[08/02/11 - 11:23 AM]
Disney XD Delivers its No. 1 Month on Record for the 2nd Straight Month
Disney XD spins the numbers for the month of July.

[via press release from Disney XD]

Ratings Highlights for July 2011 -- Final National Ratings

Disney XD Delivers its No. 1 Month on Record for the 2nd Straight Month

~Is Kids Growth Leader for the 4th Straight Month; Owns Longest Year-to-Year Streak

~Original Series "Kickin' It," "Pair of Kings" and "Zeke and Luther" Hit Series Highs

July 2011 - Total Day

Lifted by the record setting performances of original series "Kickin' It," "Pair of Kings" and "Zeke and Luther," for the second straight month Disney XD recorded its No. 1 month in the network's history in Total Day across the board -- Total Viewers (403,000), Kids 6-14 (232,000), Boys 6-14 (139,000), Kids 6-11 (189,000), Boys 6-11 (114,000), Tweens 9-14 (149,000) and Boys 9-14 (88,000) - and, with double-digit percent gains, stood as the month's year-to-year growth leader among all kid cable networks for the 4th consecutive month.

· Disney XD grew by the greatest margins year over year across all kid demos, including Kids 6-14 (+58% - 232,000 vs. 147,000), Kids 6-11 (+62% - 189,000 vs. 117,000) and Tweens 9-14 (+62% - 141,000 vs. 92,000).

· Disney XD has grown its Total Day audience year to year for 31 months in a row among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks.

· Disney XD at least doubled Nicktoons in Total Day among Kids 6-14 (104% - 232,000 vs. 114,000) and Kids 6-11 (115% - 189,000 vs. 88,000), and held the definitive edge among Boys 6-14 (70% - 139,000 vs. 82,000), Boys 6-11 (78% - 114,000 vs. 64,000), Tweens 9-14 (99% - 149,000 vs. 75,000) and Boys 9-14 (63% - 88,000 vs. 54,000).

July 2011 - Prime

Disney XD registered its No. 1 month of all time in Prime in Total Viewers (443,000), and delivered its No. 1 month on record for the second consecutive month among Kids 6-14 (255,000), Kids 6-11 (210,000), Boys 6-11 (127,000), Tweens 9-14 (163,000) and Boys 9-14 (97,000) -- posting the biggest year-to-year increases of any kid-targeting network for the fourth month in a row.

Year over year, Disney XD grew by double-digit percentages across the board: Kids 6-14 (+45% - 255,000 vs. 176,000), Boys 6-14 (+28% - 152,000 vs. 119,000), Kids 6-11 (+48% - 210,000 vs. 142,000), Boys 6-11 (+34% - 127,000 vs. 95,000), Tweens 9-14 (+50% - 163,000 vs. 109,000) and Boys 9-14 (+33% - 97,000 vs. 73,000).

· Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 31st consecutive month among Kids 6-11, and the 29th straight month among Boys 6-14 and Boys 6-11.

· Disney XD again dominated Nicktoons in Prime, exceeding the key competitor across all key demos, including by 70% among Kids 6-14 (255,000 vs. 150,000), by 35% in Boys 6-14 (152,000 vs. 113,000), by 72% among Kids 6-11 (210,000 vs. 122,000), by 37% in Boys 6-11 (127,000 vs. 93,000), by 77% among Tweens 9-14 (163,000 vs. 92,000) and by 41% among Boys 9-14 (97,000 vs. 69,000).

Programming Highlights

· Disney XD's No. 1 original series to date, on July 25 "Kickin' It" hit series highs in Boys 6-14 (422,000/2.3 rating), Boys 6-11 (329,000/2.6 rating) and Boys 9-14 (291,000/2.3 rating) for the 2nd straight week, ranking as the network's No. 1 original live-action telecast of all time in Boys 6-14, and No. 2 original live-action telecast ever in Boys 9-14.

· Impressively, "Kickin' It's" 6/20, 7/25 and 7/18 telecasts are Disney XD's Top 3 original live-action telecasts of all time in Tweens 9-14.

· At 8 o'clock, "Pair of Kings" delivered a Season 2-high performance among Boys 9-14 (229,000/1.8 rating), standing as the series' No. 2 telecast on record.

· At 9 o'clock on Monday, July 25, "Zeke and Luther" also recorded a series high for the 2nd consecutive week in Boys 6-11 (294,000/2.3 rating), and was the series' No. 2 telecast of all time in Total Viewers (769,000) and Kids 6-11 (469,000/1.9 rating). Moreover, "Zeke and Luther" powered Disney XD to its best numbers in the half hour ever in Boys 6-14 and Boys 6-11.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. July 2011: 6/27/11-7/31/11, most current; July 2010: 6/26/10-7/25/10, L7. Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. - 6 a.m.).

  [august 2011]  


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