-49 with all original programming
New York, June 28, 2011 - Continuing its phenomenal ratings success - HISTORY secured its best quarter ever, in all key demos, in 2nd Quarter 2011. Bolstered by the success of the network's investment in new and returning original programming - American Pickers, American Restoration, Ax Men, Ice Road Truckers, Mounted in Alaska, Pawn Stars, Swamp People and Top Shot as well as the premiere of the epic special, Gettysburg - HISTORY experienced double digit growth and averaged over 1 million Adults 25-54 with its numerous hit series.
HISTORY is the first non-fiction network (excluding sports) in cable history to ever average over 1 million Adults 25-54 for a quarter. And, competitively, the network ranked in the top 3 among all key demos (Adults 25-54, Adults 18-49, Men 25-54 and Men 18-49) for the first time ever.
2Q 2011 vs. 2Q 2010:
Adults 25-54: 1.0 million vs. 775,000, up +29%
Adults 18-49: 914,000 vs. 696,000, up +31%
Men 25-54: 657,000 vs. 518,000, up +27%
Men 18-49: 588,000 vs. 462,000, up +27%
Total Viewers: 2.0 million vs. 1.6 million, up +25%
For the quarter, HISTORY had the #1 series in cable on 3 nights of the week among Adults 25-54:
Monday - Pawn Stars: 3.3 million
Thursday - Swamp People: 2.1 million
Friday - American Restoration: 1.4 million
The network had an incredible 8 series average over 1 million Adults 25-54 and Adults 18-49 and 5 series average over 1.5 million in 2nd Quarter:
Pawn Stars - 3.3 million Adults 25-54 / 3.1 million Adults 18-49
American Pickers -2.5 million Adults 25-54 / 2.2 million Adults 18-49
Swamp People - 2.1 million Adults 25-54 / 2.0 million Adults 18-49
Ax Men - 1.8 million Adults 25-54 / 1.7 million Adults 18-49
Ice Road Truckers -1.6 million Adults 25-54 / 1.5 million Adults 18-49
American Restoration - 1.4 million Adults 25-54 / 1.2 million Adults 18-49
Top Shot - 1.1 million Adults 25-54 / 1.2 million Adults 18-49
Mounted in Alaska - 1.1 million Adults 25-54 / 1.1 million Adults 18-49
With 8 series over 1 million and 5 over 1.5 million, HISTORY has more hit shows than any other network in cable.
And, earlier this quarter, HISTORY's groundbreaking special, Gettysburg, averaged 3.8 million total viewers, 1.7 million Adults 25-54 and 1.5 million Adults 18-49. It ranks as the 6th most watched special in network history
HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, Brad Meltzer's Decoded, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, The President's Book of Secrets and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.