or


[08/09/11 - 01:59 PM]
"Tia & Tamera" Shatters Records Delivering Most-Watched Series Premiere Ever for Style
The Style Network spins the numbers for Monday, August 8.

[via press release from Style]

"Tia & Tamera" Shatters Records Delivering Most-Watched Series Premiere Ever for Style

Premiere Episode of "Tia & Tamera" on Monday at 9:00pm and Encore at 10:00pm Combined for Nearly 1.5 million Total Viewers

Successful Social Media Strategy Promoting the Series Premiere Helped Style Achieve Record-Breaking Audience

Los Angeles, CA, August 9, 2011 - The debut of Style Network's new docu-series "Tia & Tamera" on Monday at 9:00pm delivered the network's most-watched series launch in its history, averaging 757,000 total viewers. Combined with the encore airing at 10:00pm, the series delivered nearly 1.5 million total viewers on Monday night. The premiere at 9:00pm also ranks as Style's most-watched series launch ever among Women 18-49 (357,000) and Women 18-34 (203,000), and the second most-watched Style telecast overall in both key demos. The series takes viewers inside the lives of the twin sisters and best friends as Tia becomes a first-time mother and Tamera prepares to walk down the aisle.

"Tia and Tamera exemplify what the Style brand is all about - they're optimistic, inspiring, passionate, dynamic and incredibly fun," said Salaam Coleman Smith, President, The Style Network. "It's fantastic that Style viewers have embraced this new series as they join Tia and Tamera on this intimate journey filled with major life transformations."

The "Tia & Tamera" 9:00pm premiere posted impressive growth in the time period versus both the prior four weeks and versus a year ago. The 9:00pm premiere of "Tia & Tamera" delivered more than five times the total viewers, more than six times the Persons 18-49, more than seven times the Women 18-49 and more than ten times the Women 18-34 versus the prior four weeks. Versus the parallel night a year ago, Tia and Tamera posted growth of +305% in Total Viewers, +366% in Persons 18-49 and +538 in Women 18-49. The encore of "Tia & Tamera" at 10:00pm performed nearly as well as the premiere, retaining 93% of total viewers (702,000), 94% of Persons 18-49 (409,000) and 90% of Women 18-49 (322,000).

The series launch of "Tia & Tamera" included a highly successful social media and multi-platform campaign. From mystyle.com, to Facebook and Twitter, fans of the twin sisters have been able to access video and photos from the new series as well as keep up-to-date on all their latest scoop. On the day of new series premiere, Mystyle.com reported twice its usual weekday traffic. Immediately following Monday night's East and West Coast premieres, Tia and Tamera conducted a 30-minute live video chat with viewers via Ustream at http://www.ustream.tv/tiaandtamera. In the days leading up to and on the day of the live event, hundreds of questions for Tia and Tamera to answer were submitted via the "Tia & Tamera" show page on Facebook, http://www.facebook.com/tiatamerashow, mystyle.com and social stream (Ustream). On Twitter, "Tia & Tamera" was one of the top 10 trending topics featured during both the East and West coast broadcasts.

About The Style Network:

The Style Network is the destination for women 18-49 with a passion for the best in relatable, inspiring and transformational lifestyle programming. Style currently counts 67 million cable and satellite subscribers and is one of the fastest growing women's networks in the U.S. Mystyle.com keeps women up-to-date on all of the latest fashion and beauty news on the web. Style's popular series include "Ruby," "Giuliana & Bill," "Clean House," "Jerseylicious," "Kimora: Life in the Fab Lane," "How Do I Look?" "Too Fat for 15: Fighting Back" and "Whose Wedding is it Anyway?" The Style Network is a network of NBCUniversal Entertainment & Digital Networks and Integrated Media, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [august 2011]  
S
M
T
W
T
F
S
 


· TIA & TAMERA (STYLE)





most recent ratings | view all posts
[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.

[04/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "The Voice" Remains the Demo Champ
NBC once again wins the night among adults 18-49.

[04/18/17 - 07:28 AM]
"Casey Anthony: An American Murder Mystery" Breaks Series Records for True Crime Network Investigation Discovery Delivering More Than 3.6 Million Total Viewers
Investigation Discovery further spins the numbers for April 9-11.

[04/17/17 - 08:27 AM]
Sunday's Broadcast Ratings: "Stayin' Alive" Special Puts CBS in Front
The Eye gets a boost from the two-hour Grammy special.

[04/16/17 - 01:18 PM]
Saturday's Broadcast Ratings: "Ten Commandments" Hands ABC the Top Spot
The Alphabet edges out its sports competition in total viewers and adults 18-49.

[04/16/17 - 10:25 AM]
"Saturday Night Live" Delivers the #3 Rating of the Week in 18-49, With "SNL's" Best Results Since Feburary and 2nd Best Since November
NBC spins the numbers for Saturday, April 15.

[04/15/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"Blue Bloods" leads the night in both categories for the Eye.

[04/14/17 - 08:29 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
The Eye's "The Big Bang Theory" leads the night in both categories.

[04/13/17 - 12:16 PM]
AMC's Premiere of "The Son" Garners 3 Million Viewers
AMC further spins the numbers for Saturday, April 8.

[04/13/17 - 08:43 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos Against Heavy Repeat Competition
"Empire" once again leads the night among adults 18-49 for the network.