or


[08/09/11 - 01:59 PM]
"Tia & Tamera" Shatters Records Delivering Most-Watched Series Premiere Ever for Style
The Style Network spins the numbers for Monday, August 8.

[via press release from Style]

"Tia & Tamera" Shatters Records Delivering Most-Watched Series Premiere Ever for Style

Premiere Episode of "Tia & Tamera" on Monday at 9:00pm and Encore at 10:00pm Combined for Nearly 1.5 million Total Viewers

Successful Social Media Strategy Promoting the Series Premiere Helped Style Achieve Record-Breaking Audience

Los Angeles, CA, August 9, 2011 - The debut of Style Network's new docu-series "Tia & Tamera" on Monday at 9:00pm delivered the network's most-watched series launch in its history, averaging 757,000 total viewers. Combined with the encore airing at 10:00pm, the series delivered nearly 1.5 million total viewers on Monday night. The premiere at 9:00pm also ranks as Style's most-watched series launch ever among Women 18-49 (357,000) and Women 18-34 (203,000), and the second most-watched Style telecast overall in both key demos. The series takes viewers inside the lives of the twin sisters and best friends as Tia becomes a first-time mother and Tamera prepares to walk down the aisle.

"Tia and Tamera exemplify what the Style brand is all about - they're optimistic, inspiring, passionate, dynamic and incredibly fun," said Salaam Coleman Smith, President, The Style Network. "It's fantastic that Style viewers have embraced this new series as they join Tia and Tamera on this intimate journey filled with major life transformations."

The "Tia & Tamera" 9:00pm premiere posted impressive growth in the time period versus both the prior four weeks and versus a year ago. The 9:00pm premiere of "Tia & Tamera" delivered more than five times the total viewers, more than six times the Persons 18-49, more than seven times the Women 18-49 and more than ten times the Women 18-34 versus the prior four weeks. Versus the parallel night a year ago, Tia and Tamera posted growth of +305% in Total Viewers, +366% in Persons 18-49 and +538 in Women 18-49. The encore of "Tia & Tamera" at 10:00pm performed nearly as well as the premiere, retaining 93% of total viewers (702,000), 94% of Persons 18-49 (409,000) and 90% of Women 18-49 (322,000).

The series launch of "Tia & Tamera" included a highly successful social media and multi-platform campaign. From mystyle.com, to Facebook and Twitter, fans of the twin sisters have been able to access video and photos from the new series as well as keep up-to-date on all their latest scoop. On the day of new series premiere, Mystyle.com reported twice its usual weekday traffic. Immediately following Monday night's East and West Coast premieres, Tia and Tamera conducted a 30-minute live video chat with viewers via Ustream at http://www.ustream.tv/tiaandtamera. In the days leading up to and on the day of the live event, hundreds of questions for Tia and Tamera to answer were submitted via the "Tia & Tamera" show page on Facebook, http://www.facebook.com/tiatamerashow, mystyle.com and social stream (Ustream). On Twitter, "Tia & Tamera" was one of the top 10 trending topics featured during both the East and West coast broadcasts.

About The Style Network:

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2011]  
S
M
T
W
T
F
S
 


· TIA & TAMERA (STYLE)





most recent ratings | view all posts
[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.

[01/17/17 - 09:50 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC in Front
The Alphabet continues its win streak among adults 18-49.

[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 08:56 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Blue Bloods" leads the night in both categories.

[01/14/17 - 08:42 AM]
"Shark Tank" Scores a Season High in Viewers
ABC spins the numbers for Friday, January 13.

[01/14/17 - 08:32 AM]
"Grimm" Retains 96% of Last Week's Season Debut in Total Viewers
NBC spins the numbers for Friday, January 13.

[01/13/17 - 04:01 PM]
Science Channel Series Premiere of "MythBusters: The Search" Breaks Into Cable's Top 20 Among Key Demos on Jan. 7
Science Channel further spins the numbers for Saturday, January 7.

[01/13/17 - 11:00 AM]
Travel Channel's "Bizarre Foods: Delicious Destinations" Scores Highest-Rated Season Ever
In the midst of the season, the network quickly commissioned 48 additional episodes that will begin airing in April 2017.

[01/13/17 - 09:30 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye wins the night in total viewers and adults 18-49 despite a repeat "The Big Bang Theory."

[01/12/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Tops Demo Race with Comedies
"Modern Family" helps pave the way to an adults 18-49 victory.