or


[08/09/11 - 01:59 PM]
"Tia & Tamera" Shatters Records Delivering Most-Watched Series Premiere Ever for Style
The Style Network spins the numbers for Monday, August 8.

[via press release from Style]

"Tia & Tamera" Shatters Records Delivering Most-Watched Series Premiere Ever for Style

Premiere Episode of "Tia & Tamera" on Monday at 9:00pm and Encore at 10:00pm Combined for Nearly 1.5 million Total Viewers

Successful Social Media Strategy Promoting the Series Premiere Helped Style Achieve Record-Breaking Audience

Los Angeles, CA, August 9, 2011 - The debut of Style Network's new docu-series "Tia & Tamera" on Monday at 9:00pm delivered the network's most-watched series launch in its history, averaging 757,000 total viewers. Combined with the encore airing at 10:00pm, the series delivered nearly 1.5 million total viewers on Monday night. The premiere at 9:00pm also ranks as Style's most-watched series launch ever among Women 18-49 (357,000) and Women 18-34 (203,000), and the second most-watched Style telecast overall in both key demos. The series takes viewers inside the lives of the twin sisters and best friends as Tia becomes a first-time mother and Tamera prepares to walk down the aisle.

"Tia and Tamera exemplify what the Style brand is all about - they're optimistic, inspiring, passionate, dynamic and incredibly fun," said Salaam Coleman Smith, President, The Style Network. "It's fantastic that Style viewers have embraced this new series as they join Tia and Tamera on this intimate journey filled with major life transformations."

The "Tia & Tamera" 9:00pm premiere posted impressive growth in the time period versus both the prior four weeks and versus a year ago. The 9:00pm premiere of "Tia & Tamera" delivered more than five times the total viewers, more than six times the Persons 18-49, more than seven times the Women 18-49 and more than ten times the Women 18-34 versus the prior four weeks. Versus the parallel night a year ago, Tia and Tamera posted growth of +305% in Total Viewers, +366% in Persons 18-49 and +538 in Women 18-49. The encore of "Tia & Tamera" at 10:00pm performed nearly as well as the premiere, retaining 93% of total viewers (702,000), 94% of Persons 18-49 (409,000) and 90% of Women 18-49 (322,000).

The series launch of "Tia & Tamera" included a highly successful social media and multi-platform campaign. From mystyle.com, to Facebook and Twitter, fans of the twin sisters have been able to access video and photos from the new series as well as keep up-to-date on all their latest scoop. On the day of new series premiere, Mystyle.com reported twice its usual weekday traffic. Immediately following Monday night's East and West Coast premieres, Tia and Tamera conducted a 30-minute live video chat with viewers via Ustream at http://www.ustream.tv/tiaandtamera. In the days leading up to and on the day of the live event, hundreds of questions for Tia and Tamera to answer were submitted via the "Tia & Tamera" show page on Facebook, http://www.facebook.com/tiatamerashow, mystyle.com and social stream (Ustream). On Twitter, "Tia & Tamera" was one of the top 10 trending topics featured during both the East and West coast broadcasts.

About The Style Network:

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2011]  
S
M
T
W
T
F
S
 


· TIA & TAMERA (STYLE)









most recent ratings | view all posts
[04/24/14 - 03:00 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Modern Family" Reclaims Top Spot in Viewers, Demos
Plus: numbers for Discovery's "Marooned," Comedy Central's "TripTank" and VH1's "The Fabulous Life of..."

[04/24/14 - 10:40 AM]
"The Tonight Show" Sees Year-to-Year Growth, Scoring Its Highest 18-49 Rating for a Week of Rebroadcasts in Nearly Three Years
NBC spins the late-night numbers for the week of April 14-18.

[04/24/14 - 08:50 AM]
Encore Telecast of "Law & Order: Special Victims Unit" Builds On Its Lead-In by 10% in Adults 18-49
NBC spins the numbers for Wednesday, April 23.

[04/24/14 - 08:45 AM]
Wednesday's Broadcast Ratings: FOX Tops Viewers, Demos with "American Idol"
The network's mainstay is up double-digits from last week among adults 18-49.

[04/24/14 - 08:28 AM]
ABC's "Modern Family" Is Up as Wednesday's #1 TV Show for Its 6th Straight Original
ABC spins the numbers for Wednesday, April 23.

[04/24/14 - 07:49 AM]
"Jimmy Kimmel Live: Behind the Scandalabra" Delivers the Show's Most-Watched-Ever Late-Night Telecast
ABC spins the late-night numbers for the week of April 14-18.

[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 08:47 AM]
NBC Finishes #1 or Tied for #1 Tuesday Night Among the Big 4 Networks for a Record 21st Time This Season in 18-49
NBC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:36 AM]
"Supernatural" Rises, "The Originals" Holds Steady
The CW spins the numbers for Tuesday, April 22.

[04/23/14 - 08:30 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up from Its Last Original 8pm Telecast in Viewers and Adults 18-49
ABC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:29 AM]
Tuesday's Broadcast Ratings: NBC Keeps Demo Crown with "The Voice"
Plus: CBS, despite an all-repeat lineup, takes home the silver in adults 18-49 and remains the most-watched network.