[08/09/11 - 10:28 AM]
ABC Finishes in a Virtual Tie for No. 1 During the Week in Adults 18-49
ABC spins the numbers for the week of August 1-7.

[via press release from ABC]

Primetime Ratings Report For the week of August 1, 2011 (Based on National Live + Same Day Program Ratings)

ABC Finishes in a Virtual Tie for No. 1 During the Week in Adults 18-49, Claiming 5 of the Top 20 TV Programs in the Key Young Adult Sales Demo

The Net Equals its Top-Rated Non-Sports Week This Summer in Adults 18-49

Hitting Summer Highs on the Night, ABC Wins Monday in Viewers and Young Adults

Generating its Biggest Audience of the Season, the Season Finale of ABC's "The Bachelorette" Leads its Slot to Stand as Monday's Most-Watched TV Show

Beating its Combined CBS and NBC Competition, ABC's "The Bachelorette: After the Final Rose" Scores the Net's Best Summer Numbers in the Hour in 1 Year

ABC's "Wipeout" Hits Summer Highs on Tuesday in Viewers and Young Adults

Retaining 95% of its Lead-in with Adults 18-49, ABC's "Take the Money & Run" Debuts with the Network's Top Series Rating in the Time Slot This Summer

Posting Double-Digit Percentage Week-to-Week Gains in Adults 18-49, ABC's "Combat Hospital" Equals its Best Results Since June

ABC Generates its 2nd-Biggest Wednesday Audience of the Summer

"Primetime Nightline" Surges Week to Week and Improves its Hour Year to Year

ABC's "Wipeout" Runs as the Most-Watched TV Show in Thursday's 8 O'clock Hour For the 7th Straight Week, and Leads in Adults 18-49 for the 6th Time in 7 Weeks

Continuing to Improve its Time Period Year to Year for ABC, "Rookie Blue" is the No. 1 Broadcast Series in its Hour with Adults 18-49 for the 6th Time in 7 Telecasts

ABC Finishes No. 1 for the 5th Straight Friday Among Major Networks In Adults 18-49, while "20/20" is the Night's No. 1 TV Show in Adults 25-54

Hitting a Summer-High Number, ABC's Repeat "America's Funniest Home Videos" Is No. 1 in its Sunday 7pm Slot for the 4th Straight Telecast Among Adults 18-49

WEEK No. 46:

During the week of August 1, 2011, ABC finished in a virtual tie for No. 1 among Adults 18-49 with Fox (pacing within 1-tenth of a rating point and tied in audience share - 1.4/5 vs. 1.5/5). Additionally, the Net ranked No. 1 with Adults 25-54 (tie) and won the week with key Women (W18-49/W25-54).

· Growing week to week in viewers (+9% - 5.0 million vs. 4.6 million) and young adults (+8% - 1.4/5 vs. 1.3/4), ABC drew its biggest audience in 4 weeks (since w/o 7/4/11) and equaled its highest-rated non-sports week this summer in Adults 18-49. In addition, ABC was up the most over the prior week in Total Viewers, and the only broadcaster to grow in Adults 18-49.

Rankings: ABC claimed 5 of the week's Top 20 TV shows among Adults 18-49: "The Bachelorette" and "The Bachelorette: After the Final Rose" tied at No. 5, "Wipeout-TUES" and "Wipeout-THURS" tied at No. 16 and "Take the Money & Run" - No. 20. The Net aired 2 of the Top 5 most-watched shows overall with "The Bachelorette" (No. 3) and "The Bachelorette: After the Finale Rose" (No. 5). ABC delivered the No. 1 newsmagazine for the 6th time in 7 weeks among Adults 18-49, as "Primetime Nightline: Beyond Belief" and "20/20" tied for the top position.


With strong turnouts for the season closer of "The Bachelorette" and "The Bachelorette: After the Final Rose" special, ABC delivered a definitive victory on Monday night, beating second-place Fox by 4.0 million viewers (9.6 million vs. 5.6 million) and by 17% among Adults 18-49 (2.8/8 vs. 2.4/7). In fact, the Net ranked No. 1 in all 6 half-hours on Monday evening with viewers and young adults.

· ABC has registered as the most-watched television network on every regular Monday of Summer 2011 (excluding only July 4th), holding the top position on 20 of the past 21 weeks.

· ABC scored Monday summer highs in both Total Viewers and Adults 18-49.

"The Bachelorette" (8:00-10:02 p.m.)

On its 7th-season finale, ABC's "The Bachelorette" once again rose to the top of its 2-hour time period, leading its nearest competitor (Fox) by 4.3 million viewers (9.8 million vs. 5.6 million) and by 17% in Adults 18-49 (2.8/8 vs. 2.4/7). Building by 18% in Total Viewers and by 32% in Adults 18-49 from start to finish, "The Bachelorette" attracted 10.7 million viewers during its final half-hour as Ashley picked J.P. Rosenbaum and then accepted his marriage proposal. "The Bachelorette" qualified as Monday's most-watched TV show on every original telecast this summer.

· Building its numbers for the 2nd week in a row, "The Bachelorette" produced its most-watched telecast this season.

· Drawing an average audience of 9.0 million viewers and a 2.9 rating, 8 share in Adults 18-49 during its seventh season, ABC's "The Bachelorette" generated the series' 2nd-strongest summer edition ever.

"The Bachelorette: After the Final Rose" (10:02-11:00 p.m.)

Towering over the 10 o'clock hour, ABC's "The Bachelorette: After the Final Rose" beat its combined CBS and NBC competition in the time period by wide margins in both Total Viewers (+22% - 9.3 million vs. 7.6 million) and Adults 18-49 (+75% - 2.8/8 vs. 1.6/5). ABC's "After the Final Rose" special built on its lead-in to stand as Monday's No. 1 TV program in Adults 18-49.

· Posting summer highs, "The Bachelorette: After the Final Rose" generated the Network's strongest summer performance in the hour in 1 year - since 8/2/10.


Featuring the series premiere of "Take the Money & Run" at 9:00 p.m., ABC surged over the prior week by 18% in Total Viewers (5.2 million vs. 4.4 million) and by 33% in Adults 18-49 (1.6/5 vs. 1.2/4). The Net attracted its largest overall Tuesday audience in 6 weeks (since 6/21/11) and tied its best non-sports young adult number this summer.

"Wipeout" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's "Wipeout" earned second place in Total Viewers and Adults 18-49, while ranking as the No. 1 broadcast program in the slot with Teens 12-17 and Kids 2-11. Opposite its unscripted competition in the hour, "Wipeout" drew a larger overall audience than Fox's "Hell's Kitchen" (6.5 million vs. 6.3 million) and outdelivered NBC's "It's Worth What?" by 67% in Adults 18-49 (2.0/7 vs. 1.2/4).

· Building nicely over its last original airing (on 6/28/11) in viewers (+18%) and young adults (+11%), "Wipeout" scored summer highs in the time period on both Nielsen measures.

"Take the Money & Run" (9:00-10:00 p.m.)

Against established unscripted competition from 9:00-10:00 p.m. on NBC (opening hour of "America's Got Talent") and Fox ("Masterchef"), ABC's "Take the Money & Run" debuted with impressive lead-in retention, holding 95% of "Wipeout's" Adult 18-49 audience, 100% in Adults 18-34 and building by 7% in Men 18-34.

· Boosting the hour week to week in Total Viewers (+20% - 5.3 million vs. 4.4 million) and Adults 18-49 (+36% - 1.9/5 vs. 1.4/4), "Take the Money & Run" produced ABC's largest audience in the hour in 5 weeks (since 6/28/11) and equaled the Net's highest young adult rating with a series in the time slot this summer.

"Combat Hospital" (10:00-11:00 p.m.)

Up against the final hour of "America's Got Talent" at 10:00 p.m., ABC's "Combat Hospital" grew week to week in Adults 18-49 (+11% - 1.0/3 vs. 0.9/3) and Adults 25-54 (+9% - 1.2/3 vs. 1.1/3), tying the series' best results in five and four weeks, respectively - since 6/28/11 and 7/5/11.


With 4 comedy repeats leading into "Primetime Nightline: Beyond Belief," ABC surged week to week by 22% in Total Viewers (4.5 million vs. 3.7 million) and by 18% in Adults 18-49 (1.3/4 vs. 1.1/3), producing its 2nd-most-watched Wednesday night this summer and equaling its highest young adult number since mid-June - since 6/15/11. In addition, the Net soared over the same Wednesday last year by 18% in viewers and by 18% in young adults (3.8 million vs. 1.1/3 on 8/4/10).

"The Middle" (8:00-8:30 p.m.)

At 8 o'clock, ABC's replay "The Middle" grew over the prior week's repeat by 10% in Total Viewers (4.3 million vs. 3.9 million) and by 33% in Adults 18-49 (1.2/4 vs. 0.9/3), generating the Net's largest audience in the half-hour in 8 weeks (since 6/8/11) and 2nd-best young adult rating of the summer. In fact, "The Middle" produced its best repeat performance in Adults 18-49 in any time period since the beginning of June (6/1/11).

· The ABC sophomore comedy was up over its year-ago rebroadcast in the time slot by 5% in viewers and by 20% in young adults (4.1 million and 1.0/3 on 8/4/10).

"Modern Family-Wed 8:30PM" (8:30-9:00 p.m.)

Growing over the prior week's encore by 10% in Total Viewers (4.4 million vs. 4.0 million) and by 17% in Adults 18-49 (1.4/5 vs. 1.2/4), ABC's replay "Modern Family" at 8:30 p.m. posted the Net's 2nd-best numbers in the half-hour this summer.

"Modern Family" (9:00-9:31 p.m.)

At 9:00 p.m., ABC's repeat "Modern Family" defeated CBS' replay "Criminal Minds" in the half-hour by 15% in Adults 18-49 (1.5/5 vs. 1.3/4) and qualified as Wednesday's No. 1 scripted show on the major nets in young adults.

· The ABC comedy gained 7% week to week in Adults 18-49 to match the series' best repeat performance in the time slot in 5 weeks - since 6/29/11.

"Primetime Nightline: Beyond Belief" (10:00-11:00 p.m.)

At 10 o'clock, ABC's "Primetime Nightline: Beyond Belief" improved on the previous week's performance in the hour ("Primetime Nightline: Celebrity Secrets") by 2.0 million Viewers (5.5 million vs. 3.5 million), by 30% in Adults 18-49 (1.3/4 vs. 1.0/3) and by 31% in Adults 25-54 (1.7/5 vs. 1.3/3).

· On average this summer to date, "Primetime Nightline" is improving ABC's performance in the hour by 15% in Total Viewers, by 22% in Adults 18-49 and by 23% in Adults 25-54 over the comparable nights last year.


ABC ranked as the 2nd-most-watched network on Thursday (5.6 million) to a "Big Brother"-driven CBS, outdelivering Fox (4.0 million and 1.2/4) by 1.6 million viewers and by 33% with young adults.

"Wipeout" (8:00-9:00 p.m.)

ABC's "Wipeout" qualified as the most-watched TV show (6.6 million) in Thursday's 8 o'clock hour for the 7th consecutive week and led its slot in Adults 18-49 (2.0/7) for the 6th time in 7 weeks, defeating its unscripted time period competition on Fox ("So You Think You Can Dance" = 5.4 million and 1.7/6) by 1.2 million viewers and by 18% in young adults.

· The wide-appealing ABC unscripted series stood as Thursday's highest-rated broadcast show in Teens 12-17 and Kids 2-11 for the 6th week running.

"Expedition Impossible" (9:00-10:00 p.m.)

From 9:00-10:00 p.m., ABC's freshman "Expedition Impossible" finished second among the major nets in the hour to CBS' veteran "Big Brother 13" in both Total Viewers (4.8 million) and Adults 18-49 (1.4/4).

· Building by 13% week to week (1.8/5 vs. 1.6/5), "Expedition Impossible" hit its highest Men 25-54 number in 5 weeks - since 6/30/11.

"Rookie Blue" (10:00-11:00 p.m.)

ABC's "Rookie Blue" registered as the No. 1 broadcast series in 10 o'clock hour among Adults 18-49 (1.3/4) for the 6th time in 7 telecasts this summer.

· "Rookie Blue" continued to improve its time period for ABC year to year, up over original programming on the year-ago evening ("Boston Med" on 8/5/10) in viewers (+11% - 5.2 million vs. 4.7 million) and young adults (+8% - 1.3/4 vs. 1.2/4).


ABC was No. 1 on Friday among the major nets in Adults 18-49 (1.1/4) for the 5th straight week, defeating CBS and NBC by 10% (1.0/4) and Fox by 57% (0.7/3).

"20/20" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "20/20" saw week-to-week increases of 9% in Total Viewers (4.8 million vs. 4.4 million), 8% in Adults 18-49 (1.3/4 vs. 1.2/4) and 6% in Adults 25-54 (1.7/5 vs. 1.6/5), hitting a 5-week-high in each of the key target demos (since w/o 6/15/11). "20/20" featured Elizabeth Vargas' eye-opening report on the children of hoarders.

· "20/20" stood as Friday's No. 1 TV program in the key Adults 25-54 news demo.


With the rebroadcast of "Harry Potter & The Goblet of Fire" from 8:00-11:00 p.m., ABC ran as the No. 1 network on Saturday night in Adults 18-49 (0.8/3-tie), beating both CBS and NBC by 33% (0.6/2). The Net also qualified as the night's top-rated broadcaster in Teens 12-17 and Kids 2-11 for the 3rd week in a row. It was ABC's 2nd win on the night in 3 weeks in young adults.


"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's repeat "America's Funniest Home Videos" finished No. 1 in Sunday's 7 o'clock hour among Adults 18-49 (1.3/5) for the 4th straight telecast, defeating CBS' repeat "60 Minutes" by 8% (1.2/4), Fox's replay animated comedies by 44% ("American Dad"/"Family Guy" = 0.9/3) and NBC's "Dateline" by 160% (0.5/2).

· "America's Funniest Home Videos" drew its 2nd-largest audience (5.5 million) this summer and hit a summer-high with Adults 18-49.

"Take the Money & Run" (9:00-10:00 p.m.)

From 9:00-10:00 p.m., a repeat telecast of the series premiere for "Take the Money & Run" posted ABC's highest Adult 18-49 rating (0.9/2) in the hour this summer with regular programming.

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 8/1/11, unless stated otherwise.

  [august 2011]  

· 20/20 (ABC)

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