Quick Take for Tuesday, July 19, 2011
(Fast Affiliate Live + Same Day Ratings)
ABC's Replay "Wipeout" Beats NBC's "It's Worth What?" Debut in Adults 18-34
Opposite Strong Unscripted Competition on NBC and Fox at 9pm, ABC's "101 Ways to Leave a Game Show" Posts Week-to-Week Gains in Viewers and Young Adults
ABC's "Combat Hospital" is Up Over the Prior Week
and Builds its Hour Year Over Year in Total Viewers
Tuesday Night (8:00-11:00 p.m.)
ABC was up week to week in Total Viewers (4.7 million vs. 4.6 million) and across all key Men demos (M18-34/M18-49/M25-54).
"Wipeout" (8:00-9:00 p.m.)
From 8:00-9:00 p.m., ABC's repeat "Wipeout" defeated the series debut of NBC's "It's Worth What?" by 8% in Adults 18-34 (1.4/5 vs. 1.3/5) and by 50% in Men 18-34 (1.2/5 vs. 0.8/3). The ABC series was also the top-rated broadcast show in the hour with Teens 12-17 and Kids 2-11.
· "Wipeout" built from the prior week's repeat by 8% in Adults 18-34 and by 20% in Men 18-34, marking the series' best repeat numbers in the hour this summer. In addition, "Wipeout" equaled its 2nd-best numbers in the hour this summer in Teens 12-17 and Kids 2-11.
"101 Ways to Leave a Game Show" (9:00-10:00 p.m.)
Opposite the first hour of NBC's "America's Got Talent" and Fox's "MasterChef" at 9 o'clock, "101 Ways to Leave a Game Show" grew week to week by 4% in Total Viewers (4.8 vs. 4.6 million) and 8% in Adults 18-34 (1.4/4 vs. 1.3/4). The show also built over the prior week by 13% in Kids 2-11 to hit a series high.
· "101 Ways to Leave a Game Show" substantially improved its time period for ABC, topping an original airing of the gamer "Downfall" on the same night last summer (7/20/10) by 1.6 million viewers (4.8 million vs. 3.2 million) and by 36% in Adults 18-49 (1.5/4 vs. 1.1/3).
"Combat Hospital" (10:00-11:00 p.m.)
At 10:00 p.m., up against the second hour of NBC's "America's Got Talent," ABC's "Combat Hospital" grew its overall viewer audience week to week (3.8 million vs. 3.7 million) and also grew its hour year to year by 27% in overall viewers, bettering original programming on the same night last year (3.0 million for "Primetime: Family Secrets").
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 41% currently, from 37% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 7/19/11.