LAST NIGHT'S SEASON 4 PREMIERE OF BREAKING BAD ACHIEVES ITS HIGHEST RATINGS EVER (2.6 million total viewers and 1.45 Million A18-49)

· delivering significant gains across the board vs. last season's debut in March '10:

· +59% in A18-34,

· +26% A18-49, +22% A25-54,

· +30% in Total viewers.

Dominates MAD MEN's 4th season premiere in July '10

· by +56% in A18-34,

· +142% in M18-34

· +19% in A18-49

BREAKING BAD holds the unique distinction of growing EVERY season on AMC, and achieves best Season 4 growth (compared to prior season) of any current drama across key demos (A18-34, A18-49, A25-54).

BREAKING BAD "Box Cutter" / AMC / 7/17/11, Sun 10-11:04 PM / Cvg Rtg / 000 (Live + SD), Fast National Data

Avg 1.45 Mil A18-49 (1.32 Rtg), 1.43 Mil A25-54 (1.38 Rtg), 0.92 Mil M18-49 (1.70 Rtg), 0.53 W18-49 (0.96 Rtg), and 2.58 Mil total viewers.

Lead-in and cable competitive data available this afternoon.