[07/19/11 - 12:35 PM]
Disney Channel Sweeps Total Day for the 5th Consecutive Week in Target Kids and Tweens
Disney Channel spins the numbers for the week of July 11-17.

[via press release from Disney Channel]

Weekly Ratings Highlights for July 11, 2011 Final National Ratings

Disney Channel Sweeps Prime and Total Day in Kids 6-11 and Tweens 9-14

~Marks Fifth Consecutive Week Sweeping No. 1 Rank in Total Day

~Extends its Dominance in Prime to More Than 6 Consecutive Years

~Holds TV's Top 3 Telecasts in Tweens 9-14, and 10 of the Top 11 Overall

Friday's "Phineas and Ferb" is the Week's No. 1 TV Telecast in Kids 6-11

~Sets a Series High for its 2nd Consecutive Original Telecast in Tween Girls

~Is the Series' No. 3 Telecast of All Time in Kids 6-11 and Tweens 9-14

Friday's "A.N.T. Farm" is TV's No. 1 Telecast in Tweens 9-14

~Ranks as the Series' No. 2 Telecast on Record

~Surges by Double-Digit Percent Margins Over its Most Recent Original

"PrankStars" is TV's No. 2 Show in Tweens 9-14, Behind "A.N.T. Farm"

"Friends for Change Games" Scores Again Across Platforms

~Peaks on Friday with Nearly 5 Million Viewers - the Event's 2nd-Most-Watched Segment

~ Page Views Soar by Nearly 2 Million Week to Week, Totaling Nearly 11 Million to Date

~Over 28 Million Unique Viewers Across the U.S. Have Watched the Event on TV

Disney Channel: Weekly Highlights

During the week of July 11, Disney Channel ranked as TV's No. 1 network in Total Day among Kids 6-11 (884,000/3.6 rating) and Tweens 9-14 (691,000/2.8 rating) for the 5th consecutive week. Fronted by "A.N.T. Farm," Disney Channel held TV's Top 3 telecasts in Tweens 9-14, and 10 of the week's Top 11 TV telecasts overall among both Kids 6-11 and Tweens 9-14.

In Prime, Disney Channel was cable's No. 1 network for the 323rd consecutive week among Kids 6-11 (1.3 million/5.2 rating), extending its No. 1 streak to well over 6 years on a weekly basis, and placed No. 1 for the 320th time in the previous 323 weeks among Tweens 9-14 (979,000/4.0 rating).

· Friday's all new "Phineas and Ferb" (9:05 - 9:30 p.m.) tied an all new "Spongebob" on Nickelodeon as the week's No. 1 TV telecast in Kids 6-11 (2.1 million/8.5 rating) and was the No. 1 animated TV telecast in Tweens 9-14 (1.6 million/6.4 rating).

· Impressively, for its 2nd straight original airing, "Phineas and Ferb" hit a series high in Tween Girls (1.0 million/8.5 rating) and was the series' No. 3 telecast of all time in Kids 6-11 and Tweens 9-14.

· Friday's original "A.N.T. Farm" (8:35 - 9:00 p.m.) was the week's No. 1 TV telecast in Tweens 9-14 (1.8 million/7.2 rating), delivered its 2nd-most-watched telecast to date among Kids 6-11 (2.0 million/8.2 rating), and surged by hefty double-digit percent margins week to week among Total Viewers (+11% - 3.9 million vs. 3.5 million).

· Friday's launch of original series "PrankStars" (8:00 - 8:30 p.m.), a hidden camera series featuring Disney Channel stars Selena Gomez, Debby Ryan and Mitchel Musso, ranked as TV's No. 2 telecast for the week among Tweens 9-14 (1.6 million/6.6 rating), and was the No. 2 live-action telecast among Kids 6-11 (1.9 million/7.6 rating), ranking behind lead-out "A.N.T. Farm" in both demos.

· Versus year-ago time period averages, "PrankStars" grew by 11% in Total Viewers (3.9 million vs. 3.5 million), by 27% in Kids 6-11 (1.9 million vs. 1.5 million) and by 23% in Tweens 9-14 (1.6 million vs. 1.3 million).

"Friends for Change Games"

"Disney Friends for Change Games," an example of the great synergy between Disney Channels Worldwide and Disney Corporate Citizenship, continues to be a huge success across multiple platforms. Featuring over 30 Disney Channel and Disney XD stars from around the globe playing on behalf of environmental charities, the games launched on Disney Channel on June 24 and on Disney XD on June 27 to tremendous fanfare, reaching over 28 million unique Total Viewers on television, including nearly 13 million unique Kids 6-14.

· On Friday, the games delivered 4.7 million Total Viewers at 8:30 p.m., standing as the event's 2nd-most-watched segment to date.

· Also impressive, in a single week page views for the online "Disney Friends for Change Games" more than doubled, jumping by nearly 2 million page views (3.2 million vs. 1.4 million) to exceed 11 million page views since its June launch.

As a reminder, teams and charities are listed below:

Blue Team playing to benefit Ocean Conservancy

Captain: Debby Ryan ("Jessie"), Allisyn Ashley Arm ("So Random!"), Olavo Cavalheiro (Disney Channel Brazil), Hutch Dano ("Zeke and Luther"), Roshon Fegan ("Shake It Up"), Doc Shaw ("Pair of Kings"), Stefanie Scott ("A.N.T. Farm") and Jake Short ("A.N.T. Farm").

Green Team playing to benefit Fauna and Flora International

Captain: Brandon Mychal Smith ("So Random!"), Valeria Baroni (Disney Channel Argentina), Paula Dalli (Disney Channel Spain), Adam Hicks ("Zeke and Luther"), David Henrie ("Wizards of Waverly Place"), Sterling Knight ("So Random!"), Ryan Ochoa ("Pair of Kings"), Eve Ottino (Disney Channel France) and Bella Thorne ("Shake It Up").

Yellow Team playing to benefit UNICEF

Captain: Bridgit Mendler ("Good Luck Charlie"), Jorge Blanco (Disney Channel Mexico), Valentina Colombo (Disney Channel Italy), Adam Irigoyen ("Shake It Up"), China Anne McClain ("A.N.T. Farm"), Sierra McCormick ("A.N.T. Farm"), Logan Miller ("I'm in the Band") and Gregg Sulkin ("Wizards of Waverly Place" and Disney Channel UK).

Red Team playing to benefit World Wildlife Fund

Captain: Mitchel Musso ("Pair of Kings"), Jake T. Austin ("Wizards of Waverly Place"), Doug Brochu ("So Random!"), Kelsey Chow ("Pair of Kings"), Davis Cleveland ("Shake It Up"), Dean Delannoit (Disney Channel Holland and Belgium), Carlon Jeffrey ("A.N.T. Farm"), and Zendaya ("Shake It Up").

About Disney Friends for Change

Disney Friends for Change, part of Disney Corporate Citizenship, is a multi-platform initiative that helps inspire kids and families to join together and make a positive impact on their world. Through PSAs on-air and online tool-kits, the program aims to provide useful information to help kids make small changes that add up to big differences. As part of the program, Disney donates $1 million dollars annually to fund projects all around the globe ranging from educational and community programs to species and habitat protection. Friends for Change currently has more than four million actions taking place from kids in 33 countries throughout the United States, Europe, Latin America, Japan, India and China. Disney Corporate Citizenship focuses on three key principles: act and create in an ethical manner; champion the happiness and well-being of kids and families; and inspire those around us to make a lasting, positive change in the world. For more information on Friends for Change, please visit http://disney.go.com/projectgreen. For more information on Disney Corporate Citizenship, please visit www.disney/citizenship2010

Source: NTI, U.S. ratings, Live + Same Day: week of 7/11/11-7/10/11; "Friends for Change Games": 6/24-7/10/11. Reach: NPower, most current, based on 1 minute of viewing. Online: Omniture.

  [july 2011]  


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