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[08/04/11 - 09:54 AM]
"Big Brother" Tops Wednesday in Adults 18-49 and Adults 18-34
CBS spins the numbers for Wednesday, August 3.

[via press release from CBS]

"BIG BROTHER" TOPS WEDNESDAY IN ADULTS 18-49 AND ADULTS 18-34

"Big Brother" Up in Adults 18-49 and Adults 25-54 versus Last Week

BIG BROTHER WEDNESDAY was the night's top-rated program in adults 18-49 and adults 18-34 (tie) while posting gains in key measures versus last week, according to Nielsen preliminary live plus same day ratings for Aug. 3.

BIG BROTHER WEDNESDAY was first in households (4.2/07), viewers (6.75m), adults 25-54 (3.0/09), adults 18-49 (2.5/08) and tied for first in adults 18-34 (1.8/07, with FOX). Compared to last week, BIG BROTHER 13 WEDNESDAY was up +5% in households (from 4.0/07), +3% in adults 25-54 (from 2.9/09) and +4% in adults 18-49 (from 2.4/08).

Updated Wednesday ratings will be available this afternoon.





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· BIG BROTHER (CBS)





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