or


[08/29/11 - 02:26 PM]
The 2011 Video Music Awards Score Biggest Audience Ever in MTV History
MTV spins the numbers for Sunday, August 28.

[via press release from MTV]

THE 2011 VIDEO MUSIC AWARDS SCORE BIGGEST AUDIENCE EVER IN MTV HISTORY

The Star-Studded VMA Pre-Show Ranks as MTV's Best Ever

MTV Digital Sees Its Largest Numbers Ever on Sunday

SANTA MONICA, CA (August 29, 2011) - The 2011 Video Music Awards scored MTV's biggest audience in the network's history with a record-breaking 12.4 million total viewers. Among the network's target P12-34 audience, the VMAS delivered a 10.8 rating and 8.5 million P12-34 viewers, making it MTV's most-watched telecast of all time in the demo. Versus the 2010 VMAS, the award show is +8% with P12-34 and +9% with total viewers. In addition, the VMAs is the #1 cable telecast of 2011 with P12-34 and the #1 non-sports cable telecast of 2011 with total viewers. A special encore presentation of the telecast airs tonight, Monday, August 29, at 7:30 p.m. ET/PT, followed by the premieres of all new series "Ridiculousness" at 10:00 p.m., "Death Valley" at 10:30 p.m., and "Cuff'd" at 11:00 p.m. ET/PT on MTV.

The VMA Pre-Show ranked as the best on record in both P12-34 and total viewers, garnering a 6.6 P12-34 rating and 5.2 million P12-34 viewers, +13% from last year. In addition, the pre-show attracted 7.3 million total viewers, +16% from last year.

MTV Digital saw its highest VMA day ever on Sunday, with VMA content attracting two million unique visitors, an increase of +33% year over year. In addition, more than 10 million page views were garnered on Sunday, up +18% year over year. VMA video content generated 2.3 million streams for the day, up a whopping +41% vs. the day of the 2010 VMAs. MTV's mobile site reached its highest day in history thanks to the VMAs as well, with over 2.7 million mobile views for the day, more than +50% higher than the previous record. Also MTV Digital hosted its biggest live event ever on Sunday; over 1.2 million streams were generated on MTV.com, tablet, and mobile devices across a multitude of cameras giving users the ultimate backstage experience. It was the most social VMA day ever, with social networks driving +76% more traffic than a year ago.

Source: Nielsen. 8/28/11 or as dated. Live+SD. Cvg Rtgs. Rank and best ever sorted on 000s. MTV history 9/27/1993-present.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [august 2011]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[04/19/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off NBC's "Voice" Special
A special Wednesday episode of the Peacock's franchise boosts the Peacock last night.

[04/18/18 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Top Demos; CBS Leads Total Viewers
The Alphabet continued its adults 18-49 reign last night, as did the Eye in total audience.

[04/17/18 - 08:20 AM]
Monday's Broadcast Ratings: NBC Continues Its Reign in Viewers, Demos
"The Voice" once again tops the charts in both categories.

[04/16/18 - 11:15 AM]
1.2 Million Viewers Tuned in to "Shotmakers'" Two-Night Premiere on Golf Channel, Youngest Primetime Audience Since 2016
Golf Channel spins the numbers for Monday, April 9 and Tuesday, April 10.

[04/16/18 - 08:37 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Push CBS in Front
The Eye wins the evening in both total viewers and adults 18-49.

[04/15/18 - 08:44 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
The Peacock edges the competition among adults 18-49 last night.

[04/15/18 - 08:31 AM]
ESPN & ABC's NBA Playoffs Opening Saturday Ratings Highest in Five Years
ESPN spins the numbers for Saturday, April 14.

[04/14/18 - 08:54 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off the Competition
The Eye tops the night in both total viewers and adults 18-49.

[04/13/18 - 11:24 AM]
Animal Planet Has Highest Rated Quarter In Two Years in 1Q18
Animal Planet further spins the numbers for the quarter to date.

[04/13/18 - 08:11 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Tops Viewers, Demos for CBS
The Eye continues its reign on the night in both categories.

[04/12/18 - 12:24 PM]
The Return of "Trading Spaces" Designs a Ratings Win for TLC
TLC further spins the numbers for Saturday, April 7.

[04/12/18 - 08:14 AM]
Wednesday's Broadcast Ratings: "Empire" Rises in FOX's Latest Demo Victory
CBS however is still the most-watched broadcaster last night.

[04/11/18 - 12:45 PM]
Spring Break Event Episodes of Disney Channel's "Stuck in the Middle" and "Bizaardvark" Claim Friday's Top 2 Telecasts in Key Kids Demos
Disney Channel further spins the numbers for Friday, April 6.

[04/11/18 - 08:15 AM]
Tuesday's Broadcast Ratings: ABC, "Roseanne" Take Home Demo Crown
The revival's latest episode is also the night's most-watched program.

[04/10/18 - 02:30 PM]
"Jersey Shore Family Vacation" Scores Highest Rated Series Premiere in MTV History on Live+3
MTV further spins the numbers for Thursday, April 5.