or


[08/16/11 - 12:25 PM]
Animal Planet's "Hillbilly Handfishin'" Continues to Snare Record Viewers
Animal Planet spins the numbers for Sunday, August 14.

[via press release from Animal Planet]

ANIMAL PLANET'S HILLBILLY HANDFISHIN' CONTINUES TO SNARE RECORD VIEWERS

-- Second Week Premiere Ranks Among Top 5 Ad-Supported Cable Telecasts With Men at 10 PM--

(Silver Spring, MD, August 16, 2011) - Following the record setting series debut last week, Animal Planet's HILLBILLY HANDFISHIN' continues to snare viewers with 1.345 Million P2+ viewers in its second week. The two premieres to-date have delivered more than 1.4 Million P2+ viewers.

The second installment, "Say Hello to My Little Friend," captured more men with a 25% increase in M25-54 ratings (1.0 vs. 0.8), ranking among the top 5 ad-supported cable telecasts in the 10 PM hour (tied).

Other highlights of note for the second episode include:

Person's 25-54 delivery was up +8% (750K vs 697K)

Men 25-54 delivery up +17% (490K vs. 419K)

HILLBILLY HANDFISHIN' is a 12-part series, where thrill-thirsty city slickers head to rural Oklahoma to submerge themselves in murky waters and catch catfish with their bare hands and feet. Led by experienced Oklahoma hand fishermen and self-proclaimed hillbillies Skipper Bivins and Trent Jackson, city folk get a taste of the good-ole' country lifestyle by going through the paces of noodling catfish without tackle or bait. The experience might be uncomfortable, completely foreign and downright terrifying, but it promises to alter the lives and positively affect each newly crowned noodler.

HILLBILLY HANDFISHIN' is produced by Half Yard Productions for Animal Planet. Sean Gallagher and Abby Greensfelder are executive producers for Half Yard Productions. Keith Hoffman is executive producer for Animal Planet.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [august 2011]  
S
M
T
W
T
F
S
 


· HILLBILLY HANDFISHIN' (ANIMAL PLANET)





most recent ratings | view all posts
[03/08/21 - 11:24 AM]
Amazon Prime Video Achieves Massive Royal Opening Weekend with the Launch of "Coming 2 America"
The sequel is the #1 streamed movie of this weekend, with the #1 opening weekend of any other streaming movie in 2021 thus far, and #1 opening weekend of any streaming movie in the past 12 months (post-COVID theater closures), per 3rd party Screen Engine/ASI's weekly PostVODTM ranking.

[03/08/21 - 10:01 AM]
Sunday's Broadcast Ratings: "Oprah with Meghan and Harry" Special Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.

[03/08/21 - 09:07 AM]
"Oprah with Meghan and Harry: A CBS Primetime Special" Delivers Broadcast Television Event - 17.1 Million Viewers
CBS spins the numbers for Sunday, March 7.

[03/07/21 - 10:32 AM]
Saturday's Broadcast Ratings: "48 Hours" Tops Repeat Competition
CBS wins the evening in total viewers, shares the adults 18-49 crown.

[03/06/21 - 10:11 AM]
Friday's Broadcast Ratings: ABC, FOX Claim Demo Honors
"Shark Tank" and "WWE SmackDown" lead their respective networks to victory.

[03/05/21 - 10:06 AM]
Thursday's Broadcast Ratings: "Young Sheldon" Tops Viewers, Demos for CBS
The Eye's comedy helps lead a competitive evening in both categories.

[03/04/21 - 10:35 AM]
Wednesday's Broadcast Ratings: "Name That Tune" Puts FOX on Top
The revival's two-episode finale leads the night among adults 18-49.

[03/03/21 - 10:08 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Demo Race
The network's flagship drama once again helps lead the night among adults 18-49.

[03/02/21 - 10:16 AM]
Monday's Broadcast Ratings: "The Voice" Returns on Top for NBC
The network leads the night in total viewers, shares the demo crown with FOX.

[03/01/21 - 09:30 AM]
Sunday's Broadcast Ratings: "Golden Globe Awards" Put NBC on Top in Demos
The network holds off the competition among adults 18-49 while CBS is the most-watched broadcaster.

[02/28/21 - 11:35 AM]
Saturday's Broadcast Ratings: ABC, NBC Split Demo Race
Meanwhile, CBS leads the night in total viewers.

[02/27/21 - 11:35 AM]
Friday's Broadcast Ratings: "Shark Tank" Puts ABC in Top in Viewers, Demos
The Alphabet holds off the competition in both categories.

[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/26/21 - 09:45 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Young Sheldon" leads the night in both categories.

[02/25/21 - 09:30 AM]
Wednesday's Broadcast Ratings: FOX, "Name That Tune" Top Demo Race
Plus: NBC's all-repeat lineup leads the night among total viewers.