Quick Take for Week of July 18-24, 2011 - Final National Ratings
Disney XD Delivers its Most-Watched Week Ever in Total Day in Tweens 9-14
~Is the Network's 2nd-Most-Watched Week Ever in Target Demos
"Pair of Kings," "Zeke and Luther" and "Kickin It" Set Series Highs
~Drives Disney XD to its Most-Watched Monday Ever and 2nd-Most-Watched Day Overall
Monday's All New "Kickin' It" is Disney XD's No. 2 Live-Action Telecast Ever
~Series Now Accounts for the Network's Top 2 Live-Action Telecasts of All Time
Powered by series highs for "Pair of Kings," "Zeke and Luther" and newcomer "Kickin' It," this week stood as Disney's XD most-watched week of all time in Total Day in Tweens 9-14 (153,000), and 2nd-most-watched week in its history among Kids 6-14 (238,000), Boys 6-14 (138,000) and Kids 6-11 (194,000), behind only the week of 6/13/11. Disney XD also delivered its 2nd-most-watched week in Prime in Kids 6-14 (280,000), Kids 6-11 (231,000) and Tweens 9-14 (179,000), behind only the week of 6/13/11.
Impressively, boasting highs for its key Monday original series, Monday, July 18 was Disney XD's most-watched Monday ever and overall, ranked as Disney XD's 2nd-most-watched day on record in Boys 9-14 (128,000), and the 3rd-most-watched day in the network's history in Kids 6-14 (331,000), Boys 6-14 (198,000), Kids 6-11 (282,000) and Boys 6-11 (167,000).
· Monday's all new "Pair of Kings" (8:00 - 8:30 p.m.) delivered series highs in Total Viewers (1.1 million), Kids 6-14 (726,000/2.0 rating), Kids 6-11 (620,000/2.5 rating) and Boys 6-11 (289,000/2.3 rating). In addition, "Pair of Kings" lifted Disney XD to time period highs among Kids 6-14 and Kids 6-11, and 2nd-best levels ever among Tweens 9-14.
· On Monday at 8:30 p.m., "Kickin' It" posted series highs in Boys 6-11 (299,000/2.4 rating) and Boys 9-14 (233,000/1.9 rating), and became the network's No. 2 live-action telecast of all time in Kids 6-14 (793,000/2.2 rating), Kids 6-11 (658,000/2.7 rating) and Tweens 9-14 (545,000/2.2 rating), behind only its series high performance on 6/20/11.
· Impressively, "Kickin' It" accounts for Disney XD's Top 2 live-action telecasts in its history in Kids 6-14, Kids 6-11 and Tweens 9-14 with its airings on 6/20/11 and 7/18/11.
· At 9 o'clock on Monday, "Zeke and Luther" recorded series highs in Kids 6-11 (509,000/2.1 rating) and Boys 6-11 (277,000/2.2 rating), and was the series' No. 2 telecast ever in Kids 6-14 (584,000/1.6 rating), driving the channel to time period highs in the target measures.
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television,
online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.
Source: NMR, final national U.S. ratings, week of 7/18/11, Live + Same Day. Series premieres ranked among all Disney XD/Toon Disney premieres (10/2/00-7/24/11).