CBS MAKES IT FOUR WINS IN A ROW

Network Is Also First in Adults 25-54 for the Second Straight Week

All Three "Big Brother" Broadcasts Sweep Their Time Periods in Viewers and Key Demos

All Three Broadcasts Place among the Top 10 Programs of the Week in Adults 18-49, Adults 18-34 and Adults 25-54

CBS Has the Week's Top 14 Scripted Programs

CBS won its fourth consecutive week in viewers and second straight week in adults 25-54 paced by time-period-winning performances by all three editions of BIG BROTHER and the top 14 scripted series, according to Nielsen live plus same day ratings for the week ending July 31, week 45 of the 2010-2011 television year.

All three BIG BROTHER broadcasts (Wednesday, Thursday and Sunday) swept their time slots and placed among the top10 in adults 18-49, adults 18-34 and adults 25-54.

NCIS, THE BIG BANG THEORY, FLASHPOINT, NCIS: LOS ANGELES, CSI: CRIME SCENE INVESTIGATION, THE MENTALIST, BLUE BLOODS, CSI: NY, RULES OF ENGAGEMENT, CSI: MIAMI, HAWAII FIVE-0, CRIMINAL MINDS, TWO AND A HALF MEN and MIKE AND MOLLY were the week's top 14 scripted programs.

For the week in viewers: CBS (6.00m), NBC (4.96m), ABC (4.63m) and FOX (4.12m). Season-to-date in viewers, CBS (6.28m) leads NBC (6.00m), ABC (5.74m) and FOX (4.45m).

For the week in key demographics, CBS was tied for first in adults 25-54 (1.8/05, with FOX) and tied for second in adults 18-49 (1.3/04, with both NBC and ABC).

For the week in households: CBS (3.9/07), NBC (3.1/05), ABC (2.9/05) and FOX (2.5/04). Summer-to-date in households, CBS (4.1/07) is ahead of both NBC and ABC (3.6/06, each) and FOX (2.7/05).

CBS Weekly Highlights:

? BIG BROTHER WEDNESDAY was first in households (4.0/07), viewers (6.84m), adults 25-54 (2.9/09), adults 18-49 (2.4/08) and adults 18-34 (2.0/07).

BIG BROTHER THURSDAY was first in households (4.3/07), viewers (7.12m), adults 25-54 (3.2/09), adults 18-49 (2.6/08) and adults 18-34 (2.1/07) for the fourth consecutive week. Compared to last week, BIG BROTHER 13 THURSDAY was up +5% in households (from 4.1/07), +3% in adults 25-54 (from 3.1/08), even in both adults 18-49 and adults 18-34 and added +220,000 (from 6.90m, +3%). BIG BROTHER THURSDAY was the night's #1 program in adults 25-54, adults 18-49 and adults 18-34.

BIG BROTHER 13 SUNDAY (8:00-9:06PM) was first in households (4.7/08), viewers (8.17m), adults 25-54 (3.6/10), adults 18-49 (2.8/09) and adults 18-34 (2.3/08) for the fourth consecutive week. Compared to last week, BIG BROTHER 13 SUNDAY was up +12% in both households (from 4.2/07) and adults 18-49 (from 2.5/08), +20% in adults 25-54 (from 3.0/08), +10% in adults 18-34 (from 2.1/08) and added +1.14m viewers (from 7.03m, +16%). Note: There was a six minute CBS NEWS SPECIAL REPORT sustained during the broadcast. BIG BROTHER 13 SUNDAY was the night's #1 program in adults 25-54 and was tied with "True Blood" as the #1 program in adults 18-49.

Top CBS programs of the week: #3 NCIS (R) (an average of 8.91m viewers), #4 60 MINUTES (R) (8.88m), #5 BIG BROTHER 13 SUNDAY (8.17m), #7 THE BIG BANG THEORY (R) (7.15m), #8 BIG BROTHER 13 THURSDAY (R) (7.12m), #9 BIG BROTHER 13 WEDNESDAY (R) (6.84m), #10 FLASHPOINT (6.80m), #12 NCIS: LOS ANGELES (R) (6.52m), #13 CSI: CRIME SCENE INVESTIGATION (R) (6.33m), #15 THE MENTALIST (R) (6.22m), #16 BLUE BLOODS (R) (6.16m), #19 CSI: NY (R) (5.96m), #22 48 HOURS MYSTERY (R) (5.70m), #23 RULES OF ENGAGEMENT (R) (5.69m), #27 CSI: MIAMI (R) (5.42m), #29 HAWAII FIVE-0 (R) (5.40m) and #30 48 HOURS MYSTERY TUESDAY (R) (5.36m).

Prime averages are based on the following hours of rated broadcasts in Week #45:

CBS - 21.5 hours

NBC - 21.5 hours

ABC - 21.5 hours

FOX - 14.5 hours