or


[08/09/11 - 02:59 PM]
ABC Family's "Switched at Birth" is Cable's No. 1 New Series of Summer 2011
ABC Family spins the numbers for Monday, August 8.

[via press release from ABC Family]

Ratings Highlights for Monday, August 8, 2011 Final National Ratings

ABC Family's "Switched at Birth" is Cable's No. 1 New Series of Summer 2011

~Series 1A Finale Ties as the Series' No. 1 Telecast in Adults 18-49

~Wraps as ABC Family's No. 2 Series Ever in Adults 18-49, Behind "Secret Life"

~Ranks No. 1 Across All Cable on Mondays in Key Demos at 9PM Throughout the Season

~Virtually Doubles Year-Ago Time Period Averages in Target 18-49s

"Switched at Birth" (9:00-10:00 p.m.)

For its season 1A, ABC Family's "Switched at Birth" wrapped the network's No. 2 series of all time in Adults 18-49 (1.8 million/1.3 rating), behind only "Secret Life," and is set to rank as the No. 1 new series of Summer 2011 in Adults 18-34 (1.1 million/1.6 rating), Women 18-34 (870,000/2.5 rating), Women 18-49 (1.4 million/2.1 rating), Viewers 12-34 (1.8 million/2.0 rating) and Females 12-34 (1.5 million/3.2 rating).

Monday's "Switched at Birth" finale tied as the series' No. 1 telecast in Adults 18-49 (1.7 million/1.3 rating), and tied as its No. 2 telecast ever in Adults 18-34 (1.1 million/1.6 rating), behind only the series high set in week 2.

· During its 1A season, "Switched at Birth" ranked as cable's No. 1 program in the hour in Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34.

· Summer 2011 to date, "Switched at Birth" is cable's No. 2 scripted series overall in Adults 18-34, Women 18-34 and Women 18-49, behind only "Secret Life."

· During the first half of its freshman season, "Switched at Birth" doubled year-ago time period levels in Adults 18-49 (+101% - 1.8 million vs. 896,000) and Women 18-49 (+95% - 1.4 million vs. 717,000), and generated huge double-digit percent increases across all remaining key demos: Total Viewers (+83%, 3.3 million vs. 1.8 million), Adults 18-34 (+80%, 1.1 million vs. 612,000), Women 18-34 (+75% - 870,000 vs. 498,000), Viewers 12-34 (+64% - 1.8 million vs. 1.1 million) and Females 12-34 (+58% - 1.5 million vs. 949,000).

Source: NTI, U.S. ratings. 8/8/11: Live + Same Day; Summer 2011 to date: 6/27/11-8/8/11, most current; Year-Ago: 6/8/10-8/9/10, Live + 7).





  [august 2011]  
S
M
T
W
T
F
S
 


· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (ABC FAMILY)





most recent ratings | view all posts
[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.

[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.

[08/25/15 - 08:37 AM]
"Bachelor in Paradise" and "Bachelor in Paradise: After Paradise" Both Hit Series Highs in Overall Viewers and Young Adults
ABC spins the numbers for Monday, August 24.

[08/24/15 - 01:46 PM]
"Fear the Walking Dead" Becomes the #1 Series Premiere in Cable History in Total Viewers and All Key Demos
AMC spins the numbers for Sunday, August 23.

[08/24/15 - 01:40 PM]
Investigation Discovery Shatters Network Records with the New Season Premiere of "Homicide Hunter: Lt. Joe Kenda," Delivering 3.8 Million Viewers P2+
Investigation Discovery further spins the numbers for Tuesday, August 18.

[08/24/15 - 12:43 PM]
"Under the Dome" Is the Week's Top Program in Live +7-Day Lift in Viewers and Adults 18-49 for the Second Straight Week
CBS further spins the numbers for the week of August 3-9.

[08/24/15 - 12:06 PM]
ABC Family's "The Fosters" Hits Multi-Month Highs for Summer Finale; Season Debut of "Young & Hungry" Wins Its Time Period Across Target Demos
ABC Family further spins the numbers for Monday, August 17 and Wednesday, August 19.

[08/24/15 - 08:41 AM]
Sunday's Broadcast Ratings: FOX Tops Demos with NFL Preseason
Coverage of the Rams at the Titans puts the network on top among adults 18-49.