or


[08/16/11 - 12:25 PM]
Animal Planet's "Hillbilly Handfishin'" Continues to Snare Record Viewers
Animal Planet spins the numbers for Sunday, August 14.

[via press release from Animal Planet]

ANIMAL PLANET'S HILLBILLY HANDFISHIN' CONTINUES TO SNARE RECORD VIEWERS

-- Second Week Premiere Ranks Among Top 5 Ad-Supported Cable Telecasts With Men at 10 PM--

(Silver Spring, MD, August 16, 2011) - Following the record setting series debut last week, Animal Planet's HILLBILLY HANDFISHIN' continues to snare viewers with 1.345 Million P2+ viewers in its second week. The two premieres to-date have delivered more than 1.4 Million P2+ viewers.

The second installment, "Say Hello to My Little Friend," captured more men with a 25% increase in M25-54 ratings (1.0 vs. 0.8), ranking among the top 5 ad-supported cable telecasts in the 10 PM hour (tied).

Other highlights of note for the second episode include:

Person's 25-54 delivery was up +8% (750K vs 697K)

Men 25-54 delivery up +17% (490K vs. 419K)

HILLBILLY HANDFISHIN' is a 12-part series, where thrill-thirsty city slickers head to rural Oklahoma to submerge themselves in murky waters and catch catfish with their bare hands and feet. Led by experienced Oklahoma hand fishermen and self-proclaimed hillbillies Skipper Bivins and Trent Jackson, city folk get a taste of the good-ole' country lifestyle by going through the paces of noodling catfish without tackle or bait. The experience might be uncomfortable, completely foreign and downright terrifying, but it promises to alter the lives and positively affect each newly crowned noodler.

HILLBILLY HANDFISHIN' is produced by Half Yard Productions for Animal Planet. Sean Gallagher and Abby Greensfelder are executive producers for Half Yard Productions. Keith Hoffman is executive producer for Animal Planet.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [august 2011]  
S
M
T
W
T
F
S
 


· HILLBILLY HANDFISHIN' (ANIMAL PLANET)





most recent ratings | view all posts
[01/23/17 - 09:54 AM]
"Teachers" Reaches Series Highs and Has Its Most-Watched Episode Ever
TV Land further spins the numbers for Tuesday, January 17.

[01/23/17 - 08:39 AM]
Sunday's Broadcast Ratings: AFC Championship Sparks Big Numbers for CBS
The Eye easily wins the night in all categories.

[01/22/17 - 08:27 AM]
Saturday's Broadcast Ratings: NBA Tips Off ABC Victory in Demos
The Alphabet leads the night in adults 18-49 while CBS is the most-watched network.

[01/22/17 - 08:24 AM]
"NBA Saturday Primetime on ABC": Season Two Debut Is Highest-Rated Non-Christmas NBA Game of the Season Across ABC and ESPN
ESPN spins the numbers for Saturday, January 21.

[01/22/17 - 08:17 AM]
"Saturday Night Live," with Host Aziz Ansari and Musical Guest Big Sean, Scores the Show's Top Overnights Since Nov. 12
NBC spins the numbers for Saturday, January 21.

[01/21/17 - 08:34 AM]
ABC Is #1 on Friday for the 3rd Straight Week with "Last Man Standing" as the Top-Rated Show
ABC spins the numbers for Friday, January 20.

[01/21/17 - 08:24 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Honors with ABC
"Blue Bloods" leads the night in total viewers while "Last Man Standing" takes the crown among adults 18-49.

[01/21/17 - 08:20 AM]
"Grimm" Maintains 100% Week to Week in 18-49 and 99.7% in Total Viewers
NBC spins the numbers for Friday, January 20.

[01/20/17 - 12:46 PM]
"Braking" News: Premiere of "Mickey and the Roadster Racers" Takes the Checkered Flag, Fuels Disney Junior and Disney Channel to Pole Position
Disney Channel further spins the numbers for Sunday, January 15.

[01/20/17 - 09:38 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Original Sparks CBS Victory
The Eye wins the night in total viewers and adults 18-49.

[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 10:42 AM]
Discovery's New Survival Series "The Wheel" Delivers Cable's Best Friday Launch Since 2015
Discovery further spins the numbers for Friday, January 13.

[01/19/17 - 08:51 AM]
Wednesday's Broadcast Ratings: "Speechless" Tops Tight Demo Race for ABC
ABC, CBS, FOX and NBC all finish within a tenth of each other among adults 18-49.

[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 08:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Continues Its Reign for NBC
The Peacock takes home top honors among adults 18-49.