or


[08/29/11 - 02:26 PM]
The 2011 Video Music Awards Score Biggest Audience Ever in MTV History
MTV spins the numbers for Sunday, August 28.

[via press release from MTV]

THE 2011 VIDEO MUSIC AWARDS SCORE BIGGEST AUDIENCE EVER IN MTV HISTORY

The Star-Studded VMA Pre-Show Ranks as MTV's Best Ever

MTV Digital Sees Its Largest Numbers Ever on Sunday

SANTA MONICA, CA (August 29, 2011) - The 2011 Video Music Awards scored MTV's biggest audience in the network's history with a record-breaking 12.4 million total viewers. Among the network's target P12-34 audience, the VMAS delivered a 10.8 rating and 8.5 million P12-34 viewers, making it MTV's most-watched telecast of all time in the demo. Versus the 2010 VMAS, the award show is +8% with P12-34 and +9% with total viewers. In addition, the VMAs is the #1 cable telecast of 2011 with P12-34 and the #1 non-sports cable telecast of 2011 with total viewers. A special encore presentation of the telecast airs tonight, Monday, August 29, at 7:30 p.m. ET/PT, followed by the premieres of all new series "Ridiculousness" at 10:00 p.m., "Death Valley" at 10:30 p.m., and "Cuff'd" at 11:00 p.m. ET/PT on MTV.

The VMA Pre-Show ranked as the best on record in both P12-34 and total viewers, garnering a 6.6 P12-34 rating and 5.2 million P12-34 viewers, +13% from last year. In addition, the pre-show attracted 7.3 million total viewers, +16% from last year.

MTV Digital saw its highest VMA day ever on Sunday, with VMA content attracting two million unique visitors, an increase of +33% year over year. In addition, more than 10 million page views were garnered on Sunday, up +18% year over year. VMA video content generated 2.3 million streams for the day, up a whopping +41% vs. the day of the 2010 VMAs. MTV's mobile site reached its highest day in history thanks to the VMAs as well, with over 2.7 million mobile views for the day, more than +50% higher than the previous record. Also MTV Digital hosted its biggest live event ever on Sunday; over 1.2 million streams were generated on MTV.com, tablet, and mobile devices across a multitude of cameras giving users the ultimate backstage experience. It was the most social VMA day ever, with social networks driving +76% more traffic than a year ago.

Source: Nielsen. 8/28/11 or as dated. Live+SD. Cvg Rtgs. Rank and best ever sorted on 000s. MTV history 9/27/1993-present.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [august 2011]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.

[09/16/14 - 01:04 PM]
Season Three Finale of History's "Mountain Men" Hits 3.0 Million Total Viewers, Ranking as Cable's Top Show for the Night
History spins the numbers for Sunday, September 14.

[09/16/14 - 12:04 PM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 for the Second Week Of September
Turner spins the numbers for the week of September 8-14.

[09/16/14 - 10:45 AM]
Bears-49ers on NBC's "Sunday Night Football" Is NFL's Most-Watched West Coast Sunday Primetime Game Ever
NBC further spins the numbers for Sunday, September 14.

[09/16/14 - 08:56 AM]
"American Ninja Warrior: USA vs. the World" Wins the Night Among the Big 4 in Adults 18-34, Men 18-34 and Men 18-49
NBC spins the numbers for Monday, September 15.

[09/16/14 - 08:53 AM]
"Live with Kelly and Michael" Marks Its Most-Watched Premiere Week in 7 Years
Disney-ABC Domestic Television spins the numbers for the week of September 1-5.

[09/16/14 - 08:40 AM]
Monday's Broadcast Ratings: ABC, FOX Share Demo Crown
The return of "Dancing with the Stars" and the finale of "MasterChef" power their respective networks.

[09/16/14 - 08:30 AM]
NBC Finishes #1 for the Full 52-Week 2013-14 Primetime Television Season
NBC spins the numbers for the season to date.

[09/16/14 - 08:26 AM]
ABC Wins with the "Dancing" Premiere - TV's Most-Watched Series Telecast Since May
ABC spins the numbers for Monday, September 15.

[09/15/14 - 12:49 PM]
FX Rides "Sons of Anarchy" to Record Ratings
FX spins the numbers for Tuesday, September 9.

[09/15/14 - 09:36 AM]
Syfy's New Zombie Series "Z Nation" Bites Off 1.6 Million Viewers During September 12 Premiere
Syfy spins the numbers for Friday, September 12.

[09/15/14 - 08:47 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock easily wins the night in both total viewers and adults 18-49.

[09/15/14 - 08:24 AM]
Against Big NFL Competition, "Miss America" Scores 4-Month Slot Highs for ABC
ABC spins the numbers for Sunday, September 14.

[09/15/14 - 08:18 AM]
NBC Sports Coverage of Last Night's Bears-49ers "Sunday Night Football" Telecast Is Up +3% Versus Week Two Last Year
NBC spins the numbers for Sunday, September 14.

[09/14/14 - 09:13 AM]
Saturday's Broadcast Ratings: ABC Wins the College Football Race
The Alphabet tops competing coverage on FOX and NBC.