NICKELODEON'S BIG TIME RUSH, SUPAH NINJAS WIN TIME PERIODS ACROSS ALL TV

NEW YORK - June 28, 2011 - Nickelodeon scored on Saturday night (June 25) with new episodes of live-action hits Big Time Rush and Supah Ninjas. A new episode of Big Time Rush, "Big Time Break Up"( 8 p.m. ET/PT), delivered 3.6 million total viewers and cinched the top spot in the time period across broadcast and basic cable with kids 2-11 (5.3/1.9 million), kids 6-11 (7.0/1.5 million), tweens 9-14 (6.6/1.4 million) and total viewers. The new episode bested its closest competition by double-digits with total viewers (+95%), kids 2-11 (+77%), kids 6-11 (+67%) and T9-14 (+120%).

The primetime premieres continued with the latest addition to Nick's live-action roster, Supah Ninjas, at 8:30 p.m. The half-hour episode drew 2.6 million total viewers and won its time period with kids 2-11 (4.2/1.5 million), kids 6-11 (5.6/1.2 million) and tweens 9-14 (4.8/1.0 million). Supah Ninjas outpaced its closest competitor by double-digits with total viewers (+43%), kids 2-11 (+56%), kids 6-11 (+51%) and tweens 9-14 (+71%).

Nickelodeon, now in its 32st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).