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[07/12/11 - 11:17 AM]
TNT's Epic Series "Falling Skies" Continues to Reign as Cable's Top New Drama
Turner spins the numbers for the week of July 4-10.

[via press release from Turner]

TNT

TNT's epic series Falling Skies continues to reign as cable's top new drama. Sunday, the show drew 3.9 million viewers (Live + Same Day), with 1.8 million adults 18-49 and 2.1 million adults 25-54. The July 3 episode grew to an extraordinary 6.1 million viewers in Live + 3 viewing, with 2.8 million adults 18-49 and 3.3 million adults 25-54. The June 26 episode grew to 6.2 million viewers, 3.1 million adults 18-49 and 3.5 million adults 25-54 in Live + 7.

On Sunday, TNT's hit caper series Leverage scored big growth in Live + Same Day, with 3.2 million viewers (+32% over the prior week's episode), 1.1 million adults 18-49 (+23%) and 1.5 million adults 25-54 (+40%). According to Live + 3 data, the July 3 episode grew to 3.9 million viewers, 1.5 million adults 18-49 and 1.9 million adults 25-54. And in Live + 7, the June 26 season 4 premiere topped out at 4.9 million viewers (+17% vs. season 3 premiere), 2 million adults 18-49 (+7%) and 2.3 million adults 25-54 (+4%).

TNT's Memphis Beat led off Tuesday night with outstanding growth compared to the prior week. The drama stirred up 4.3 million viewers in Live + 3 (3.3 million (Live + Same Day), up 12% vs. the previous week, with 1.2 million adults 18-49 (824,000 L+SD) and 1.4 million adults 25-54 (1 million L+SD). HawthoRNe registered 3.2 million viewers in Live + 3 (2.5 million L+SD), with 1.3 million adults 18-49 (1 million L+SD) and 1.5 million adults 25-54 (1.2 million L+SD), up 3% in all three categories compared to the previous week.

Wednesday night's episode of TNT's hit series Franklin & Bash scored 3.7 million viewers in Live + 3 (2.6 million Live + Same Day), up 11% over the prior week. The show also garnered 1.8 million adults 18-49 (1.2 million L+SD), up 15% over the prior week, and 1.8 million adults 25-54 (1.2 million L+SD), up 11%. The Peabody Award-winning Men of a Certain Age closed out its second season with big growth over the previous week. The season finale scored 2.4 million viewers in Live + 3 (1.8 million L+SD), up 5% vs. the prior week; 840,000 adults 18-49 (584,000 L+SD), up 18%; and 1.1 million adults 25-54 (760,000 L+SD), up 12%.

TNT's NASCAR Summer Series coverage continued strong, with Sunday's race coverage from Kentucky averaging 5 million viewers to rank as basic cable's top sports telecast for the week. The race grew 8% in total viewers over the corresponding race last year, while households were up 11% to 3.5 million and household rating was up 7% to 3.0. The race saw particularly strong growth among adults 18-34 (455,000; +24%) and men 18-34 (293,000; +31%). Through its first five races, TNT's NASCAR Summer Series is averaging a 3.2 U.S. household rating, up 7% over last year's performance.

Adult Swim

A solid performance from a new episode of Adult Swim's original series Childrens Hospital (Thursday, 12 a.m.) ranked #1 in its time period on ALL television among adults 18-34, 18-49 and 18-24.

Boosted by the performances of its original series, Adult Swim once again ranked #1 for Total Day Delivery of adults 18-34 and 18-49, and men 18-34 and 18-49. Adult Swim programming accounted for 18 of the top 50 telecasts of the week on basic cable among adults 18-34, and 28 of the top 50 among men 18-34, both more than any other network.

Cartoon Network

Across the second week of July 2011, Cartoon Network's Early Evening performance (Mon-Sun, 7-9 p.m.) earned significant double-digit growth vs. the same time period last year - kids 6-11 average delivery (573,000) increased by 61%, kids 2-11 (826,000) increased by 44% and kids 9-14 (400,000) increased by 61%. In Total Day (Mon-Sun, 6 a.m.-9 p.m.), delivery grew by double digits across the board as well - kids 6-11 (461,000) grew by 28%, kids 2-11 (662,000) grew by 12% and kids 9-14 (352,000) grew by 36%.

On July 4, Cartoon Network's Monday night (7-9 p.m.) stood out as TV's #1 destination for kids and boys 9-14. Animated comedy series Johnny Test (7 p.m.) ranked #1 in its time period across all kids 2-11, 6-11 and 9-14, and boys 2-11, 6-11 and 9-14. Similarly, The Amazing World of Gumball (7:30 p.m.), ranked #1 in it is time period with kids 9-14, and boys 2-11, 6-11 and 9-14.

On Tuesday night, Juggernaut original series The Looney Tunes Show (8 p.m.) topped all TV programs as the #1 show in its time period among kids 2-11, 6-11 and 9-14, and boys 2-11, 6-11 and 9-14. The night overall (7-9 p.m.) ranked as the #1 TV destination for all boys 2-11, 6-11 and 9-14.

Wednesday night's line-up (7-9 p.m.) of alternative programming earned solid delivery gains among all kids - average kids 6-11 delivery (502,000) improved by 12%, kids 2-11 (695,000) improved by 5%, and kids 9-14 (390,000) improved by 33%. Dude, What Would Happen (8 p.m.) charted significant gains across all kids and boys demos, particularly kids 9-14 (409,000) which grew by 52% compared to last year's telecast. Similarly, Destroy Build Destroy (8:30) posted double-digit gains among kids 9-14 (380,000/ up 21%) and boys 9-14 (331,000/ up 20%).

HLN

HLN ranked as the most-watched network on all of television on Tuesday, July 5, during the quarter hour of the Casey Anthony verdict (2:15-2:30 p.m. ET), garnering 5.2 million total viewers and beating second-ranked ABC by 68% among total viewers.

TBS

CONAN was on break last week. The show continued to score strong gains in time-shifted viewing, garnering a total of 1 million viewers; 491,000 adults 18-34; and 710,000 adults 18-49 in Live + 7 delivery for the week of June 20.

truTV

truTV's blockbuster series Hardcore Pawn drew more than 1.6 million viewers Tuesday at 9 p.m. and ranked among basic cable's top 5 programs in its timeslot among adults 18-49, men 18-34 and men 18-49, with triple-digit demo growth compared to the same timeslot last year.

truTV's newest hit, Storage Hunters, delivered more than 1.7 million viewers Tuesday at 10 p.m., garnering huge time-period growth and ranking among basic cable's Top 5 programs in the timeslot with men 18-49.

truTV's World's Dumbest... wrangled more than 1.5 million viewers Thursday at 9 p.m., ranking among basic cable's Top 5 shows in the timeslot and scoring significant time-period growth with key male and adult demos.





  [july 2011]  
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· AMAZING WORLD OF GUMBALL, THE (CARTOON)
· CHILDRENS HOSPITAL (ADULT SWIM)
· DESTROY BUILD DESTROY (CARTOON)
· DUDE, WHAT WOULD HAPPEN (CARTOON)
· FALLING SKIES (TNT)
· FRANKLIN & BASH (TNT)
· HARDCORE PAWN (TRUTV)
· HAWTHORNE (TNT)
· JOHNNY TEST (CARTOON)
· LEVERAGE (TNT)
· LOONEY TUNES SHOW, THE (CARTOON)
· MEMPHIS BEAT (TNT)
· MEN OF A CERTAIN AGE (TNT)
· STORAGE HUNTERS (TRUTV)
· TRUTV PRESENTS: WORLD'S DUMBEST… (TRUTV)





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